Lecture on Ranking Your Business on Google

Introduction

• Address common struggle: ranking business on Google.
• Claim: Easier methods exist without large marketing budgets.
• Presenter shares 37 tried and tested tips.

Key Tips to Improve Google Ranking

Tip 1: Completion

• Utilize Google Business Profile completions.
• Follow Google’s requests to build authority.

Tip 2: Insights

• Use insights from your Google account for performance tracking.
• Insights show keywords, search breakdown, and other important data.

Tip 3: Mobile Site Speed

• Check mobile site speed and optimization using Google's tools.
• Mobile responsiveness affects local search results.

Tip 4: Keyword Integration

• Use Google to see natural keyword usage.
• Incorporate additional suggested keywords naturally.

Tip 5: Add Your Opening Date

• Recently added Google feature promotes businesses with longer histories.
• Inputting an opening date can build trust and authority.

Tip 6: Claim Your Business

• All businesses have 'claim your business' prompt; not a concern.
• Claims exist since businesses might change ownership.

Tip 7: Merge Duplicate Listings

• Avoid deleting duplicate listings; merge them instead.
• Merging can enhance business rankings.

Tip 8: Track Trends

• Use Google Trends to stay ahead with market demands.
• Utilize insights for blog content and offers.

Tip 9: Change in Categories

• Primary category affects rankings; update as Google changes.

Tip 10: Proximity

• Proximity to searchers doubled in importance.
• Vicinity Update emphasizes local search proximity.

Tip 11: Delegate Profile Management

• Assign management rights to others to help maintain your profile.

Tip 12: Reviews

• Encourage and respond to reviews; they affect public perception.
• Bad reviews can be offset by good customer responses.

Tip 13: White Hat Maintenance

• Stick to legitimate SEO practices to ensure long-term success.

Additional Tips

• Claim knowledge panel for more business authority.
• Use tools like Pointy to integrate products into your Google Profile.
• Use Google-generated mini videos for marketing.
• Filter and manage reviews through TrustIndex.
• Beware of buying excessive reviews.

Advanced Considerations

EEAT Strategy

• Emphasize Experience, Expertise, Authority, and Trustworthiness.
• Importance rising with AI developments.

Keywords in Business Title

• Controversially still affects ranking.
• Google handles keyword issues by adjusting names, not suspending.

Location-Based Optimization

• Make it clear where your business is located.
• Discuss nearby areas in your content.

User-Centric Approach

• Consider user search habits and keywords when optimizing.

Consistency and Citations

• Maintain consistent information across all platforms.
• Use local citations strategically for SEO edge.

Conclusion

• Importance of regular updates and optimizations.
• Consistency across all platforms and understanding audience needs critical for better rankings.
• Encouragement to implement tips and subscribe for continuing education.