that's not a company that's a feature like that company could put in a dislike they can put all their videos into slack they can go to Ginger they can go to Prudential they can go to any of the Partnerships that they have and say we'd like to put this into a slash but but here's here's the best example I can give you the iPod saved Apple the iPod was nothing but a crappy MP3 player and there were tons of other MP3 players people could have bought and somebody would have been like why would I buy the more expensive crappier MP3 player when there's a wall of better ones I could go to and you know what they put it in a package and met people in the place where they wanted that over this yeah I think that's what she's building can you invest in this I'm in okay thank you I'm in for 50k thank you Mac I appreciate it