Organic Marketing for Lead Generation

Introduction

• Organic marketing is essential for businesses to get more leads.
• Marrying traffic with monetization can lead to significant profits (e.g., Logan Paul with Prime, MrBeast with chocolate).

Benefits of Organic Marketing

• Strengthens paid ads: Organic presence boosts trust and effectiveness of paid ads.
• Increases closing rates: Prospects who engage with organic content are more likely to close deals.
• For early stages: Focus on lead nurture rather than views.
• As you scale: Organic efforts transition from nurture to acquisition.

Strategies for Organic Marketing

1. Starting with an Agency

   • Buy lessons to shrink timelines.
   • Agencies help maintain consistency and accountability.
   • Example: Paying for content management to ensure regular posting.
   • Quality content growth is inevitable if consistent.

2. Content Creation Tips

   • Make content exceptional without overtly promoting in the content.
   • Avoid direct Call-to-Actions (CTAs) in content to maintain reach and engagement.
   • Use descriptions and bio links for CTAs to naturally guide viewers.

3. Goodwill & Ads

   • Build goodwill with free content.
   • Use ads for CTAs to balance giving and asking.
   • Maintain a give-to-ask ratio: Provide value through content and ask via ads.

Topic and Volume Strategy

• Focus on Serving Your Avatar: Create content tailored to your niche audience.
• Mix of Content: Balance between niche and wider audience content.
• Engagement Trends: Case study content may attract fewer views but more engaged audience.
• Presentation Skills: Improve to boost content reach and engagement.
• Quality over Quantity: As creators grow, they produce less content with higher quality for better reach.

Video Content Structure

1. Three P's: Promise, Proof, Path

   • Promise: What viewers will gain.
   • Proof: Why viewers should trust the content creator.
   • Path: Outline the steps or structure of the content.

2. Branding Fundamentals

   • Associations: Create associations with content and presentation.
   • Influence & Behavior Change: The strength of the brand in changing audience behavior.
   • Reach: Number of people aware of the brand.

3. Long-term Strategy

   • Align content objectives with platform objectives.
   • Focus on creating engaging, quality content that retains viewers.

Content Formats and Methods

• Content Categories:

  • Lists, Steps, Stories: Basic formats for long content.
  • Intermix formats for diverse and engaging videos.

• Content Volume:

  • High-frequency posting (e.g., 50 pieces a day).
  • Start manageable and gradually increase volume.

• Content Repurposing:

  • Use tweets as the foundation for multiple content pieces.
  • Capture ideas in real-time, calendar reviews, and long-term lessons.
  • Example: Use tweets for Instagram, video content, etc.

Framework Development

• Framework Creation:
  • Repetitive tasks lead to framework development.
  • Identify commonalities from extensive data.

Controversy and Branding

• Controversy for Reach: Increases visibility but may vary in impact on brand strength and direction.
• Uncancelable Concept: Continual content creation protects against cancellation.

Agency vs. In-House

• Start with agencies for new initiatives.
• Transition to in-house as the team becomes more proficient.
• Evaluate agencies based on referrals and performance.