Interview with Duncan Pollock from DR Gaming Technology

Introduction

• Interviewer: Jack from Gambling Insider
• Interviewee: Duncan Pollock from DR Gaming Technology (DRGT)
• Main topics: Web-based reporting, player engagement, ICE (International Casino Exhibition)

Web-based Reporting

• New for DRGT, not necessarily for everyone
• Goal: Making reporting easily accessible and lightweight
• Traditional methods involve server or cloud storage, requiring downloads
• Web-based reporting allows access via any web browser (e.g., Safari)
• Enhanced user interface: More user-friendly with pie charts and graphs
• Objectives:
  • Easy to find and use on a phone or computer
  • Visually appealing

Player Engagement and Retention

• Two types of players:
  • Casual players visiting occasionally (e.g., for concerts or vacations)
  • Regular local players visiting monthly, encouraged to visit more frequently
• Casino management system and reporting tools:
  • Enable statisticians, slots managers, and marketing teams to analyze player data
  • Help in segmenting customers and altering player behavior
• Key components of a good management system:
  • Accurate and relevant data reporting
  • Communication functionalities to target the right customers
  • Providing incentives at appropriate times to increase visit frequency

ICE (International Casino Exhibition)

• DRGT celebrated its 10th anniversary at ICE in 2020
• Reflection on ICE's evolution:
  • Missed two ICE events (2021-2022) due to external factors
  • Originally started in Earl's Court
  • Considered a premier gaming exhibition globally
  • Known for its quality, exhibitor effort, and visitor enthusiasm
• Future of ICE:
  • Moving from London to Barcelona in 2024
  • Positive outlook on the move: Potential for better weather and new opportunities

Conclusion

• Appreciation expressed by both interviewer and interviewee
• Recognition of ICE's significance in the gaming industry and anticipation for future events