Lecture Notes: Affiliate and Supplier Partnerships in the Gaming Industry

Introduction

• Speaker: Tim from Gaming Insider
• Guest: Alexandra from Slots Judge
• Topic: Affiliate and supplier partnerships in the gaming industry

About Slots Judge

• Alexandra's Role: Editor-in-Chief
  • Responsibilities: Product development, PR, social media, supervision, content supervision
• What Slots Judge Offers:
  • Interactive slot review portal
  • In-depth slot reviews
  • User engagement features (comments, rate slots, upload winnings screenshots)
  • SJ Club: Exchange points for activity on the website for real prizes

Unique Partnerships

• Traditional Partnership: Affiliate and operator
• Unique Aspect of Slots Judge:
  • Players can discuss slots and earn points
  • Recent partnership announcement with Endorphina

Partnership with Endorphina

• Nature of Partnership:
  • Partnership has been ongoing for over a year
  • Originally started as a friendship
  • Endorphina team is open-minded and embraces different marketing practices
• Recent Developments:
  • Joint content creation: Article on artificial intelligence
  • AI-designed slot: Joker RA

Benefits of Partnering with Suppliers

• Access to Information:
  • Early access to demos, high-quality marketing materials (pictures, symbols, backgrounds)
  • Enables better promotion of games
• Collaboration on Content:
  • Interviews with game providers
  • Example: Recent interview with Onlyplay

Challenges in Supplier Partnerships

• Revenue Sharing:
  • No standard method for revenue sharing
  • Deals are often hybrid or creatively structured
• Expectations and Procedures:
  • Lack of clear expectations between affiliates and suppliers
  • Some established suppliers are less open to discussions
  • Newer providers are generally more digitally oriented and open-minded

Future Trends

• Increasing Trend:
  • Snowball effect: More affiliates and suppliers are engaging in partnerships
  • Growing trend for creative collaborations (giveaways, tournaments)
• Motivations:
  • Fear of missing out (FOMO)
  • Building community hype around games

Conclusion

• The industry is likely to see more affiliate-supplier partnerships in the future
• Final thoughts from Alexandra: Expect more creativity and engagement in these partnerships moving forward

Farewell

• Tim thanks Alexandra for her insights
• Encouragement to keep an eye out for more partnerships from Slots Judge