Transcript for:
Affiliate and Supplier Partnerships in the Gaming Industry

foreign [Music] ERS Tim here from gaming Insider I'm with Alexandra from slots judge Alexandra nice to meet you and thanks for joining us thank you for having me yeah it's my pleasure um we're going to talk about uh what I think is a very interesting topic and probably you agree seeing as you deal with it day to day we're going to talk about kind of affiliate and supplier Partnerships which is a bit of an interesting Trend recently in the industry um we're going to you know talk all about it but to start off with uh maybe could you tell us a little bit about about what you do and Slots judge as a brand well um I'm the editor-in-chief insult judge but actually I'm doing quite a bit of things including product development PR I supervise social media supervised content uh so it's really hard to tell what I'm not doing as a judge and we are an interactive slot review portal we provide in-depth lots of use but we can also provide the possibility to comment and express your own opinion on our website to read the slots yourself and also upload the screenshots of winnings we did have an SJ Club it's a cool feature where you can exchange the points for activity on our website to real prices yeah that's that's really interesting and it kind of it's what I was saying before the the traditional uh partnership is between the affiliator of the affiliate and the operator you know that's the kind of classic partnership but it's it's quite unique what you guys are doing that players can you know talk about the slots themselves and that the points is definitely something you kind of notice straight away when you go onto the website um on that basis you recently had a partnership with indorphena yeah a classic A supplier there can you tell us a little bit more about that uh partnership and kind of how it works well actually uh the partnership we have is not that reason we just recently announced it okay we've been having this relationship for over a year now and uh it started kinda as friendship uh because and Athena has really cool team and very open-minded towards different marketing practices and uh before this uh announcement we just had sort of views um reviewed their products but now we're starting to double into creating content together so me and kiril created this uh really long piece about artificial intelligence it followed after andophino launched uh their newest slot I believe it's not their newest but at the time it was the newest called Joker ra which was designed completely by AI artificial intelligence is a very hot topic now and we decided to um do in-depth analog analysis together with them this is a trend we're seeing a little bit more of because in the past I've seen kind of um you know Net10 has partnered with certain Affiliates and I guess the the benefit for suppliers is Affiliates will promote as you say their slots their products but for for you guys for the affiliate what are the kind of benefits of partnering with the supplier and what are the kind of things you get that you might not necessarily get from you know partnering with an operator well first and foremost we get information we have access to Demos in advance we have access to high quality marketing materials such as pictures the symbols the backgrounds which help tremendously in promoting the games and of course with the written contents together with suppliers we've been doing interviews with the game providers for over a year now with different ones so we just recently had an interview with only play it was just this week and this is what we plan to do even more and more as we are slot review we take slots really really seriously and we want to have an inside information the details which you cannot get just visiting the website right and we uh of course once you have information in advance so we can be the first to tell our audience about an upcoming game [Music] this is more of a technical question how does it break down in terms of Revenue share does that get it so for example if if you've partnered with the supplier and you know the game goes on to an operator maybe that you're also partnered with you know do you how does that work well um the three-sided Partnerships are quite rare we did some uh new species with bad softs together and we did mention the casinos uh where their tournament will go live uh but this is um a challenge for us as well an upcoming challenge but um in terms of affiliate supplier uh Revenue it's a bit difficult to be honest because there's no classic traditional way to do it right so every affiliate decide for themselves sure so it's quite new if they want to charge at all or maybe it's some kind of hybrid deal right there isn't a correct way to do it everybody does it uh as creatively as he or she wants yeah no interesting and as you say it makes sense because if there's if there's no traditional set way of doing it necessarily yeah that that would that would make sense as an approach you mentioned kind of that that's one potential challenge maybe the three-way partnership um my next question was that's a good segue because my next question was going to be what you know what are the downsides the difficulties of of partnering with the supplier because I suppose if you partner with an operator you know the it's quite straightforward in terms of what you're getting in terms of you're sending traffic and you know the ref share or the CPA what are the kind of challenges and maybe what's missing um you know that you might get with it with a more straightforward operator partnership well it's I believe it's a challenge for both ways because uh since we don't we don't know what to expect from the supplier right when we partner with them they don't exactly know what to expect from us as well because there's no Direct transactional Value right it's just pure marketing it can be uh some parts of it right but uh in the grand scheme of things you uh cannot really expect what you will uh what you will achieve if you do an interview with us right or if you send your game uh to our email subscribers um uh the challenges could be also that uh some suppliers surprisingly are not willing to talk to us especially uh the ones which are many many years in the business started as a land-based supplier and just recently got into eye gaming into online slots Niche they don't have the procedures in the company how they want to approach this it's easier with the new game providers who just launched who has been purely digital from this thoughts who have opened Minds in regards to marketing and new marketing techniques um it's a bit harder with the older ones yeah just what I've noticed uh of course every affiliate can get very different uh results in a very different perspective on this this is just my my experience dealing with game providers yeah no that makes sense and as you say maybe maybe the younger and newer companies are just more more open to a newer way of working um is this uh so I mean for example the partnership you had with endorphena you say you mentioned it's kind of been going for a year or so are we going to see more do you think uh Partnerships between Affiliates and suppliers uh is this a trend that's going to grow yes I think it's snowballing right now and everybody's doing this um everybody's doing interviews I've seen quite a few giveaways and tournaments on the update website so I believe it will be uh even more and more present and will get more and more creative yeah and so you you say everyone's doing it um why are we seeing more of these kind of Partnerships now and you know seeing as you've talked about the the benefits um why weren't the industry kind of doing this the whole time anyway well maybe um maybe they Secret terms of getting access to marketing materials and demos this is just speculation yeah sure I think uh the fear of missing out plays a role in that and you see that um on some competitive website there's a hype going on around a certain game or a certain giveaway and everybody wants a piece of the community which grows around the games yeah no absolutely that makes a lot of sense and and I think everything we've discussed so far yeah it's definitely an interesting concept and a growing one and like you say I think um yeah I think you're right we're probably going to see a lot more of it in the in the sort of months and years to come yeah yeah um but yeah Alexandra thanks very much for your time and for your answers um yeah I really enjoyed that discussion and um best of luck with everything at slots judge uh like I said let's we can the the viewers and ourselves we can keep our eyes peeled for many more kind of Partnerships like this thank you for having me thank you very much bye foreign [Music]