Lecture on Graphic Design Principles and Software

Jul 23, 2024

Graphic Design Principles and Software

Overview

  • Introduction to Graphic Design Concepts & Tools
  • Emphasis on practical skills using various software and design principles
  • Importance of understanding different file formats and their applications
  • Overview of key elements in graphic design: color, typography, layout, resolution

Key Design Software and Tools

Adobe Suite

  • Adobe Photoshop (PS): Image editing, photo retouching, interface design
  • Adobe Illustrator (AI): Vector graphics, logos, icons
  • Adobe InDesign (ID): Print design, layouts for brochures, magazines
  • Adobe After Effects (AE): Motion graphics, visual effects
  • Adobe Premiere Pro: Video editing

Other Tools

  • Grandix, id, ul, po: Tools for specific design tasks
  • Google Fonts: Consistent typography across web and print

Design Principles

Layouts and Grids

  • Use of grids to structure and align elements
  • Importance in both web and print design for consistency and readability

Color Theory

  • Understanding color modes: CMYK for print, RGB for screen
  • Role of hex codes and color profiles in digital design
  • Pantone: Standard color matching system

Typography

  • Choosing fonts for readability and design aesthetic
  • Importance of hierarchy in text (headings, subheadings, body text)
  • Use of Google Fonts for web consistency

Resolution and DPI

  • Higher DPI (300dpi) for print, lower DPI (72dpi) for web
  • Importance of resolution for clarity and quality in final outputs

Practical Design Tasks

Setting up Files

  • Choosing correct document settings for intended use (print vs. digital)
  • Importance of bleed, trim, and safe areas in print design
  • Properly naming and organizing files

Interface Design & Overlays

  • Designing user interfaces (UI) for applications and websites
  • Importance of user experience (UX) in design
  • Use of overlay techniques to preview designs over different backdrops

Exporting & File Formats

  • Key file formats: JPEG, PNG, GIF, PSD, AI, PDF
  • When to use each format: Raster vs. vector, static vs. animated
  • Export settings for web (compression, resolution) vs. print (color profiles, DPI)

Advanced Techniques

Motion Graphics (After Effects)

  • Basics of keyframing, layers, and animation principles
  • Introduction to plugins and effects for enhanced visuals

3D Design (Dimension, Cinema 4D)

  • Basics of 3D modeling, texturing, and rendering
  • Application of 3D elements in more complex compositions

Practical Examples & Case Studies

  • Real-world applications of discussed design principles and tools
  • Detailed walkthroughs of successful projects
  • Examination of common pitfalls and best practices in design

Summary

  • Recap of key software tools and their purposes in the design process
  • Reinforcement of the importance of design principles in creating effective graphical work
  • Encouragement to experiment with different tools and techniques to find your personal design style