Book on Creativity and Ideation Techniques

Importance of Creativity

Creativity is the initial stage of the innovation process.
Understanding how to produce high-quality ideas is crucial for successful innovation.
Quality of ideas partially determines the success of an innovation.

SPOC: Small Private Online Course.
- Derived from MOOC (Massive Open Online Course).
- Coined by Professor Armando Fox from UC Berkeley in 2013.
- A private version of courses usually offered in a university context.
Not to be confused with the Star Trek character "Spock."

Module 1: Creativity
- Overview of the history of creativity.
- Definitions of creativity.
Module 2: Understanding the Brain
- Explore how ideas are generated in the brain.
- Understand and address biases in idea generation.
Modules 3 & 4: Tools and Techniques for Creative Ideas
- Various tools and techniques to generate creative ideas.
- Focus on the most efficient tools leading to creativity.
Module 5: Not Invented Here (NIH)
- Generating ideas by combining pre-existing products and services.
- Techniques for combining unrelated ideas for novel outcomes.
Module 6: Collaborative Creativity
- Creativity at the group level, not just individual.
- Strategies for fostering group creativity.
Modules 7 & 8: Management of Creativity
- Managing teams and organizations to foster creativity and innovation.
- Tools and techniques to develop a culture of creativity.