Scalable Offer Suite

Introduction to Scalable Offer Suite

• Definition: An offer suite that allows service to as many people as possible without trading more time for money.
• Non-Scalable Example: One-on-one coaching.
• Scalable Example: One-to-many group program (mid-ticket signature offer).

Offer Suite Structure

1. Free or Low-Ticket Taster Offers

   • Purpose: To let potential clients experience your work with minimal risk.
   • Price Range: $5 to $47
   • Characteristics: No-brainer price, builds trust, jam-packed with value.

2. Mid-Ticket Signature Offers

   • Purpose: Main revenue-generating offer, monthly recurring income.
   • Duration: 3 months to a year, depends on transformation needed.
   • Price Range: $300 to $2,000 per month
   • Characteristics: Focuses most of your time and effort, one-to-many format.

3. High-Ticket Offers

   • Purpose: Premium one-on-one coaching or VIP offers.
   • Characteristics: Higher tier, possibly more access to you.

Ensuring Success of the Offer Suite

• Target Audience: Each offer should be tailored specifically for your dream client.

  • Common Mistake: Treating low-ticket offers as entry-level/beginner if your overall target is not beginners.
  • Continuity: Ensure that moving from a low-ticket to mid-ticket offer makes sense.

• Relevance: Offers should be aligned in content and target audience.

  • Example: Mismatch between a low-ticket offer on "manifesting your ex back" and a mid-ticket offer on "spicing up your relationship."

Recurring Income and Scalability

• Ensure that your offer suite is based on recurring income models to facilitate scalability.

Next Steps

• Upcoming videos will discuss examples of offer suites and ensure you're on the right track.