what's going on everyone welcome my name is alex from rosie i'm the ceo of acquisition.com and in this video what i want to do is show you how i turned 1036 into 112 million dollars in revenue over 44 months using unique acquisition frameworks this is going to be the introduction to a long series of courses that i'm giving away for free and i'm doing that because i want to help everyone who's under 3 million a year just get there and so my transparent intention is to give you more value than you'd be getting from your quote high ticket courses and coaching programs and do it absolutely free and it's because kindly i don't need the money and because this is something that i'm really passionate about and so i built the studio about all the stuff just for this process for you so once i obviously had you know got started i was able to double down again and again using these acquisition frameworks i'm going to share with you i ended up spending 3.1 million and getting a total lifetime return of 36 to 1 on advertising so these are these are practices that i've done myself that i have i have lived firsthand and i know that they work and so i just want to be able to share those with you i would share these one-on-one and this is what i do with our portfolio companies but since i can only work with companies that you know that are doing a minimum of three to 10 million a year that work with us this is just for everyone else to be able to learn for free all right so i've built gym launch from zero to 2.4 million a month in 18 months uh prestige from zero to 1.7 million dollars that's an e-commerce brand allen is our software company from zero to 1.4 million and six months and that's per month each of those numbers so 2.4 million a month 1.7 million 1.4 and then uh 40 000 to 700 000 as one of our acquisitions to seven hundred thousand a month in a short ten months all right and that was brick and mortar so you can see this across different one was licensing one was physical products uh one was software and the other is brick and mortar chain in photography so very different types of businesses but the frameworks work all the same all right and so like i said earlier we take three to ten million dollar companies at minimum in that in that range obviously higher but at minimum in that range with the golden eggs in three to five years my my point for all of these videos is to give you the help you make your first dollar your first million your second million dollar what i do with companies is i help them make their last dollar they'll need to make and that's kind of my whole thing so if you're less than three million right now then this is all for you enjoy it free i have nothing to sell you so enjoy all right so the offer how to make offer so good people feel stupid saying no the reason i started with offers over anything else is that before we can get into traffic before we get into you know generating leads you know making sales all that stuff you have to literally initiate a transaction with a customer which is an offer which is what you're going to exchange in value with them to get them to pay right so to catch fish you need bait or an offer all right and so that is the starting point of a conversation to initiate a transaction what you literally give them in exchange for their money so right now if you have you know if your ads don't convert well or you're not getting new customers or your sales team or your sales person or it's you has trouble scaling or it takes too long to ramp up new reps or you're just not getting people to say yes many times the offer is the issue right and so the reason this is important is that the offers can be the number one driver of success in any campaign so what does it do right it will allow you to sell in a vacuum or a category of one and force customers make value based decisions instead of price-based decisions this is the key point of why an offer is so important all right when when people look when customers look at the marketplace when they're trying to solve a problem they're going to look at the different offers that exist right and if you can position your offer in such a way that they are not going to compare you um pri your price right because they can't because you've made your offer so unique right instead of doing you become a category of one and then you're no longer constrained by pricing whatsoever right and so by doing that you're able to sell in a way that's completely one-to-one so that you don't have to compete with anyone else and that will protect your margin it will give you a lot a host of competitive advantages that are enduring all right and so the goal of fixing your offer or improving your offer is to decommoditize what you sell now the end result of that is you'll have higher ctr so click through rates on your ads because your offer is better you'll have a higher amount of those people who would convert and say yes to working with you because the offer is better and they'll be able to say yes at higher prices and so you combine those things together you have a higher percentage of eyeballs who say yes i'm interested a higher percentage of those people that is already a greater number saying yes i want to buy and doing so at higher prices and so i'm going to show you a couple real world examples of what we've done here and so the translation for for normal languages more leads more sales at higher prices and higher profits okay so here's two two real life examples one is a b2c weight loss example this is a really classic one this was um this is what we did in our licensing company a few years ago but it really transformed the industry so the typical you know independent owner of a boot camp or any kind of independent facility you know they were charging 99 a month for for large group training and the problem with that is that it's highly commoditized right there's a ton of people who are offering the same thing for the same price and again this is the point here people are going to look around and say well you know this place is closer to me and maybe this one's you know ten dollars more and then they just basically look and say are these equivalent yes then i will take the cheaper one right and that's horrible and embarrassing and you don't want that to happen so what we did is we switched our offer to a free six week challenge and so the the components of that offer were fairly simple right instead of selling you know a membership package we would sell define end program which was in this case you know you'll lose 20 pounds in six weeks or um uh and if you don't lose it sorry if you do lose it you get all your money back right which is pretty cool and compelling right it's like betting on yourself and so people thought that was a really cool offer too and so people would pay 600 and then get a host of other things that you wouldn't normally be able to get at a boot camp or a large group training facility you'd have an accountability coach you'd have a nutrition coach you would have meal plans grocery lists food production instructions eating out guides all of the things that all of these extra pieces uh that would make it amazing and then on top of that there was a satisfaction guarantee that even if you didn't hit the goal if you didn't think you got 600 worth of value during that period of time they would give you the money back all right really compelling offer right and so as a result of that a lot of people wanted it and so because it was free more people clicked because the offer was so good more people bought and as a result of that instead of getting 99 on these people we got 600 plus and then there were multiple upsells on top of that and so this literally transformed what most people were doing to break even on their acquisition or lose money getting new customers to making 30 to one up front all right that doesn't even include the recurring or back end thirty to one that means if you put a thousand dollars in the market you mean thirty thousand dollars in that first 30 days that is the power of changing the offer all right the core services were the same and this is the key point here is that in your business we don't need to change what you're doing we need to change how you're presenting what you're doing and that's what this whole training is about all right so here's the second one this is a b2b agency example so on b2c as in business to consumer and b2b is business to business so you're selling uh you know business services so this is an agency example so if you you know a classic lead generation to small business owner you know if you're serving chiropractors you're serving uh you're serving plumbers you're serving roofers you're serving whatever right a classic example be like a 1500 a month retainer right that's that's a normal example but what we did is and that's very commoditized which is why it's very difficult for most people to make money doing that right and we switched that to pay me once then only pay me when someone shows up right so you pay me one time we get you set up and then from that point going forward the only one you ever pay me is if i get someone to show up at your business all right so let me show you the difference of what happened for and this is our customers all right this isn't this isn't um this isn't me doing this this was agencies we worked with all right they went from point five to one return on advertising in their first 30 days meaning they spent a thousand dollars to get 500 back they spent five thousand dollars got 2500 back but then they had the recurring so they didn't get up the next month right that's a normal business with normal returns the difficulty is it's very you know it's hard to scale that um profitable unless you have a lot of money right which many people don't and so once we made this transition to a paper performance model uh they went from point five to one to eleven to one return that means they put a thousand dollars in they got eleven thousand dollars back before they have the continuity that kicks in this is the power of changing the offer now you'll notice that these are different offers all together this one is a performance offer with an implied guarantee this one had this one had two guarantees and a conditional and an unconditional guarantee and it had a stack of bonuses with some urgency and i'm going to show you kind of how to put these pieces together all right so real quick because i like showing the math behind this stuff the first offer that i told you these were the numbers behind that offer you know they spent ten thousand dollars this is the data we collected 300 thousand impressions the response rate was point zero zero zero one three they were booking 40 appointments sure it was 75 percent you can see the math all the way down here and that's what resulted in point five to one now as soon as we made the change we got two and a half times the response rate all right that's key point number one two and a half times as many people who saw the ads with that offer responded all right now from there that obviously two and a half affects the results all that stuff was unchanged just two and a half x float flow through the second big point of improvement was on the closing percentage they closed 2.3 times more people all right than they were before on their typical model all right and here's what's crazy is that we actually quadrupled the price for these agencies all right so a lot of them were charging a thousand dollars or fifteen hundred dollars up front but they were able to charge four thousand dollars up front all right so they had two and a half is two and a half times the response rate two point three times the close rate and then four times the price and so what that resulted in was 22.4 times more cash collected up front all right so if they spent 10 000 they made 5000 the first time when they made this grand slam offer which is what we call an offer that takes all the components put together they made a hundred and twelve thousand off that same ten thousand dollars in ad spend all right and they went from point five to one to eleven point two to one and so the end result here is they got paid to get new customers and that is the point right if you can get paid to get new customers then marketing budgets disappear and it all becomes about scaling your operational you know bottlenecks it no longer becomes acquisition acquisition is no longer the bottleneck and ultimately what's interesting for me is that with the companies that i work with i'm almost never talking about acquisition because we fixed the acquisition problem so quickly that the remainder of our time is building up the operational scale and infrastructure of the business so you might think alex that's neat but how do i actually do that that is the purpose of uh all the courses and trainings i'm putting together for you all right so there's nine components that we've kind of identified there's a book that's coming out uh and probably if you're watching this it may already be out that that goes into all of these factories in more depth i think it's free or at cost it's probably you know between one and ten dollars wherever you buy it don't quote me maybe it's 20 or maybe i change my money made it a thousand but probably probably a dollar so number one is you want to have the right market all right so i call it the starving crowd so there's three components of that there's four factors and three main markets and then how to niche that i'm going to cover charging what it's worth someone talk about pricing the next part of the offer is gonna be the value equation so it's understanding how to create more value in in the actual thing that you're selling itself and it's really just repackaging the things you're already doing in new ways all right beyond that it's been creating the grand slam off for part one which is actually designing out their outcome figuring out the problems and figuring out the solutions that you're going to provide to those problems the second part is going to be the sales to fulfillment continuum which is ultimately you know you could i could work one-on-one with every single person but it'd be very difficult to fill so the question is how do we mix these parts so we can make it a scalable model a scalable offering that's still going to provide tons and tons of value to them all right next we'll have scarcity and urgency so this is basically how we how we decrease this decision-making period for the prospect to get them to buy faster there are ethical ways to do this that we've used over and over again that work very very well and i'll show you both of those because scarcity urgency are different oftentimes they're treated the same but they're not the same and i'll show you the delineations between those seven as i'll show you the bonuses so there's 11 bullet points that we do when we're considering bonuses and stacking offers and i'll show you how what we look into those things eight i'll show you the different types of guarantees i think i'll show you 13 different guarantee structures off of two main one which is conditional and unconditional guarantees and how to stack those guarantees together to virtually eliminate risk for your prospect and then finally the magic naming formula and the reason this is important is because one if you're in a local market or in a smaller market or niche you'll oftentimes need to change the naming around your core product or your or your promotions in a way that gets your avatars or your prospects to want to move towards you and know that what you have is for them right and so there's ways of naming things that will increase response rates there's ways of naming things that'll increase the value that they're going to perceive from your product and i'm going to break down each of those things for you okay so uh that that that concludes our our introduction to this entire section these are the nine components of the offer starving crowd charging what it's worth getting the value right understanding how you're gonna break down the problems understand how you're gonna fulfill those problems scarcity urgency bonuses guarantee and actually how to name it so really excited to get dive in with these this is some of the i'm just i'm just very excited so i hope you are too buckle up it's gonna be a fun ride and i'll see you in the next video