Lecture Notes: Marketing and Book Writing

Introduction

• Viral videos are often referred to as PhD in marketing, but marketing is more than just going viral.
• The author wants to find a partner like Jungkook, emphasizing the importance of personal branding.
• Creative presentations are more memorable than using PowerPoint.

About the Book "Filosofi Teras"

• This book is popular and has been one of the top 10 bestsellers at Gramedia since 2019.
• The author is a marketing practitioner with 25 years of experience in a renowned agency.
• The author will release a new book titled "Learning Marketing, Learning Life," which ties marketing to everyday life.

Author Interview

• The author has become a full-time writer after leaving a previous job in marketing.
• The 25-year experience in marketing began with an unrelated college major and moved into marketing research.
• There is a misunderstanding between marketing and marketing communication (marcom).

Experience in Marketing

• The author enjoys the diversity of projects in advertising.
• Marketing is not just about promotion, but also involves research and consumer behavior.
• The author strives to create engaging and creative presentations.

Creativity in Presentation

• The author emphasizes the importance of team creativity in presenting ideas.
• Example of a unique presentation: wearing a Power Ranger costume and bringing food during the presentation.
• An analog approach to presentations is more impactful than solely relying on technology.

The Relationship Between Marketing and Life

• The connection between marketing and everyday life, including finding a partner.
• Using the 4P concept (Product, Price, Promotion, Place) in personal life.

Example Application of 4P in Life

1. Product: Know yourself before looking for a partner.
2. Price: Determine your self-worth.
3. Promotion: Market yourself to attract a partner.
4. Place: Choose the right social environment to find a partner.

Latest Book: "Learning Marketing, Learning Life"

• The book combines marketing concepts with self-development.
• Presents marketing theories and their application in everyday life.
• Composed of two parts: marketing concepts and practical life application.

Recommendations for Marketers

• The importance of strategy before tactics in marketing.
• Don't get caught up in viral tactics, focus on developing a strong strategy.
• Know your audience and product well, don't rely solely on viral content.

Conclusion

• The book "Learning Marketing, Learning Life" will be released on June 26.
• This book is suitable for students, learners, and marketing professionals who want to refresh their knowledge.