Why Most YouTube Channels Fail

Introduction

• Differences between successful, surviving, and failing YouTube channels.
• Speaker has been a YouTube student for almost two years, YouTuber since March 15, 2007.
• First intentional YouTube video on April 1, 2022 (after 15 years).

Key Points for Success

1. Intention

• Many YouTube channels fail due to lack of intention.
• Setting an intention is comparable to Genesis chapter 1: The beginning (Genesis) of creation.
• Need to be intentional about content and presence.
• Goals vs Objectives:
  • Goals: Desirable outcomes by a certain time (speaker avoids these).
  • Objectives: Activities over a period of time (preferable).

2. Consistency

• Show up consistently; initial commitment: once a week for 10 years.
• Consistency in scheduling helps build a habit and audience; e.g., Monday and Friday uploads work better.
• Frequency of Posts: Testing showed better results with two videos a week vs. three.

3. Serving the Audience

• Content should aim to serve the viewers, not the creator.
• Law of the Farm: "You reap what you sow, more than you sow, and later than you sow."
• Show up to serve and solve viewers' problems.

Technical Aspects of YouTube

1. Channel Types

• Entertainment Channels: Get more views but worth less.
• Educational Channels: Fewer views but higher quality and worth more.

2. Monetization

• Requirements: 1000 subscribers, 4000 watch hours in 12 months, 8-minute minimum video length.
• Terms:
  • CPM (Cost per Thousand): What advertisers pay Google.
  • RPM (Revenue per Thousand): What YouTube pays creators.
• Educational channels often have higher CPM and RPM.

3. Production Quality

• Invest in quality equipment within your budget (e.g., start with good smartphones and lights if needed).
• Improving production quality can enhance viewer experience.
• Example: Switched to better cameras (Sony FX3) due to better autofocus and color saturation.

Practical Tips

• Begin with what you have: Even a smartphone and basic lights can work well initially.
• Consistency: Decide on a schedule and stick to it (e.g., once a week at the same time and day).
• Serve your audience with valuable content to solve their problems and add value.

Conclusion

• Focusing on showing up consistently, serving the audience, and solving problems can result in success over time.
• Patience and continuous improvement will eventually lead to getting better at YouTube.
• Statistics: Last 28 days' performance (2.9 million views, 50,600 subscribers, $50,000 revenue).
• Encouragement: Initial effort may take years, but improvement and success are inevitable with consistency.

Final Note: The journey to success on YouTube takes intention, consistency, service, and patience.

Takeaway: