Interview with Bjorn Krentz, CEO of Yggdrasil

Introduction

• Host: Tim Pool, Editor of Gambling Insider
• Guest: Bjorn Krentz, CEO of Yggdrasil
• Event: Reflection on milestones and future plans

Yggdrasil's Decade Journey

• Started: First bet in September 2013
• Current Stats:
  • 150+ customers with direct integration
  • 200+ games live
  • Presence in ~25 regulated markets, including the US
  • Emphasis on innovation and technology to scale
• Reflection: Proud of the team, sees the journey as a start of new initiatives

Innovation in iGaming

• Challenges:
  • Competitive environment (~300-400 games launched monthly)
  • Importance of continuous innovation
• Approach:
  • Innovation embedded at the highest strategic level
  • 360-degree ecosystem evaluation
  • Use of BI, partnerships, player forums, and streamer feedback for insights
  • Maintaining relevance and quality in products

Plans for 2023

• Core Games:
  • 22 core games planned (12 in 2022)
• Masters Program:
  • Focus on GEMS (Game Engagement Mechanics)
    • Examples: Gigablocks, Multimax, DoubleMax
• New Markets:
  • Focus on emerging markets like LATAM (already live in Colombia, Mexico; new license in Buenos Aires)
  • US market expansion with higher ambitions

LATAM Market Insights

• Potential Growth:
  • Increased middle class, internet, and mobile penetration seen as key factors
  • Importance of early market establishment

Importance of ICE London

• Networking:
  • Opportunity to meet partners, stakeholders, and customers under one roof
  • Effective agenda management and feedback gathering
• Strategic Presentation:
  • Showcasing latest products and technologies
  • Business intelligence gathering, understanding competitors' approaches

CEO Priorities

• Focus Areas:
  • Ensuring alignment with company strategy and scorecard
  • Building organizational readiness
  • Continuous improvement and readiness for future challenges
• Teamwork:
  • Reliance on a talented and well-oiled team for strategic decisions