in 2022 Elon Musk acquired Twitter for $44 billion soon after he fired 80% of Twitter staff that's upward of 6,000 people this isn't the only case of tech layoffs or layoffs in general headlines are flooded with news of companies deciding to downsize stripping people of their livelihood and leaving the general population worried if they're next on The Chopping Block along with that there are a few other interesting predictions freelance work has increased from 36% of the workforce to 46.6% since 2020 the Creator economy is projected to double from 250 billion to 480 billion by 2028 and through my own research I found that some prominent figures predict that AGI or artificial general intelligence the thing that everyone is afraid of with AI taking over the world some predict it by the end of this year and it happening that fast you know the singularity it increasing exponentially in development some other people prominent figures as well say that it may take up to 2 years because costs are increasing and development is slowing down either way whether we live until we are 500 years old or have robots doing our chores in the next 4 months or 10 years the only solution is to take matters into your own hands that's what you should have been doing in the first place it's no wonder why people are so worried about being replaced their skills are becoming outdated they're on the verge of losing their means to survival their family lifestyle and ability to to find new work is on the line things are changing incredibly fast like this generation is undergoing a more rapid change of their technological environment than ever before is it really every generation thinks like that but this time it's real and you know it's the first time in human history that nobody has any idea how the world would look like in 20 years today nobody has any idea what to teach young people that will still be relevant in 20 years understanding these next three things will benefit your future whether they directly relate to you or not the first point is that the entry level is going extinct it's becoming harder and harder to get an entry-level job it doesn't matter if it's programming or marketing AI can or is very close to being able to perform basic specialized work in most domains now this doesn't necessarily mean that the entry level is leaving it just means that the bar is being raised what used to be an entry-level position is now or will be a junior level or senior level position the existing Workforce will be composed of highly paid and highly skilled individuals who have a select few traits so what traits do these highly skilled individuals have that you don't what do beginners do to make an income nowadays how do developers writers marketers salesmen designers and other creative and Technical workers survive the second point is that people aren't as educated as they think they are I feel like a quote from my book The Art of focus puts this pretty well if you don't create a purpose you will be assigned one because only slaves were taught to perform one task for the entirety of their life they were taught career specific skills like growing wheat herting sheep or just riding a horse our current education system reflects the education of slaves today we are taught to be useful workers we are taught to obey the authority we are conditioned to get good grades out of fear of punishment a free man on the other hand is expected to have a purpose and do whatever it takes to achieve it they're expected to learn many things throughout their life because goals aren't static they change they evolve as you do as you learn and you gain experience it doesn't make sense to have one goal or a hierarchy of goals of go to school get a job retire at 65 since the day you're born to have that goal is just weird because that's not how Life Works things change you change hopefully a purpose is a goal that has a positive impact on others most people don't choose their own goals they are programmed at a young age to have an employee mindset to do what they're told and only learn in that nuro domain we'll discuss the problems with this very soon a goal implies Knowledge and Skills that must be learned to solve problems that prevent you from achieving the goal if you don't choose your own goal you do not choose what you learn or what problems you solve your mind remains narrow by by default because the goal is narrow your destiny is decided for you because the only potential you know is the one you were assigned so what do we learn and how do we protect ourselves against the dangers of AI Point number three is that the future of work belongs to one person businesses there are almost 7 billion people on this planet someday I hope there will be almost 7 billion companies a business is a legal structure that allows you to one build what you want two solve valuable problems and three profit from both why am I telling you this because I'm tired of people thinking that business or entrepreneurship is reserved for people with startup capital or just a certain personality or set of traits what they don't understand is that traits are programmed they're trained they're conditioned you can develop any trait you want you're probably not an introvert you're just in a culture that would lead to you thinking that you're an introvert even then entrepreneurship is a great path for an introvert because you don't have to deal with people most of the time you just build in your room and talk to people online of course there's Nuance to that for all I'm concerned stop thinking of building an independent income for yourself as building a business or becoming an entrepreneur if that doesn't resonate with you just think of it as becoming valuable packaging up that value and engaging in value exchange because that's the one thing that's been around since the caveman days value exchange whether it's labeled as entrepreneurship or business giving and receiving that's what it is that's how you make an income you have to give or contribute something to someone who Det determines your value outside of the labor theory of value which is labor theory of value is your work is worth this much per hour you're going to get that at a job and it's going to get you stuck in there it's not going to allow you to evolve and increase your income by whatever you see fit and how valuable you become social media the Creator economy and Technology have allowed a singular person to attract and monetize an audience a distribution Channel this isn't a new fad business model this is the reality of the modern world social media isn't just an app on your phone it's integrated into your everyday life it would be very difficult to survive without it or at least in this General Society without it you can go live in the woods but that's not as spiritually Noble as you think it is just cutting yourself off from any form of responsibility in the world you can be both spiritual and make money and contribute to other people in an ethical way we still have a lot to discuss and I'm sure you have many questions on like one person business are you serious that's the future of work but I feel like I'll be able to convince you I feel like the rest of the video and just the actionable steps at the end about how to actually do it will help and it's something you can start with $ Z to your name so there's not really a risk and if you start and fail at least you come out with a few extra skills that benefit your future so here's what you're going to learn in the coming sections one how becoming a deep generalist will future proof yourself to what skills you must learn to make a living with any interest or passion you have and how to learn them fast three why AI isn't as special as you think it is and will only replace those who deserve to be replaced four how to turn yourself into a oneperson business so you can take matters into your own hands and five how to go from Z to 100K to $1 million while working an average of 4 hours a day doing what you want none of this would be possible at any other point in history welcome to the future of [Music] work traditional education and hypers specialization is a way to make people subservient to the dominant Paradigm or system study the generalized principles of Nature and be a deep generalist Daniel schonberger I want to introduce you to a certified genius philosopher and innovator he designed the geodesic dome which revolutionized architectural design by being incredibly stable while also being lightweight his name is Buckminster Fuller in his book operating manual for spaceship earth he illustrates a metaphor about the great Pirates the great Pirates were just that Pirates Who understood many things like geography Celestial navigation biology the men on their ship the ship itself history and science as those were necessary topics to succeed in trade and Dominion the men they brought to work on their ship were stupid on purpose the Pirates didn't want them to understand their strategies and contrive to overtake them and their wealth they were expected to follow orders without question and they did pirates had Global Knowledge as they could sail to different lands they were generalists the rulers of the land knew only only about their land and what the Pirates told them and the Pirates can lie they were Specialists the rulers of the land this gave the Pirates great power and made the land rulers rely on them for trade and knowledge the Pirates influenced the land rulers to give prestigious roles to the brightest Minds in their Kingdom as a way to keep them narrow-minded they would give the bright Minds roles like Royal historian or Treasurer so they spend their days studying that singular Niche rendering themselves only useful to the land rulers and the pirates like the men on the Pirates ships this prevented the bright minds of the land from overtaking the Pirates because they were Specialists not generalists the bright Minds were happy with the prestige the land rulers were happy with having smart people serve them the Pirates were happy with having control over both across multiple lands the lesson schools were created to enslave the brightest Minds by promising The Prestige of specialization that way they remained narrow-minded didn't choose their own purpose and therefore didn't learn multiple interests and skills that would allow them to overthrow those who assigned their purpose now while this is just a metaphor it illustrates a very important point it illustrates why specialization is still highly encouraged whether it's a conspiracy theory or not of like oh schools want you to remain dumb that's just the byproduct of the schools people don't like competition people don't want others to do better than them or outshine them they don't want you to outshine the master so this explains why high-paying jobs are the first thing on students or just young people's minds when they're first first getting ready to go out into the world their first goal results in a narrow dumb mind unless unless they go to school but they also study outside of it they self-educate and pursue curiosity so the point is that most people are just programmed to be replaced most people just did what they were told throughout their childhood and that's okay that's a very common thing but you need the awareness of someone telling you hey there's a better way to go about things in order for you to see the opportunity and actually make the change so that's what we're here to do today so please proceed with an open mind let's learn how to reverse the damage that's already been done do it all become a writer designer marketer filmmaker bodybuilder Runner or whatever your curiosity desires the internet gave the individual the power to learn almost anything fast and get results from diverse interests you are living through the second Renaissance the difference between an animal and a human is that animals specialize or Niche down to survive the problem is that overs specialization leads to Extinction in certain species like a long beak bird that can reach fish in Shallow Waters so they stay in that environment then they breed and the longest beaks survive but the beaks become so heavy that they can't fly and the children's beaks become so small that there isn't any food left for them on the other hand humans build tools to make up for their shortcomings in the past we learned to throw Spears so we could eat today we learned to text our Social Circle on our phon so we aren't seen as outcasts all all technological advancement around you was a hedge against the extinction of the human race in other words humans are generalists that solve problems that prevent our Extinction we don't Niche down resulting in extinction and yes we're going to apply this to business soon with starting a business or just choosing a niche to go into in the future a question there are you building something valuable to prevent your replacement or are you content with a single skill as a cog in someone else's machine awaiting Extinction humans are natural gen this is what we do we Thrive at an overlapping intersection of interests and skills that allow us to adapt to most niches or most opportunities by building tools acquiring new knowledge and learning new skills I want to tell you exactly what to learn in order to become a generalist what I'm about to share with you is a stack of skills from big picture to technical details that will allow you to think for yourself make better decisions and secure your future now someone who I really love learning from and just reading on Twitter is Devin Erikson and he's talked a lot about the Seven Liberal Arts or as he coins them the seven liberating Arts because that's what they're supposed to be the liberal arts are liberating Arts what's taught in Liberal Arts School are not liberating so these seven liberating Arts are logic how to derive truth from known facts statistics how to understand the implications of data rhetoric how to persuade and spot persuasion tactics research how to gather information on an unknown subject practical psychology how to discern and understand the true motives of others investment how to manage and grow existing assets agency how to make decisions about what course to pursue and proactively take action to pursue it if you want to learn these skills you must hold them in your mind as you dive into the unknown or as you take A New Path because you don't just learn something by reading it you hold it in your mind and you let new experiences and the chaos of the unknown bring that Clarity to your mind and allow you to practice those skills in real time so if you prepare yourself with these things top of mind and they slowly just become a part of who you are and your identity and what you do whatever technical skills or skills that won't be relevant in 20 years or the skills that are relevant in 20 years you'll be able to learn them fast and you'll be able to get results with them fast because you have the underlying traits that make those skills successful so to learn the liberating Arts here is exactly what I learned think of these next skills as vessels for learning the softer skills that we just talked about first is marketing and sales because if you don't know how to attract and persuade you will never get what you want and your only option will be for an employer or the government to give it to you this covers rhetoric and psychology two is writing and thinking the ability to communicate the value in your unique mind the foundation of getting in front of other people this covers logic and research three is entrepreneurship the process of taking my future into my own hands hunting for my survival Ral in building products that I want to see in the world that others care about this covers statistics agency and investment entrepreneurship may not be a skill but it is a meta skill because it teaches you how to be high agency and how to solve problems how to create a solution to those problems and sell the solution and along the way you cultivate the traits that make you unemployable or Irreplaceable because what I mean by unemployable is that you just could never go back to being employed because it doesn't make sense because you can make more on your own you can control your lifestyle on your own it's all a skill it's not luck it's not like these entrepreneurs are just like oh yep I know exactly what to do no they practice it and they fail and they learn something that you don't really get at a job outside of a narrow boundary of the context of the work you're working on with a specific skill now the thing here is is that nobody can teach you how to write think Market or sell or how to do these skills the good thing about that is that they can only show you how they do it I can only show you how I write or how I Market or or how I sell and that's completely different from other people and that's a great thing because you can study multiple perspectives practice them all and create your own way that means if you want to learn these skills if you want to learn any skill then you have to embrace a self-experimentation mindset you can't just watch tutorials all day that's not how learning works so your job is to research processes that others have found success with read books use Google Google search binge watch YouTube tutorials self-education must become a daily 30 to 60 Minute habit this isn't optional experiment with various techniques implement the processes you learn and attempt to get results identify patterns and principles note the similarities between each and double down on them create your own process tailor what you learn to your unique lifestyle and situation contribute to True education by passing it down give people education that can't be taught in schools with a fundamental grounding in critical thinking with entrepreneurship as your vessel you set the scene for True education and sovereignty because true education is about discovery not memorization you have to dive into the unknown discover make sense of the world it's sense making it's Clarity it's not being told or forced to learn something that you don't care about that serves a goal that you didn't choose to pursue so with these these futureproof skills that I've personally learned and that I think are a great option for most people because their Evergreen is marketing and sales writing and thinking entrepreneurship so with writing and thinking you attract like-minded people with marketing and sales you persuade them with marketing and sales you understand the minds of your customer so that you can solve your own problems and create a solution for them that they will benefit from you're not just creating a product to sell and steal money it's a mutual exchange of value then you persuade not force or deceive as to why your option is potentially better and if it's not a better option that doesn't make it a scam that makes it a product that you need to improve or it's not going to survive that's the beautiful thing about this is that you have to improve so if you're looking for the lazy way out then yes go work and do the replaceable task and get replaced and then get stuck in that cycle that doesn't sound anywhere near as fun as just improving yourself and enjoying the challenge that life presents so now that we have a foundation of future proof skills now we need to adapt to the times because I can say oh do marketing and sales do writing and thinking and do entrepreneurship but like what do you do that's where technical knowhow or technical skills come into play in this modern environment what do you need to learn that is relevant right now this is what people are so worried about because they don't have the previous future proof skills that allow them to adapt and learn the technical skills of the time so this is what's relevant right now but it may not be relevant in the future but you need to be able to adapt in this digital Renaissance environment that we're in this means that the technical skills are social media so building a name for yourself as your storefront for the value you create the command center for your business content so writing design or video to educate entertain and inspire people to see your value to attract people so you actually have an audience that wants to buy your stuff because if they don't buy your stuff then you don't make an income simple email marketing so newsletters or sequences to nurture the audience you acquire visual design so illustrating the vibe of your brand to spark emotion in your viewers or something like funnel building which is a bit more esoteric but what that means is just like the inner sections of landing pages websites and how you fuel them with the audience that you've acquired or content or email so where you're sending people you attract them with social media you get them onto your newsletter then you send them to a landing page then they purchase the product then you talk to them about buying a service from you you need to understand the ecosystem the other thing is that the requirements to learn these skills are going to change as AI shakes the industry they're going to be easier to learn because AI is going to be able to do these specialized tasks faster we'll talk about how AI comes into this soon I think you'll be surprised but now the questions that you're asking are what do I write about what do I market and sell what do I email design or leverage technical skills with the interest you can't help but tell others about the books you can't pull yourself away from the ideas that flood your search history the projects you dream of building but can't seem to find excuse me make the time to build and if you want my systems for writing building an audience building a product creating your life's work etc discovering your life's work or even if you don't care about the concept of a life's work just creative work go to the danco.com there's the 2our writer course and mental monetization course both there you are the most profitable Niche the Creator economy not to be confused with the influencer economy is characterized by individuals who pursue their interests and document their knowledge creators attract people to their Vision their story their goals AI is not curious you must give it the context of a vision story or goal to work curiosity and generalism are your Edge in attracting like-minded people who have problems you've solved in your life the thing here with writing content or you being the niche and attracting people to you because the way you attract an audience to your business nowadays if you're online is there's a few different options there's paid ads which if we're going the route of not having startup money or doing it from0 or just having a more potent way of doing it than social media content and growing on social media other than that there's SEO and other things but social media in general building an audience under your personal brand is the most profitable the most trustworthy like with content and such you don't need to worry so much about sales calls and how optimized your landing pages are and things like that you just talk to your audience people like who you are and then you can build whatever you want nobody wants to follow a glorified search engine that just talks about the same thing all the time and many creators tell me they're afraid to Branch out into new interests because they have trouble seeing how that will work all you have to do is look at everyone you follow are they talking about one thing some will say yes but are they really or are they talking about their opinions their interests their beliefs what are they posting to their story if they talk about Fitness are they only talking about Fitness or they talking about family life and maybe what they learned as a dad they're talking about everything and and you think they're in One Singular Niche when they're not because they're human so the question is that if you're talking about all these different interests it's like well what do I sell and we'll talk about that soon because that Sparks a whole another discussion is like how do you monetize what are the actionable steps we have stuff to cover you don't find a profitable Niche you create a profitable Niche through persuasion you write persuasive Arguments for why your interests benefit others lives you sell a product that aligns with that interest you deliver both through technical skills like social media email and design if you understood the future proof skills and therefore human nature you would understand that you can control the perception of your interests interest is generated interest is programmed you interested in specific things because of how you were raised in the information you were exposed to you interested in them for a reason that means others can become interested in them with well-placed writing on social media this has happened to you before go scroll the timeline and tell me something doesn't persuade you to change your behavior like if you have a weight problem and the right post about Fitness comes onto your page if you weren't interested in Fitness before now you're interested in it you generate interest by targeting problems people are facing in their lives and introducing them to potential solutions that you've done yourself and the other thing is that you spend your time attention and money on your interests that means other people are going to do it too if you're the one showing the interest or teaching about the interests free people don't Niche down you know we told our kids to learn learn Russia Russian in uh in in the'80s Japanese in the '90s uh Chinese probably in in the A and then uh engineering if if if nothing else now that you're on the board of open AI we asked this question Mustafa selan runs AI for Microsoft what would you be telling your grandchild to go study I would be telling my grandchild not to go study coding I mean we used to say it was only 15 years ago that you were everybody was supposed to learn how to learn how to code you know when when I got my driver's license my father told me I had to learn to fix a car I certainly never told my kids that and I certainly can't do any of those things because the world kind of figured out how to do it so you didn't have to learn to do that yourself anymore just like you don't have to learn to use a slide rule anymore you don't have to learn to calculate a square root on a piece of paper coding is going to be like that let's do a thought experiment you're an entrepreneur not an employee you have multiple products you want to build in your lifetime either before retirement or before death because you found that retirement is an illusion and rest loses meaning without work and if we never worked we'd be miserable because we'd eventually crave to work on something the problem with that now is that we just work on the wrong things so we hate work or we don't take enough rest so we don't crave work enough so in order to build those products the ones you want to build in your lifetime you need a brand with a mission vision and philosophy for their ideal customer writing speaking ads video designs and emails to attract and nurture customers a persu Ave marketing message that helps you stand out from the rest a product that continues to iterate based on feedback and more repeated across all products you plan to build the common question that people ask on social media right now goes like this will writers be replaced if AI can write a landing page or term paper will coders be replaced if AI can build an app and the answer is yes some of them if they aren't in control of the vision computers are hyp Specialists humans are deep generalists a great combo but not too effective on their own computers will only replace those who deserve to be replaced AI can help you write the term paper create the design or edit the video faster which gives more power to the individual using the AI and that's what's created the ability for one person businesses to make $10 million a year there are many people who have done this but the thing is is that there still has to be an individual orchestrating the path toward the vision there still has to be the Creator using the AI in all aspects of the business business or the business using the AI in all aspects of the business replacing the people working for it to achieve the vision of that company the fundamental misunderstanding with people worried about replacement is that there will always be problems to solve you don't know how to hunt you're trapped in a repetitive string of known tasks assigned by someone else it's obvious why you are a prime candidate for replacement you don't grow or evolve there's no novelty no iteration and no building toward a vision that exposes you to solvable problems that can't be found when you are at a stand still if you rely on someone else to give you a problem to solve you will be replaced you need agency creativity and a purpose AI can write a book but that book is only valuable if it's marketed to distributed to and written for an audience that perceives that book is valuable because of persuasion try to have ai write a bestseller for you and I'll wait a long time for you to do that because it can't why because a bestseller is not just about the writing the the AI write the book but what about the hooks or the connections to companies or the brands and creators with distribution for that book or executing a marketing strategy on Amazon or getting it into bookstores and that's just the tip of the iceberg when it comes to a best seller it's not just about the writing even though you think it is so in the meantime what you can do is learn Ai and use it to get out of your work faster so you can start working for yourself and now I already know what you're going to ask is what do I work on to get out if you've solved the problem in your life you're qualified to start a business not just any business an education business as one person with zero startup cost with the knowledge you already have in your head regardless of experience level most people try to build a startup or just have some crazy business idea after a night of drinking with their friends they think their idea will change the world but they're usually delusional because they don't have any prior business experience if you had the idea with zero experience meaning that your mind is limited in the ideas that you can have or you haven't built anything that leads to better ideas then I can almost guarantee that someone has already tried tried and failed with it and I'm talking about like new ideas like revolutionary ideas there's a reason that people and specifically creators are making millions solving Fitness productivity career money relationships and lifestyle problems because every person has them because AI can help with the dissemination of tools and knowledge but it can't actually change the behavior of an individual it can't actually solve a human problem an actualization problem that's what we're going into an actualization or a purpose or a meaning economy and the majority of that is built on education the reason those problems productivity Fitness etc etc mental health are so prevalent is because people can't enjoy life with those problems and that's at the base of anything else they can't do anything well if they don't enjoy life so what better and more profitable problem is there to solve than when you experience every day now of course we're going to talk about this but it's like okay well there's enough information out there on this and if you know what education is or if you have self-awareness on how you become educated you know that is just not true you understand that people learn best from people that they actually relate to so in terms of you are the niche and attracting people to you the reason you're doing that and the reason why everyone can do this and can be a teacher to those under them who then grow and evolve it's a natural hierarchy you can see that this is needed because certain people people learn best from certain people usually people with very similar personalities some people aren't going to learn this information that I'm teaching good from me it's just not going to stick with them because of my talking and teaching style people say I'm robotic and emotionless and sure I am but I love listening to like stoic philosophers and that's what gets through to me or harsh advice some people don't jive with that and because of that they're not going to learn this information from me so they need to learn it from someone else who relates to them better that's the beautiful thing about this one person business is that if you are yourself and you can be yourself then you can productize and monetize yourself so let's make this whole oneperson business thing simple build for yourself write to yourself sell to yourself there are millions of people with the same interests problems and desires and you only need to find a fraction of them the most profitable Niche is you if you've gotten results in Fitness sell a fitness program if you've gotten results with Focus sell a productivity course if you've gotten results with a skill sell a tutorial if you've gotten results with psychology sell a journaling prompt if you've gotten result with spirituality sell a meditation the list goes on and on now these products aren't all the same they're made from experience your story what you found works for you kinobody selling a two workout a week fitness program with his entire intermittent fasting philosophy is much different from the bodybuilder who has completely different goals that they're both achieving that they sell different solutions too so you attract people to the goal that you're pursuing because you are the niche and you help people achieve that goal and people are going to be attracted to different people that's how the Creator economy Works another objection is that just Dan everyone selling an information product nowadays it seems like a scam well I feel like I've already covered this objection with people learning different from different people or however you would say that but I genuinely feel like every single business on this Earth should have some form of digital product or education product to help align them with what their brand Mission and values are to give people some form of meaning since they've lost meaning in the other ideologies and things like that like religion and even the school system or government because that's all being shattered before our eyes people need more decentralized meaning and purpose in their lives given by individuals who actually pursue their own goals think freely and can pass that along with the education that they teach without being dogmatic or ideological about it another thing with that is it it just shows that you don't understand business 101 you don't understand sell what's already selling these things are profitable for reason and the economy favors the profitable so digital products education products people want them because they're helpful they're not helpful for you because you close your mind instantly and label it a scam and it's no wonder why you stay the same for the rest of your life because you don't learn which is the prerequisite to improving anything the school system is failing and education is the foundation of humanity social media is the New Town Square creators are the New Renaissance men creators are the decentralized education system creators are the new economy even further large companies like yes the wallet company brought Marquez brownley a creator with massive distribution as Chief creative partner we will only see this continue along with companies bringing up in-house creators there's a reason companies want their leaders to start a personal brand too they want to survive another thing with me just ranting feel free to skip past this part is that you complain about certain skills not being taught in schools but now that they're taught in public for free you just complain that they're a scam please make it make sense like oh making money should be taught in schools all relationships like all the stuff that actually make life living or that allow you to take control of your own future now that they're taught in the new school system called The Creator economy you just label them a scam like are you serious because they're taught from the only people that can teach them because if they make money or they have good relationships or they do all of these Sovereign things and the professors or the teachers aren't Sovereign why do you want the teachers or professors to teach you when if they had those skills they wouldn't be a teacher or Professor some of them would out of passion but you get what I'm saying so in my eyes the one person business is for those who value self-reliance time and location Freedom we use social media for building leverage attracting like minds and building a name for ourselves from nothing no code tools and software for digital real estate product hosting and email lists that can't be taken away like social media lifestyle designed to create a work schedule that best suits the individual usually 2 to 4 hours of work a day to start sometimes more if you get into the flow so now we need to talk about how to actually monetize how to actually earn an income and what to sell when you're just an absolute beginner if you've helped your friends or family with any topic that you've ever learned about in your life you have enough experience even more how do you think you gain experience I'll tell you one thing you don't gain experience without stepping into the arena you gain experience by practicing your skills in a real world setting if a freelancer can reach out to get clients with zero experience in order to gain experience because that's how you start any business is you don't have experience so you do work to gain experience at a lower cost or for free whichever way you want to go with that but in terms of writing or posting content online people are like oh I'm so worried I don't have any experience it's like how do you think you gain experience and it's better to do it that way than to do it as a freelancer I'm not saying the way of doing it as a freelancer is wrong I'm just saying if a freelancer can reach out potentially in exchange for money with zero experience in order to gain experience then you can write a social media Post online without promising anything it's free content you can do that without experience so that you can reap the benefits of articulating your thoughts in order to expose knowledge gaps because that's the only way that you're going to learn faster you're not going to learn and gain experience by sitting and reading about things you're going to gain experience by getting direct feedback and criticism on your work that's the only way is by entering the arena and if it helps to think of your writing as teaching because that's what it is and let's say you want to Leverage The Protege effect which is that you learn more the student learns more I mean the teacher learns more than the student where teaching helps you learn more faster it's like when you read a book and then you go and have a conversation with someone like a friend because you're excited about it and you want to share those ideas you don't articulate it very well the first time around right but then over time that's what helps it make sense to you and you slowly get better at something people that you watch online aren't articulate because they're just magically articulate it's because they've practiced and you don't notice the bad iterations because people don't care about you when you are first starting out when you have zero followers zero experience people don't care until you've actually gained the experience by doing it over and over again the other thing here is that I like to think of my Twitter or just social media in general as my notes I like to share the ideas that I found helpful myself I like to give myself advice it's like a public Journal right I don't need to promise certain things like making $5 billion I can just talk about my own experience and the ideas that I found impactful and I don't think there's anything wrong with that and I don't think you need any experience to share an idea that you found in a book in your own words so with that out of the way let's actually get into the different paths you can take to start monetizing the first is skill based so this is the typical thing that they tell you to learn where it's learn a skill teach a skill sell a skill you learn One Singular skill this can be very good this is the option that most people take because most common advice is learn a marketable skill for your first thing and then sell the marketable skill and it's like I like that that works you can make money but that also makes you one-dimensional and if your entire brand or business is based around that then you don't really have a way of pivoting out in the future and then it gets boring and then you trap yourself in a new 9 to-5 and you can't get out of client work and it's can end up being a disaster but I'm not saying to not start with that I'm just saying if you do start with it make it so you can evolve Beyond it do not pigeonhole yourself into one Niche we're starting a person brand or a Creator brand because that allows you to be you and people like you and you attract potential clients and etc etc we'll get into it but what I mean there is you build a diverse audience you build a larger audience and you can gain clients through that audience for whatever freelance service you offer or you can just go the typical route of uh Landing freelance clients which is like the manual route of DMS Etc the reason you're building along with it building an audience along with it is to land the clients easier because you're providing value in the form of content the clients like you because they see your personality you're going to land the client over another person if you have an audience and if you are putting out content because they know you're legit but you're usually going to at the start you're usually going to have to do the same monetization tactics that you would do without an audience so if you want to learn those check out digital economics Link in the description the second path is development based and that's what I'm all about and I'm sure that's what many of you watching this are all about because I know you guys have very similar interests as me which is like human potential self-improvement psychology metaphysics philosophy spirituality Etc so this path the development path is based around the four Eternal markets which are health wealth relationships and happiness these are the Eternal markets the Evergreen markets these are where the problems within them that you solve to make money in business will never go away because every underdeveloped person that's a bad way of saying it I mean no negative thing when saying underdeveloped person I just mean someone who is new to the space or new to improving their mind body business Spirit they're they haven't solved the problems in their life and they need help with that from someone of a like-minded personality so what I mean by these are evergreen or Eternal doesn't mean they're Evergreen for the specific person although they can be because people go through cycles and they need help all the time throughout their life that's fine that's natural I'm talking about the people who need to be raised up and there's people born every day this is just going to be a thing and AI can't can't solve these problems they can help you solve them as we talked about but the individual needs to change their behavior and that can only be done or it can be done by multiple ways but it can be done best by learning from someone who they can relate with a human who they can connect with and with that I genuinely believe that I mean you can go look this up and watch videos on the topic of the purpose economy or the meaning economy or the human economy or whatever it may be what comes next once our basic needs are met thanks to AI solving the basic needs but what's after that the growth needs Mind Body Spirit business improving actualizing that's where the money is going to go very soon and that's where it's been going frankly but the other lines of work are going to be replaced or automated except for the highest skilled people in those domains so the thing with this is that path one only goes after the wealth domain it it's still an internal Market but it only goes after the wealth domain so it's one-dimensional by default with path two you quite literally pursue your own goals in life brand solve your problems as you are pursuing those goals content or writing and create a system to help others do the same which is your product or service this is how you be yourself improve yourself and profit off of yourself this is how you turn yourself into the business and now of course the objections that flood everyone's mind during this time is like but Dan I've never done this before I'm not experienced enough and it's like in terms of writing content or attracting people or helping people you're just helping someone that's one step behind you if you've lost 10 lb you're probably going to be the better teacher than the person who is super jacked trying to help a overweight person lose weight because the person who is just a few steps ahead of them they can relate so much closer the bodybuilder or the trainer trying to train someone who has never done this in their life they may be able to help but it's going to be just it's going to feel so awkward for the person being trained and they're not going to want to show up day after day they want a a friend they want connection to be able to grow along with them and the other thing is you're not writing content like how I made a million dollar in 3 days you're writing stuff along the lines of how I plan to make a million do in 5 years or you're not saying how I lost even if you have zero experience you're not saying how I lost 10bs in 2 months you're saying here's my plan to lose 10 lbs in 2 months until you gain experience and then you can start talking about the results that you have now path three which is very much my speed is both so the skill and the development because the beautiful thing about a oneperson business is that you are forced to be a generalist you need to learn any and all of the skills that make a business a success so what are the benefits of that the benefits are that you learn the skills that allow you to help other businesses for money so by building your own audience and designing your own profile picture and with graphic design and writing your own emails and writing your own content that's three skills alone right there and selling an affiliate product you don't even need your product to practice marketing and sales you just affiliate for someone else like when we have an affiliate program for cortex or writing app you can take that start talking about writing Help Us sell it and through that experience create your own if you want to create an app and compete with us try we encourage you to we might lose we might win who knows that's what makes it fun but even then you can build your own landing page for it based on the specific offer you can learn all of these skills that you need to learn to run a business and then once you have results in this new domain you can help other businesses do it and start to work your way up the ladder in terms of how much you charge and other things like soft skills along with that if you're a one person business you need to acquire CEO level traits really quick you need to learn to say no you need to learn to systemize your work days into two to four to 6 hours a day however long you want to work from that you understand productivity you understand all of these soft skills that can then be packaged up you don't have to sell anything related to making money you just sell the traits that allow you to live the lifestyle that you live which can be your psychology teachings or your productivity teachings or anything like that and of course this entire time you're practicing writing because literally you're building on a laptop the only thing that you're doing the entirety of your day is typing on a keyboard that's writing especially when you're texting your friends that's writing you're writing landing pages you're writing content you're writing video scripts you're writing tweets you're writing emails you're writing whatever if you want to learn my system for doing that use to our writer I argue that that is the base foundational skill that you need to learn link for that in description the other thing and how this connects with the development side because it's like okay yeah I learn these skills to build my business I have marketable skills I have the wealth domain but what about the development domain what are you talking about once you're building the audience you're talking about your interests you're talking about health you're talking about money potentially wealth you're talking about relationships you're talking about happiness so psychology metaphysics meaning purpose Etc all of those things are how you're building the audience and you're sharing what you learn along the way so this is where they merge is you literally just build your own business without expectation of making money and you set yourself up to make so much money so literally just by becoming a Creator you Vel the interest and skill set that allow you to be future proof and Hyper profitable an example of this is just Jose Rosado who made a full-time income selling profile banners when he first started and then transitioned into web design and made multiple six figures if not way more than that by now and then transitioned again into digital products because the onep person business model favors your Evolution it favors you starting and doing whatever you want in the future for those who want to do what they want and help the people they can help the most traditional branding marketing cont content and just offer creation is not really going to help you if you go and learn from someone who's been doing this before the Creator economy or just like kind of outdated advice it can possibly lead you in the wrong direction and when I say wrong direction what I mean is something that you don't actually care to do you're only doing it to make money it's like hey learn this business model learn how to start an agency learn how to do these things that you don't really care to do but you're going to do it anyways because that's the only path you know to make money in my eyes the personal brand is like a meta business business model and it's the most powerful storefront of our times think of your personal brand as a digital storefront what I mean by that is when you go and you walk around in your local area there's physical storefronts there's physical businesses a personal brand is you online as a business and anyone can find you anyone if you launch a product if you launch a product in the physical world you may have a line out the door and you can only accept credit cards every 1 minute 30 seconds however fast you can get through that line in the digital world you launch a product to one way more people let's say 50 to 100,000 to a million people and you don't have any time waiting for those credit cards to swipe you just see the notifications come in bing bing bing bing bing of course that's optimal later situation but you can see what I'm getting at here so the traditional business model involves creating a customer Avatar based on someone with a profitable problem that you can solve so the traditional way of doing this is okay I need to identify a problem and create a solution for it and solve it with my way the experience model it turns you into the customer Avatar your experience and story turn you into the niche that way you can solve your own problems attract people that are on a similar path as you and help them do the same another bonus is that you don't have to spend countless hours doing market research to understand what will sell does that make sense you pursue a goal achieve it talk about it attract people with that same goal and offer them a solution to reach it faster product or service that's how you make an income you help people you can help the most improve but faster than you did the first pillar is branding in business stop trying to find a problem to solve instead understand the goal that people are trying to achieve then become an expert at solving the problems that prevent people from achieving that goal help them get there as fast as possible that's what they want your brand is who you are what you do and what you're doing or what you're going to achieve you're attracting people to the vision for your future or what you are achieving in Life or what you've already achieved you're attracting people to goals to help them solve the problems that they want solved in their life because you have experience helping those people so what goal are you working towards and what goals have you achieved that's going to form the majority of your content the goals that you're working towards are going to form all of the ideas that you have you can read a book pick an idea and the way you make it original to you as you think of it through the lens of what you're trying to achieve in life so if I read something like oh you should read more books okay I'm going to take that I'm going to think of my goal in life I want to become smarter I want to become more articulate so I tack those on and you need to read more books because they make you they lead to you being intelligent articulate Etc and I create my own idea for that that's a bad example but you can see what I'm leading to there that was just off the top of my head pillar number two is content because beginners really need to understand that content is King content matters more than your bio content matters more than your profile content matters more than your landing page or your ability to do well in a sales call writing is the most important skill because it gives you so much more slack on other things if you write content and people follow you and they read that content and they trust you and they get on a sales call with you you don't have to be an expert at sales in order for them to sign on with you but if you don't learn to write and you don't write content and you just get people through like let's say cold email then you have to be extremely good at sales calls and your closing rate matters a lot and you need to pay attention to that because people are going to be much more skeptical of you if people already want to buy what you have to offer because they've been following you for 3 months your sales calls become so easy you just get on be like hey dude you want to buy not that simple but then they're like yeah dude and then you send the invoice they pay you're done it's because your message compounds in people's mind content compounds because your message compounds in people's minds it clicks think of when you read a book right you read a book you adopt that entire person's worldview it changes your life One Singular idea in there is like holy crap this makes so much more sense now when people follow you over time it's like you writing a book to them over that time period and it's has a very similar effect so the question is what do you write about you write about the interests skills and topics that you plan to master the ones that will help you achieve your goals in a way that is unique to you as I said earlier and from the Tweet above you're not trying to solve a problem you're trying to achieve a goal so any idea or any writing or any topic that you have should be framed under the lens of a goal the way this becomes unique is because if everyone has the goal of living the good life how are you going to make it a reality for me that's studying the human mind and philosophy and business and spirituality for another person that could be web design and mindset and fitness and for another that could be automation marketing and productivity if you put five people at the bottom of a mountain and asked how they would get to the top they would all draw a different path the unique combination of these topics are your Niche so how do you start writing about these Topics in digital economics I teach the domain of Mastery so here's the image of it but you have three interests one that makes money one that excites you and one development based development based is like philosophy spirituality self-improvement self-actualization Etc and all of these overlap these aren't like hard interests and then beyond that you break them down into the principles of that interest so the things that really matter within that interest then topics you can write about outside of that mentors you can study and emulate connections that can be made between them and then real world problems that they can solve all of those things so principles topics mentors connections those are all ideas that can be filtered through a go of what you want to achieve in life and then be written to help people achieve the goal what you're doing with writing I think this is the major click what you're trying to do with writing is create an argument as to why people should go towards a specific goal and like how to get there because that's what you're doing at any given moment if you're not pushing people along then your writing doesn't really have impact because impact causes movement so think about that you're creating an argument so if I'm trying to convince people to live the good life I need to give them the tools and resources and mindset and just ideas to allow them to go and Achieve that and remember that this is more than just business like as you're dissecting and learning about these things you're improving yourself along the way so pillar number three is offer this is where we actually get into the monetization because you have a brand so you can attract people you have content so you can get followers then you have an offer so you can monetize the audience because that's what business is if you strip it down to exactly what it is it's build an audience monetize an audience doesn't matter if it's your creator or Facebook ads that's an audience doesn't matter if it's Instagram it doesn't matter whatever you're build an audience you monetize the audience the thing with this is that no you don't need to start waiting in order to start monetizing because I'm tired of hearing that it's just a gatekeeper mindset you don't need to wait you need something to iterate on if you don't have a product or service that you're selling right now no matter how bad or how ex like non-experience based it is if it's just a curation if you're selling 50 of my favorite quotes for $10 in an ebook do that so at least you can improve on it cuz your products will suck every single first iteration of anything will suck until you improve it because you can only spot problems when there is actually a problem in real life otherwise you're just solving fake problems that don't exist and you're still not putting anything out to potentially get paid so build a product right now the other thing is that you just need to learn what it's like to sell you need to understand that sales equals survival and if you weren't selling or promoting yourself every single day you're not going to survive survive because someone isn't there to give you a paycheck every week or every two weeks you have to do it yourself and that has to become a habit and you need to get good at that that's how you survive so what do you sell I want to introduce you to the minimum viable offer this is just a different way of me spinning the minimum viable product but I can make it more specific and applicable to you so the mvo is either a single skill freelance service that you can sell for 500 to 1,000 so that's like web design or email marketing or landing page copyrighting or something like that and then a single interest or skill Consulting coaching or tutorial service where you can sell a pack of four calls for $500 to $1,000 and I would kind of always recommend starting off with number two because one usually the people that you're selling to at this level like to learn things themselves they usually don't have the money or business to really do like pay for something themselves like they don't want to buy a website they want to learn how to build a website so you can charge them for a one-on-one service to teach them how to build the website that's what I'm talking about here and then once you get better at that skill you can either go on to consult larger companies as well or you can sell the freelance service or you can just eventually create a digital product so you're higher leverage and you can focus on writing building the audience and then the product or tutorial sells while you sleep because you have an audience that can fuel it the reason we're going the service base route of Landing a client is because you don't have an audience yet the beautiful thing about this is that you can start monetizing immediately you don't need a landing page you don't need anything really you just need to DM people ask about their goals ask what they're interested in shift the conversation over to what it is that you sell get on a call with them sell them or just sell them in the DM you'd be like hey I have this program maybe you'd benefit from it do you want to hear more about it boom bam boom you land the client this isn't a video on Landing the client that's why I'm skipping over things like that the other thing is that with this you can build out a scalable product from the start if you do a freelance service where you're doing the work for them you don't really build a curriculum or productize along the way you can kind of sort of but if you're teaching someone you can build a curriculum based on what you're learning and the feedback that you get and then you can slowly turn that into a product or you can even decrease the time you spend doing the client work for them right so rather than or you can increase the effectiveness of it you can still do four calls but the reason you charge more is because you have week-by-week curriculum and action steps that makes the program more effective and then eventually you just turn that into a course that can sell on its own until people want to work with you one-on-one so pillar number four is marketing and I'll just make this extremely quick is that if you don't promote yourself you're not going to make money it's as simple as that people come to me and they're like Dan why am I not making money or people come back to me and they're like Dan why am I not making money anymore and the reason is because you're not doing the things that make money you stop promoting yourself and you don't realize it you cut off a certain Channel and you just stop paying attention to that habit and you didn't realize how much it was contributing to your Revenue so how do you Market this service one is content you try to promote yourself every single day under one of your post second is a lead Magnet or a free download Based on the basics around what it is that you sell so if you sell web design show them how to set up WordPress or a landing page or sell a checklist or not sell but have a free download for a checklist from there they get entered into a newsletter so you promote your lead magnet every single day to get newsletter subscribers you write a Weekly Newsletter that gives more details and insights and valuable advice based on let's say web design for this you promote your product or service your service here in your newsletter and then that's slowly you promote every single day and you refine that system over over time and if you aren't making as much money as you want then you change something you try a new strategy so on and so forth until you start to make money it's just trial and error until you get there people can give you an exact system I can give you toour writer to teach you how to write content and create a newsletter and have that be impactful but that's still not a Cure All to everything like a course is just education you don't take one course in your lifetime you take like life is a course and most people aren't paying attention to it the path to $1 million as one person working 4 hours or less do not work more than 4 hours start with client work get results make money build your audience productize your work repeat steps 3 through five until you reach 1 million then don't stop I want to talk to you about a concept that I came up with called Co law yes that's named after me yes I'm narcissistic I think it's a cool name creative work evolves to earn more in the time allotted for its completion this demands creativity growth and skill acquisition to solve problems that prevent this Evolution so so we've all heard about Parkinson's law which is that work expands to fill the time allotted for its completion but this is a step further this is saying that creative work or the correct work for you or your life's work has room to evolve because with Parkinson's law that it I'm sure it accounts for this in some alternate Dimension but your work expands but your income doesn't so if you're only focusing on the same thing and your work doesn't evolve then you're going to make the same amount you're going to be doing less work if you follow Park is law but you're not going to be making more overtime the reason I came up with this is because I just see it every day and people talk to me every day in my DMs and they say like Dan I started out in freelancing I don't know how to get out now I feel like I built myself into a second 9o5 and I realize that as well but if you're an entrepreneur you see that that's a problem that needs solving that's what entrepreneurs do they identify problems and they solve it so what's the next step after that if you're a freelancer working through just cold Outreach and gaining clients you set yourself up to fail from the start you didn't build an a audience with an audience you can pivot out as your audience grows to different styles of offers that allow you to make more in the same amount of time that's why I talk about the 4-Hour workday philosophy as one person I don't work four hours a day right now I work a lot more because I'm building cortex but as a one person business it is more than possible to make a million dollars plus a year working 4 hours a day people don't believe me when I say that but it just takes simple logic it doesn't take too long to write three tweets a day it just doesn't it doesn't take to too long to write one thread a week especially if you get better at that skill it can take less than an hour a day probably way less than that to write a week's worth of content and if you're actually growing and you know how to grow on social media and you're generating millions of Impressions per month where do those millions of Impressions go if you spend 15 minutes a day promoting your work if you spend 45 minutes a day writing a newsletter you now have all of this traffic going to your product or service that at a specific conversion rate for however many people click through that's a lot of money if you do the math the reason you don't believe it is because the your entire life you've been conditioned to oh I work 8 hours a day I make this amount of money for that amount of work you're not in the entrepreneur mindset of entrepreneurs don't work on an hourly basis they work based on the value that they provide some entrepreneurs like I don't understand where the distance here is where some entrepreneurs they don't work at all because they have a business that runs for them through Automation and having a team Etc the thing is is that if you you aren't seeing results you aren't growing you aren't actually selling anything systemizing that process is just going to leave you there you need to actually get good at what you're doing before that so some metrics if you aren't growing by 1,500 to 3,000 followers a month on social media you're doing something wrong and you can do better from there I think it's pretty self-explanatory that if you have that consistent amount of growth over a year two years you can make a good amount of money way more than you're used to I'll add on to that if you weren't gaining 1,500 to 3,000 followers a month in under 30 minutes a day of work you're doing something wrong so let's actually break down how Co law comes into play so you can evolve from 0 to $100,000 to a million this will make sense the first step is to just start with client work because as one person without an audience client work can be the best option but I talk about ways around this in mental monetization if you don't want to start with client work you can check out mental monetization I have strategies for building a digital product and being able to sell and grow your audience at the same time so you can skip client work but for the sake of illustrating this concept we're going to start with client work cuz the thing here is you can land clients for 1,000 to let's say $110,000 if you're very good at what you do so you only need two to three clients a month to replace your current income so here if we're sticking with a 4-Hour time frame for doing work here's what you're going to do 1 hour per day prospecting for new clients 3 to 5 hours per week on sales calls 2 to 4 hours per week on client calls 1 hour per week writing content for audience and clients and the rest is filled with poor overtime from any of these stage two is to build an audience and evolve one layer because with a client business you can only take on so many clients with four hours of work a day it just that's just how it goes and so without the 4-Hour Work Day cut off you're not going to have a time where you're like okay I need to evolve and if you work 8 to 9 hourss a day doing client work you're not going to have any time to evolve so you need that buffer so here's a path you can take when you're at that point when I have too many clients my audience is growing but I need to get out of client work or at least reduce it first is just build an audience with writing because you don't want to waste time on video editing and Graphics yet you use writing on social media and a newsletter to build an audience and if you need an example of this just look at my Instagram LinkedIn and X so I'm not talking about creating these videos yet I'm not talking about uh fancy reals or anything just WR next is use a new client model so create a program tutorials or curriculum and take on more clients in a group coaching setting that brings your client work down to 1 to two hours a week you can also get unique with your fulfillment here where you can charge a bit less take on more but do less calls or no calls right you can do that you don't have to conform to the typical coaching offer you can create your own offer so if I wanted to offer unlimited texts to me every single day while guiding them through a curriculum I could do that and charge a lower price than I normally was and take on more clients and be able to handle more because of that so that's what you do in the in between stage so now thanks to co law you've increased your earning potential from 100k year with client work to 300 to 500k a year just by changing the way that you fulfill what you can do and having more of an audience so you can take on more clients and you have more potential clients in your audience stage three is to productize with your audience growth distribution equals freedom and an audience equals distribution you can turn your client work into a digital product at any time for extra income and the thing with that is when you sell a product and people buy it people are more likely to hire you for client work as well so just by having a digital product even even if you don't have that large of an audience people can buy it they see your expertise they realize I don't want to do this myself or I need more help doing it they reach out to you you close them as a client people with a digital product often land clients more and faster than people without one so it's just smart to build a curriculum along the way as you're doing the client work so that you can sell that and get more clients in the future if you're dead set on client work but then in this third stage you create a cohort based program so you charge less than before but take on more customers and thanks to your large audience you can earn more than a group client model while working the same amount of time next is build a standalone digital product so use your teachings and results from your client work to build a successful product you build it once and it sells while you sleep adding to your income then you can leave client work if you want you may see a dip in income at the start but that newly allotted time is used to diversify platforms increase revenue and improve audience growth speed so again thanks to CO's law you've increased your earning potential from 300K a year to 1 million a year because you have a bigger audience you have a digital product that you don't need to spend any time fulfilling aside from occasional support and you can take on clients on top of that and you can run a cohort-based program that every enrollment period let's say you run four cohorts a year that's a massive spike in revenue and then in between that you sell the digital product so during this time your time is allotted to 1 to two hours per week fulfilling your cohort program two hours per day writing content to fuel growth in 1 to two hours a day Building Products that could take you even further so this entire time through that entire evolution you have worked 4 hours a day and you've increased your income because by working 4 hours a day you forced yourself to change how you work in a more leveraged fashion you didn't add on more work and ruin that possibility you just focused on Leverage and distribution the things that you actually need to make money and at this point if you wanted to if you still just wanted to make 100K a year you could decrease your work time to 30 minutes a day and then at this point once you actually have this cash flow and distribution you can build whatever you want you can build a software you can build your new startup you have all of these connections you have Founders sitting in your audience or if you don't you have an audience of however many thousand people that can refer you to them so you can get investors better you can get a job better you can find people for your team better it's just an overall benefit now if you want to learn more about the onep person business model I have an entire playlist on YouTube for that series it was a very popular topic of mine for a while but specifically I would recommend the most profitable niches you the rise of the value Creator and anything related to writing so there's a lot of them are just called learn this skill if you want to survive or things like that you'll see them you'll know them when you see them and if you want me to teach you how to start one you have to learn the skills necessary to start one so that's writing with toour writer building a digital product with mental monetization or you can get both if you grab uh digital economics and that's just a larger master class but personally I'd recommend starting with 2hour writer because you can always just upgrade I I allow you to upgrade in the actual modules now if you want my right writing and note taking app I know there's a lot of promotions I apologize but not really this is Shameless cortex I've been building for over a year now with my Dev team and my co-founders it's been an incredible experience the writing app is about to launch so if you want early access to that or you just want to check it out when it is launched go to cortex. and just all links are in the description for all of these so thank you for watching like subscribe while you're at it see you in the next video peace