Marketing Strategies for Entrepreneurs

Jul 26, 2024

Notes on Marketing for Free - Monetize with Marcus

Introduction

  • Host: Marcus Wildrosia
  • Goal: Help coaches and entrepreneurs monetize their knowledge without extra costs.
  • Focus on teaching how to package, market, sell, and automate products to generate income and make an impact.

Understanding Marketing Costs

  • Current marketing costs are rising; attention is now the most valuable asset.
  • Paid advertisements can be expensive; costs include cost per click and cost per lead.
  • It's essential to find alternative ways to market without spending money.

Strategies for Free Marketing

  1. Make Current Customers Affiliates

    • Encourage past customers to promote your product by offering them a commission (e.g., 50% of sales).
    • This incentivizes word-of-mouth marketing, which is more effective than paid ads.
    • Key point: People may be hesitant to share due to ‘stingy energy,’ but it's about leveraging existing relationships.

  2. Structure the Affiliate Program

    • Communicate the affiliate opportunity clearly: customers can earn back their investment by selling your product.
    • Example: If a course costs $1,000, offer $250 commission per sale. This allows clients to potentially make extra income by referring others.

  3. Gather Testimonials

    • Require affiliates to provide video or written testimonials to boost credibility.
    • Use these testimonials in your marketing materials to enhance trust.

  4. Host an Affiliate Event

    • Acknowledge and reward high-performing affiliates in events, providing an opportunity for engagement and motivation.
    • This can increase their likelihood of referring more customers.

  5. Client Attraction

    • Steps to attract clients:
      1. Client Attraction:
        • Strategies to attract clients willing to pay.
      2. Client Capture:
        • Methods to capture client information (emails, phone numbers).
      3. Nurturing Relationships:
        • Engage with potential clients through interactions to warm them up before selling.
      4. Brand Visibility:
        • Techniques to enhance personal branding on social media.

Conclusion

  • By leveraging affiliates and creating a robust marketing strategy, entrepreneurs can significantly increase revenue without additional costs.
  • Next steps include providing free resources and training to further educate on effective marketing practices.

Resources

  • Free training available at www.monetizermarkets.com.
  • Follow/DM Marcus Wildrosia on social media for further engagement or questions.

Summary: Grow your business without financial strain by making customers part of your marketing team through affiliate programs, leveraging word-of-mouth, and utilizing testimonials in your digital marketing efforts.