Transcript for:
Marketing Strategies for Entrepreneurs

if you're watching this video you're about to make a whole lot of money I'm gonna show you the secret to marketing your business for absolutely free zilch zero you don't have to hire another employee or pay for anything at all to make more money my goal is to help coaches and entrepreneurs turn their mind into money teaching them how to take what they know package it Market it sell it and automate it to make a massive income and massive impact even if they don't have a lot of followers on social media welcome back to another episode of monetize with Marcus I'm your host Marcus wildrosia your monetization and marketing coach the goal for me is to show you family how to Market most business owners the Achilles heel or the area they lose the most money is hot not knowing the skill of marketing or when I say monetization I'm not talking about making money I'm saying how do you plug an idea a concept a product into something that has income potential to keep making more money right so show you the strategy today today's episode I like it because we get to talk about marketing how do you market for free marketing costs is skyrocketing now if you're anything like me I pay for ads on YouTube I pay for Facebook ads Instagram ads oh way too many things social I mean I'm all over social media and we pay quite a quite a bit per customer now those of you I'm gonna talk for a second to those of you who are more high level and seasoned in marketing then I'm gonna talk to those who are just getting started so those of you who are paying for paid advertisement right now you already know you're paying cost per click cost per lead things of that nature you're trying to lower your ad cloth costs or your Roa or row as you know you return on ad spend that's that's the definition return on ad spend now if you're doing that you realize there's been this massive surge of what it costs to get attention don't miss this the most expensive thing right now in the information age in the age of the digital age is attention so we realize we're all pointing we're all dancing we memorizing scripts like we Denzel so we can mouth words on reels because we're all trying to get attention so if attention is expensive what are some ways that you can now start marketing your business and cut that cost now I'm talking to those who are kind of new into it or you might not have large budgets to be able to throw out there because most ads especially if you're talking about paid ads is testing if you say hey how much do how much do I make if I put out a hundred dollars well it depends on how great the content is the copy if you got The Right audience the the demographics if you send them to a page that works right so there's a lot of factors into it and normally you're testing in the first period of time so you're gonna lose some money before you make money so I'm gonna walk you through a few things that you can do if you've got no ad budget at all if you want to go the organic route of marketing that you can do it for absolutely free like this will Skyrocket your business makes you a whole lot of money without you having to hire a new employee pay for new software pay for ads you should be writing this down first thing I want you to do is I want you to make your current customers your affiliates geez make your current customers your Affiliates so imagine if you would every person has someone that has worked with you before someone has interacted with you before now if they're not your mama your daddy everybody's forgetful so nobody's gonna have you top of Mind where they can't wait to help you make money because people don't move like that everybody got their own stuff their own thing going on so let's just say I'm going to use Virtual events so I might use a product or a course let's use a course right now the average person when I say this is going to have stingy energy so when I make this statement you're going to immediately think about the money you're losing and not the money that you'll make what if you were willing to make your current customers an affiliate by saying every one of the courses that I have when you tell someone about it and they buy it I'll give you 50 of the sale see immediately you went to stingy energy I'm like I ain't giving away 50 you're giving away 50 of something that is digital that is automated and it's a customer you wouldn't have had you're making your customers a part of your marketing team so you don't have to pay for marketing how much would it have cost you to get that customer if you read ads versus human to human don't nothing make money like Word of Mouth now you're incentivizing word of mouth so it can become predictable we've got a pause right there because I'm in the giving mood I decided to offer you a free gift absolutely free now I tell you all the time about turning your ideas into online income but how am I going to tell you to do something and not provide the resource for it there's so many questions that people have online about what should I post how do I get my engagement up how do I get people to click the link in my bio buy from me what should I sell whether it's an ebook an online course how much should I charge how do I launch how do I do a webinar do you see what I'm saying so I decided to create a free training and give it to you that you can utilize to learn how to literally take the services that you do or the ideas you have and build a successful online company go to www.monetizermarkets.com my gift to you you're welcome get it now so you'll make your current customers your Affiliates you invite them to this opportunity and say hey here's what I'm doing now here's what is good here's how you're gonna pitch it do I need I don't know if I should tell you all this I gotta do like shenan I used to do with Martin are you sure are you sure okay so here's the deal don't tell nobody this okay this is just between me you and everybody else on the Internet it's our little secret you are going to pitch it to them by telling them you will any person who bought from you here's how you email here's how your marketing campaign's gonna go I want to give every person who's ever worked with me a chance to make your money back on what you bought from me you pay two thousand dollars I want to give all of my clients a chance who would pay two thousand dollars or a thousand or whatever your thing costs to make your money back from the thing you purchased from me that's the marketing pitch you invite them to become an affiliate where they get 50 of the sale now you don't have to do 50 you can do 20 or you can do a flat rate and say a hundred dollars per person 200 so you can do a number or a percentage you with me now this is free this is absolutely free so now they're they're like well that is a good idea hold on I paid you a thousand for your course I really and you know get the people that enjoy enjoy what you did though all right I paid a thousand dollars for the course you're gonna give me 250 for every person you will now if you do that you're making 750 per person and they're making a thousand dollars for telling four people even if you did 250 per person you get where this is going it costs you nothing and you're now turning your previous customers into your marketing team they're part of your feelings now I'm gonna give you the real game that you can run with this this is like this right here is a game changer number one you turned your previous customers into affiliate number two you invited them with the marketing strategy of I want to always provide a way in my business to help my customers always make their money back right so whether it's still what you taught them are from you as a part of your affiliate partner program every person that decides to be an affiliate must record a testimonial video must write a testimonial now you just improve your marketing because you've got written testimonials and video testimonials and you now have a marketing team for zero dollars so your web page or your sales page now has the testimonials of your affiliate team all the people who are now selling for you are part of the videos that are on your page to help you sell the offer for yourself while they're selling the offer for you this is this are you getting it now you just created a whole marketing team for free you just created a way to every day make more money if you invited 10 people to do this in every single month each out of those ten then you got two new customers at whatever your price point is so let's just say you're charging a thousand why do I keep saying a thousand that's the minimal amount we tell our clients to charge if they're selling an online product or service right minimum thousand so if 10 people each sent you two people ten times two is twenty you get where I'm going with this you can admit you just immediately generated an additional twenty thousand dollars plus spending zero dollars you just improve your marketing because now you got video testimonials and you've got written testimonials so from the twenty thousand dollars that you just generated for free you now can pay for ads which is paid marketing using the video testimonials of your new marketing team you should quit working for free how did social media hire all of us to be their Workforce we're on the app posting videos going live creating reels we do not get paid when we create content on social media They Do by selling our content to advertisers but how do you actually build an online business using social media I want to break it down for you and give you access to it there's five simple steps I'll tell it to you in a few seconds step number one it's client attraction I'm going to show you how to actually attract clients that will happily pay you what you're offering step number two how to capture them how do you get their emails how do you get their phone numbers how do you get them to show up to your event be on your Zoom calls to what I refer to as client dating it's where you nurture a relationship with people to get them to say yes to whatever you're offering and I'm even gonna show you what type of content to create that gives you brand visibility and brand recognition I call it social media secrets you get access wherever you're watching this video you'll see it in the description version and you'll see it beneath this let's get back to the episode I don't know I don't know if they're getting it all right you want to rewind it you just build an entire marketing campaign for zero dollars it didn't cost you anything and you just got hold on you just create a whole new thing within your business so those people that are Affiliates are making side money let's just say if you if you did 500 if they got 50 percent what person wouldn't like making an extra 500 to a thousand dollars a month for doing nothing selling nothing just telling people about something they bought before they do it anyway people pull out their phone and take a picture of food they just paid for people stand on check this out this you might have seen this before people stand on a couch with a 300 bottle that cost thirty dollars and say we buy models [Laughter] you know you know everything else they do they go to a concert they pull out their phone and share it and it entices those that follow them so why not allow them an opportunity to make money and make them a part of your business and here's the big part can I can we talk scale and growth what you do later on every quarter you do an affiliate Partners event virtual or in person whoever was the highest person you celebrate them and give gifts away well family if you're making you an extra twenty thousand dollars a month you're gonna owe Uncle Sam a lot so it's a write-off and you reinforce and get them excited about making you more money Tim if you gave away two thousand dollars in prizes fam that's ten percent you were gonna owe 25 of that to Texas so you get to keep more of your money decide where it's going get them excited about making you more money and once a year you have a big event and guess what guess where you do the event at you attach it to your client only so your clients you work with get a chance to see you celebrate Affiliates and guess what they're gonna say how do we sign up to become that and you just added new people to your affiliate partner program well if you add an extra 10 we went from 20 to 40 Grand ladies and gentlemen that's the way that you are going to market for free and drastically increase your Revenue this has been another now this one I want to hear from you cousin shoot your boy a dead slide in my DMs don't be on no funny stuff though don't be on no funny stuff sorry about deals and let me know if you got any questions or you can drop it in the description of the chat you can catch me on Instagram Marcus where I Rose your YouTube all over and here's what I want you to do you can even go to monetize with marcus.com to get access to a free video training that breaks down how you can get better at marketing the entire training is absolutely free you don't have to do anything other than give me an email address so I can send the training to you for you to learn the five secrets to marketing and creating online course and programs well if you need me you know where to find me I'll be over here minding my online business see you in the next episode