so you've decided to build out your own contract or own service type Business website the next thing you're going to want to do is figure out the keywords what exactly are keywords what do you need to put on your website as far as keywords in order to get your business found online for the service you provide in your local market well this video I'm going to go into exactly how I do it for other businesses and other contractors so you get an idea how to do your keyword search and how to put it into your own website [Music] what's up there guys izy here once again with get busy LLC where I help home service business owners and contractors understand the internet SEO website design and getting their business found online and in this video I want to talk about keywords keywords for getting your business when you're building out your website how to basically look for the the keywords that you need to rank for and how to structure them and set them up in your website to give your best chance to get your business found online now this whole keywords research stuff I see a lot of YouTube videos I see a lot of stuff online and it is unbelievably complicated and what I'm going to do here is just basically show you guys the basics I mean just for someone who's just starting out their own website and getting things going and trying to get found online there's a lot more deeper keyword research stuff that you can do for like when you have a really long big established website if you want to build articles for this topic or an article arle for that but I'm just talking about the basics when setting up your first website when set up your business website what you need to do and what keyword research you need to do to add it into the content of your website to give your your website the best chance possible to show up for the Serv for the service you're providing in your local market so to get started it really isn't all that difficult you just got to think logically and with common sense types of things so let's say that you are a junk removal business in Pastor Opel California here where I live naturally your main keyword is going to be junk removal pass robbles if you are a roofer in Fresno California your main keyword is going to be roofing Fresno California so if you are a plumber in St George Utah then naturally your keyword is going to be plumber plumbers in St George Utah but it can get a lot more complicated you can go and do a deeper dive and find other keywords that you need to place on your content of your website and for that I'm going to show you guys some of the tools that I use I use a paid version and I use a few free versions of things that you can do yourself online that's going to cost you nothing the paid version is really not that much either so the first tool I want to share with you guys is keywords everywhere let's take a look at the pricing just because uh I can't I don't remember how much I paid six bucks a month so 72 bucks for the whole year if you pay for the year gives you 400,000 credits you'll never use those if you're just a local business you're never going to use that so so that's all you need like I said 72 bucks for the whole year you get right here and what happens is uh they add it to your Google Chrome up here and adds this uh feature on here and then you can start doing some research on some keywords it'll start telling you volume of certain keywords and the location so if you type in uh Roofing wherever you live it's going to show you how many searches are done per month if you type in let's say a concrete contractor in Fresno California is going to tell you how many times if you'll search that up so I'll just to show you right here uh I was recently reached out by a home remodel contractor looking to get a website set up so I was doing this myself doing some research so I typed in Home Remodeling they're in the San raone area of California so I just typed in these four words just to give me an idea what people are searching out there online and it tells you it tells you some basic stuff like the volume it's like 60 searches a month and like this is all tools these are just estimates but you again you got to think Common Sense wise logically people are going to look for a remodel contractor they're going to type these types of things into Google uh whether this tool tells you or not we know that for sure as human beings we know people sooner or later going to type that in but this just gives you some estimates I don't know how they come up with this figures but it gives you a rough idea of how many people are searching that particular search so Home Remodeling in San Ramone um they do home remodels they do bathroom kitchens Adu units so right away the first thing I thought of was if I'm going to structure their website I'm going to structure it their main their overall theme of the entire website should be uh Home Remodeling remodeling contractor in San Ramone so a matter of fact I have the website here I'm starting to work on right here I put experience Home Remodeling in San rone so there's Home Remodeling I put in all starting to write the content all that good stuff and it's all centrally themed under the home remodel keyword right there right and then you're can to have all their services and stuff like that so then I did some search too to see how often people search other things like kitchen remodel San Ramone it's 90 searches a month cost per click this also gives you the tool how much it costs per click on average for that particular search term online again these are just rough estimates but it's 15 15 bucks 16 bucks a click uh that's quite a bit right there and let's see bathroom remodel that's another one another 90 searches a month so what this what I'm going to do is build specific Pages for each one of these Search terms so hopefully with time those pages will start to show up here on the search results the another thing that this keywords everywhere does it gives you a bunch of metrics here like SEO difficulty from my understanding anything 50 and under is doable anything 50 and over is going to be tough which is going to require said a more elaborate website I'll do an actual more SEO getting backlink campaign going all that stuff and just building this whole thing building up the trust with Google and hopefully with time getting this uh your website to rank online I mean it doesn't mean that you can't do it it's just going to be more difficult to do it's going to be more competitive so here's that search for plumber in St George Utah 720 searches a month which like see how it makes sense like logically Common Sense there's going to be a hell of a lot more searches for a plumber in St George Utah than for example a home remodel contractor think about how many home remodels does a contractor really do you know just a few a month compared to a plumbers going out there every single day so naturally there's going to be a lot more search volume for a plumber in St George Utah I just thought up that City up top of my head because my sister is thinking about moving over there but I was taking a look and see what's out here keyword difficulty c-56 plumbers are usually more uh more brutally competitive out there when it comes to that that type of thing so now what I did is I you know changed the search term to St George plumbers now it's a thousand searches a month so you can see it's very very competitive I know how big that town is it's a pretty good sized town but you can see that that to do the SEO on that it's going to be pretty pretty damn difficult to do but another cool feature about this keywords everywhere is it tells you other keywords that people are typing in into the search so you can you know write some of these down and make sure you include it into your content of your website things like let's see St George near me Let's see plumbers residential that's a good one let's see top rated so you can type you know put in top rated St George plumbers let's see what else on here so you can see people look at Thompson so there's probably brand names out there in that town let's see if there's anything that just pops out Precision water softener repair St George there you go you could probably build a page specific for that if through your plumber in that area water softener you can see these smaller towns around there too so you can start building out Pages for some of these smaller towns probably a town surrounding St George plumbers Middleton St George maybe it's a little small area there plumbers in the St George area you can include that keyword so like I said it gives you an idea of what to write and another thing too is you go into the bottom here and Google itself is telling you what other people type in to the search bar so you can write some of these ones that make sense to you and and remember to place those into your content another tool you can use and I've used this a bunch of times 100% for free ahrefs.com free SEO tools just go to this website I'll put a link in the description so you can check it out and you can do is just go to your top competitor so let's say let's say you're a plumber in St George looking to build out your own website and get things going in your area so what you want to do is go to type in St George plumbers or St uh St George plumbers near me or whatever that might be and take take your top search result right here this one here copy this link and then pop it into here and look at their traffic keyword the website traffic so what this tool is going to tell us is what are people typing in how's this how is this website getting traffic and what's the number of traffic it's getting it's going to give you a limited amount of information but it's enough to get you going but plumers St George says 200 volume plumber St George 100 St George plumber St George plumber plumber and St George Utah so it tells you all these keywords so if I were to build a plumber website in St George Utah I would probably use this keyword here plumbers in St GE Plummer in St George Utah as my headline uh of my my H1 title tag here I put experienced plumber in St George Utah um and I put some blurb in here and then that's where I structure my website and I start to create some of the content about Plumbing you know especially if you're in that business you know more about it than anybody start writing the content for plumbing and plumbing related issues you could write stuff like uh we do water softener repair we you know tear out remove bathtubs uh whatever whatever it is that you do that you naturally do as a business just write it in there and it's going to naturally flow it's going to you know Google will understand what your website's going to be about if you're a plumber in St George Utah if you're a concrete contractor in Fresno California whatever it might be if you just do it write just do it like a write it for a human being this is why I always tell that it's this all this SEO stuff gets so damn complicated because people use so many damn tools they just trying to game the system at the end of the day you're building a website you're building a page for a human being right so if somebody lands in your website like this one's going to be a Home Remodeling website I'm I'm a customer and that lives in s s uh San Ramone California and I going to this website let's say the wife and I are thinking about remodeling our bath we thought about remodeling our kitchen you know because we just want to upgrade or whatever it might be and we ran into this website he's an experienced Home Remodeling contractor here um they're an I have a lot of these questions in my mind the wife and I are talking we have these questions these guys seem to be the solution to our problem um what's going to happen when we contact them you know what's how what's their philosophy you know with building and stuff and it's like oh look at that they do kitchen remodels they do bathroom remodels cool Renovations additions um outdoor living I haven't finished this up you like say a work in progress well what makes them different and and you know I'm just writing content as if I'm the remodeling contractor and just talking to the customer what they want to know things that the questions that they might have you know I'm going to walk them through the whole process what's going to happen when I reach out to them and things like that so I don't over complicate it I just write naturally so that the Google's algorithm understand this is a Home Remodeling contractor say in raone California so when somebody types that into Google this page will eventually start to show up start to show up on the search results it'll help push their Google business profile in that area where they're at and just make it nice and simple now naturally if it's more competitive as there's like eight other remodeling contractors 10 15 other remodeling contractors in that bay area there's going to be multiple websites there's going to be multiple Pages there's going to be a lot more stuff I have to do I'm going to have to build up more pages location based businesses pages maybe create a blog talking about some of the remodeling stuff that we that this business does start creating a really strong backlink profile to start building up the trust in the eyes of Google for this website in order to help it push and get it ranked for that specific keyword in that specific location and push that Map listing in that location as well um so there you have it like the keyword research stuff is really not all that difficult especially for a contractor or home service business it's not that like over complicated I guess you know if you you trim trees in Santa Barbara California you know how many pages how much content Could you actually create I mean you can create a lot of stuff but at the end of the day your main keyword is tree company tree services in Santa Barbara tree trimming tree removal stunt removal um now shrub removal you know landscape you know land clearing maybe things like that and you just go onto these you know these free tools you get the keywords everywhere and it's going going to show you the the volume of search for some of these Search terms I mean there you have it tree services Santa Barbara 140 searches a month this town's like 80,000 people that's tons of searches for that search term right there that's just for tree services not tree trimming tree removal that kind of thing and another way you can tell if it's competitive is if people are paying for ads I mean these companies right here are you know paying for the Google guarantee let's see if there's any ads here down at the bottom it might not be showing right now because the some of the ads are you know based geographically so if I'm in Santa Barbara the show the ads only show up to people in Santa Barbara but usually if there's ads it means this it's worth doing the SEO it's worth doing the the keyword research and you know really structuring your website with all the keywords needed in order to get that website to show up but again if you're going to do a website for like tree services you know just do naturally Common Sense stuff just talk about your business talk about the things that you do and naturally all the words that people are typing in are just is going to show up on your content anyways that's just how it is like I said they're just over complicating things and it shouldn't be that way so that's all I wanted to share with you guys how how I basically do my keyword research I don't over complicate things I try to make it nice and simple and at the end of the day you know this SEO stuff is just going to get more competitive and the way to outshine people is going to be eventually by building up a stronger trust with Google you know and doing that to outrank your your your competition as a matter of fact I've talked recently about about the competition how I've seen it grow over the years I created a video right here that talks about that so you guys could check that out um but that's all I wanted to share with you guys today how to do the keyword research how I do it myself and how I really make it nice and easy and that's all I got for you guys today until next time