Lecture Notes: Building Multiple Businesses from Digital Products

Introduction

• The speaker has developed five businesses over three years.
• Originated from a simple $3 digital product on Etsy.
• Currently earning $65,000 to $75,000 monthly across all businesses.

Background: Transition from Physical to Digital

• Originally created glitter resin tumblers.
  • Time-consuming and costly.
  • Took 1-2 weeks to create one.
• Transitioned to sublimation tumblers.
  • Quicker to produce (5 min).
  • Scalable business model.

Shift to Digital Products

• Health considerations during pregnancy led to a pivot from physical to digital products.
• Focused on creating digital designs for sublimation tumblers.
  • Marketed primarily through TikTok.

Business Development Timeline

1. Bailey Designed Co.

• Initial success with digital files for tumblers.
• Peaked at $45,000/month, now over $10,000/month.
• Reduced effort as other businesses grew.

2. Bailey Tumblr Designs

• Own website with membership subscription model.
• Provides access to digital designs.
• Generates $15,000 to $20,000/month.

3. Digitally Purpose

• A "course-munity" offering shop audits, Q&A, and training.
• Not entirely passive but fulfilling.
• Brings in $20,000 to $25,000/month.

4. Unpredictable Passive Income

• Income sources include AdSense, affiliate marketing, and brand sponsorships.
• Generates $15,000 to $20,000/month.

5. Physical Products Brand

• Combines digital and physical products.
• Challenges with Etsy led to shift towards Shopify.
• Exploring TikTok shop possibilities.
• Aims for $40,000/month in revenue.

Marketing and Sales Strategies

• Utilizes TikTok for marketing.
• Plans to leverage TikTok Shop's affiliate system.

Challenges and Considerations

• New Etsy shop issues (order suppression, fund holding).
• Decision to prioritize Shopify for better control and profit margins.

Conclusion

• Aim to reach $100,000/month across all businesses by June.
• Importance of building sequentially over time.
• Encourages viewers to follow along for updates and insights into business growth.