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hi Matt here before we start our latest episode we wanted to let you know that we now have a think fast talk smart the newsletter we'll provide bonus content additional materials like articles and videos previews of future topics and behind the scenes information please sign up at stanford.io TF TS newsletter again stanford.io slash tfts newsletter also join us on Instagram we started a new account think fast talk smart follow us there just like you follow us on LinkedIn when we think about the words we use we tend to focus on making sure we communicate our meaning but in fact communicating information about our relationship our connection might be even more important I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business welcome to think fast talk smart the podcast today I look forward to speaking with Valerie Friedland Valerie is a professor of sociolinguistics at the University of Nevada in Reno she is an expert on the relationship between language and society and recently released her new book entitled like literally dude arguing for the good and bad English welcome Valerie I am super excited to dive into our conversation today well thanks Matt I'm really excited to talk with you great and I love that I just get to say dude like I used to say growing up in Northern California near Santa Cruz I'd like to get started with a high level question what is the purpose of language and how does it relate to and reveal Who We Are the purpose of language is really twofold it's about communication of information so I have a message and I want you to have the same message in your head and that requires that I somehow get it to you and the best way to do that is speech but the second is social we don't just talk to transmit information and so it's not just the message in my head strictly into your head it's also my feelings about the message in my head my feelings about our relationship and my sense of how welcome this information might be to you so all these different factors enter into communication so language is about how we encode both the linguistic message and that social message it really has two elements the information and the connection as well and we have to be mindful of that for sure I have like lots of detailed questions to ask so let's get into them can you talk about the power of the word like and the power of the word so so I see these creeping in everywhere absolutely and I think a lot of them are thought of as crutch words or words that are not necessary but really they're not at all the verbal riffraff that people assign to them they are really valuable and they both have Arisen to serve a need and everything that we use in language comes in because it has a function that maybe some people don't value or they have a different way of meeting that need but then the speakers that bring in those Innovations clearly are finding a need for it and like is a perfect example of that like has a bunch of different purposes and historically has been in the language a long time so we find verb like obviously it was more like Lis at the time but that comes in around the 12th century into English and gradually over time by the time we hit the 15th and 16th century all of a sudden light could be a preposition and light could be a conjunction that doesn't mean we always like the new forms of those speech features and even conjunction like is still thought of as being incorrect In grammar books so if you look at contemporary grammar Books A lot of times they'll tell you do not use like as a conjunction it's just sort of an example of how these forms shift over time we often don't like them when they're doing it but the newest forms of like are ones that are not directly related to the literal meaning of a sentence and I think that's why people have a lot of problems with them but they have a lot of power and purpose so you can use like as an approximator so it tells you I'm estimating Something I'm Giving imprecise information on purpose and that's when we use it instead of about so if I say he's like 12 years old I could have said he's about 12 years old it's a one-to-one shift no one is more meaningless than the other but simply younger speakers prefer to do it with like older speakers prefer about so it's really just a generational divide in that case we also find it as a sentence particle and that's where we just sort of put it in for some sort of relational information that it's giving a listener so it's telling a listener what I'm about to say is connected in some way to what I just said and that's usually when you say it sentence initially so you might say I don't think I'm going to go to that party like I'm too tired and that's where I'm saying I'm going to give you an example or a reason that's subjective that gives you more information on what I just said so it's connecting the two phrases and the final use is something we call quotative verb which is be like so that's when you're using it instead of the verb to say to give off the sense that it's not verbatim the verb to say really implies this verbatimeness to it it's not really what I'm thinking while this is happening it's more what I was saying while this is happening but if I want to convey to you that I was thinking something when an event in the story was happening the verb to say doesn't allow that kind of subjectivity but say I am like I was like that allows that extra piece of information that this is my subjective interpretation of events this is my thought process and it doesn't mislead someone into thinking it was a Verbatim quote so that's it's power it does these extra things that we don't have without that feature in terms of so there are a couple differences and some several of them are new in our speech one is the sentence initial so is that the one that you were thinking about yes or or as a transition yeah it's the same thing everybody's so okay yeah like so I wonder what you're doing today a lot I've heard that about that one a lot I get a lot of emails saying I hate the so that comes out at the beginning of the sentence and it's so funny that people are not there I use this so it's very their show is everywhere it's very funny that people dislike that one because there are so many different features we use to connect sentences so if I say something like therefore thus Hereafter no one says those are crappy and don't use them I might not have friends to go drink at the bar because those sound a little bit weirdly formal but they are connectors and so is doing the same kind of work for some reason people are particularly opposed to so I think it's because it's become pretty prevalent but the so there functions as something called backstory so so what it does is it tells somebody oh I just said something or you just said something and now I need to connect what I'm going to say to what you said but I can't jump directly in because there's a whole back story you need to know before I get to telling you what you just asked me and I think people don't like it because sometimes it seems like you're going off topic because it's introducing this backstory but a lot of times it's because the speaker feels like that backstory is important to progressing in in the conversation so it has a power and a purpose because it's introducing supplemental material that otherwise would feel odd without some sort of indicator by a speaker of what its purpose is and that's how we all interpret that so it is amazing to me how much work these very tiny words do for us and I appreciate you articulating just the way these words work I mean they're almost like Swiss Army knives that can help us in so many different situations you brought up a point that I didn't realize was a pet peeve until I heard you speaking at the beginning of phrases before people have even said anything they'll say I mean and you know and they haven't said anything so I don't know what's up with that a lot of times people say them when you're in conversation and so I mean is usually an indicator that you're going to refine or provide some sort of additional information on something or clarify something that was previously said and it's often something that was either said several turns ago that you said or it's something that someone asks about or someone makes a comment about that you want to refine their understanding in terms of interpreting what you were saying so if someone will say I mean I didn't really think that but I guess now that you say it it's true where it's sort of saying okay yes I'm stepping back to further explicate how what I'm saying relates to what you're saying you know is interesting because it invites audience inference that is the idea of you know so when I say well I was doing this you know and then this happened what it's doing is it's involving the listener in a sort of collective storytelling or Collective conversation building and that is why I say you know it's because I want to involve The Listener in some way in this collaborative process but because it's inviting listener inference sometimes listeners don't interpret it positively because they feel like you're asking them to do work it's asking The Listener to refine their thinking or to do extra work in thinking when it's not their turn and I think part of the reason that people dislike you know is because they don't want to feel involved at that level in someone else's turn so it's a mismatch I think between my attempts to involve you as a listener in our conversation collaboratively and your attempt to be sort of just a static listener and not have to get involved all the time it's definitely age driven I find that discourse markers are tend to be used more by young women as some Studies have supported that and older men in particular find them disfavorable which can then hurt women in these professional contexts because that's underlyingly an evaluation that no one might be aware they're making but they may feel like a woman's being less certain or less sure or less authoritative because she's inviting inferences from the audience and we found though when we look at studies of who uses these it tends to be people that on psychological tests prove to be more conscientious so it seems to be women because historically they've been forced to be more the organizers the conscientious ones the ones that manage conversation and that makes them more useful to them you've really opened up my mind to these phrases that had been bothersome to me and it strikes me that you know and I mean are really helping one of the two functions of language which is the social emotional aspect of it and and that research you shared is fascinating and it certainly highlights the point that the words we use and the way we use those words impact how people see us and what they think about us and part of the reason why I think what you study is so important for everybody to really take time to understand is judgments are being made about how you are are using language it's not just are you communicating your information well one of the purposes of language but the impact of that in terms of the socio-emotional relationship is really playing out in my world as somebody who focuses on spoken communication filler words Loom large the US and the ums they can be very distracting especially when repeated too often many people are given the advice to get rid of these I'm wondering what is the purpose of them because they're ubiquitous and do they help us in some way and to your point you just made are there differences in terms of gender age expertise when it comes to filler words yes that's a big question so I'm going to unpack it in a bunch of different little little levels let's first tackle the idea of filled pauses which is what language referred to as Amina which are slightly different than filler words more generally from a cognitive standpoint and also from a function standpoint so things like you know and like don't actually pattern in the same way as uh and um so we when we things don't pattern the same way we kind of separate them so Phil pauses are things that seem to Signal cognitive processing load so they occur mainly before we're doing really hard cognitive retrieval so that means they're going to be more likely before difficult words more abstract words less common or familiar words as well as more hierarchical intensive syntactic structures what I mean by that is for example at the very beginning of a sentence they're going to occur more often as we find in research because my brain has to build the entire structure of the sentence before I get started and so the um or the uh are signaling okay I'm really working hard here so I think it's interesting we hate them so much when actually they're signaling someone's doing really hard work in that conversation and people that choose very familiar words don't um as often because they're not doing such cognitive retrieval now that doesn't mean they're doing dumb things it simply means when I do these them I'm really working hard at coming up with things are less familiar for me the other thing is they have a communicative part and so when I am or uh not only does it signal I'm doing some hepty cognitive retrieval but it also signals to a listener that I need a break I need a pause and I'm not done with my turn yet because we find that when people are either giving lectures or telling stories or talking to computers all these contacts where we're not expecting to be interrupted they um and uh less often which tells us there's something intentional and communicative about using those and since we do it when we're in conversation more often what that signals is I'm telling you back off buddy this is my turn and I just need a sec and they're really fascinating thing is when we study what happens after the Amer the uh we find that ah is preceding shorter delays than um which suggests that I'm actually intentional in telling you as a listener this is going to be just a second and I'm coming right back or um means I'm doing more cognitive work and it's going to take me a little bit longer so we really seem to Signal very specific information by our choice of whether we uh or um and because they signal cognitive processing load which generally occurs with new or harder information listeners seem to become more attentive when we use an uh or an um before words and when we set them up in eye tracking experiments or with Erp type brain scan measurements what we find is it increases their speed at word recognition and this one is the one that makes me really impressed it also seems to help them remember those words that were preceded by uh or um better than when they weren't preceded by those in the tests that we get them later on so the funny thing to me is how much we despise I'm in a how much we tell people to get rid of them when really there's nothing from a linguistic standpoint that's not beneficial however from a social standpoint clearly they're not well loved and that means people might perceive you badly when you use them but I think what we can do in terms of training ourselves if we're worried about our arms and us is use the information that Linguistics can give us to look at how we can be more effective speakers from a social standpoint by taking what we know linguistically and applying it to our own practice so to do that we need to make things more familiar make things less difficult and make things less abstract because we know that the more we do that the better we will be in terms of lowering our rate of amino so the more I practice and the more I'm prepared and familiar with my material the less likely I am in those contexts to use Amina because the whole point is I won't need to be doing as much cognitive activation and so there are ways that we can use this linguistic knowledge to help us with our social knowledge as well there are so many things that Amina seem to do to really help us I learned so much from you in that answer the fact that it signals cognitive processing which means we're doing good work on behalf of our audience and yet the fact that as audiences we might see the Amina in a very different light the person's nervous isn't prepared Etc is fascinating I'd love for you to talk to me about how we end our sentences in terms of vocal quality some of us go up at the end of our sentences to make them sound like questions even though they're not and others of us can get really quiet or even what's known as this vocal fry where you get really Gravelly at the end of sentences does this serve a purpose at all and is it Troublesome in terms of language and language use I think it's only Troublesome to those that really dislike it and to the people that are affected by those who dislike it uh up talk and vocal fry are both things that have been strongly associated with women's voices in Contemporary American culture and this can be really problematic for women because women tend to be innovators they generally lead in language change and women's voices also historically are not welcomed in many public forums so when you take voices that are inherently biased against anyway and then you make them innovators and you do noticeable things like invent new forms and fashions in speech it doesn't usually go well for you and that seems to be what's happening with both up talk and vocal fry both of those are ways to Signal social meaning and usually they signal something about either you want to make sure people know you're going to continue your turn so up talk in the way that you're talking about where it's not actually a rising International question but but it's rising intonation on a statement that has been used primarily to signal continuation of a speech stream and so women might be using this more often because often they are talked over so if we look at research particularly in public domains like professional or educational settings even though there's a strong belief women talk more in those settings they generally do not and in fact often don't speak up because they're not treated very well when they do they don't feel like their voices are welcome and so it has made them maybe be a little more clear that they're not done with their speaking term because in those contexts we do find women that tend to get interrupted more often there was a really interesting study of Supreme Court Justices were they found in oral arguments female Supreme Court Justices get interrupted at a much higher rate than male Supreme Court Justices both by men and women it wasn't just men doing it it was both groups just seemed to interrupt women more so one solution is to rise your intonational pattern to make sure people are not misreading your turn is being done so that's a really effective strategy it's not Troublesome in the way that it's actually a very ingenious way to try to get the turn but it's Troublesome in that people tend to really strongly associate this upward intonation pattern with question formation and because even though they know you're not doing a question because they're very strongly tied to these Norms of what they think speech should be used for and international patterns being one way and not another they often call attention to it the other one you talked about was vocal fry which is sort of the opposite pattern where you drop in Pitch that seems to signal I'm getting to the end of my Senate so that's a totally different cue so instead of signaling continuation it's signaling I'm done with my thought and it does also seem to be something prevalent in women's speech in the United States but interestingly if you look at the studies on vocal fry historically it tends to be more of a male feature and it was considered a hyper masculine feature when studied in Britain in the 1980s and 1990s and in fact even in smartphone data that was called and studied in 2021 to look at the distribution of vocal fry and British speech again it was strongly a male tendency not a female tendency but what it has really prompted its use here is again the need for women to adjust their voice to be taken seriously and we find a correlation with vocal fry and ratings of professionalism urbanity and sort of intimacy and relaxed tone and that seems to be what's driving young women to use it these days in America in speech to get that sort of professional boost and that competence and Leadership boost that is associated with low pitch and men's voices again both of these are signaling social cues to help people understand how to relate you've certainly underscored the power and Status transfer of information that comes through the language we use the words we use but also the way in which we say it I'd like to switch gears here and get to two questions that are rather personal in nature several years ago in my strategic communication class at the business school I asked if emojis were appropriate in business communication and again several years ago I'd say the results were about 50 50 from my students and just recently knowing I was going to be speaking with you I asked exactly the same question and the result was dramatically different uh virtually everybody said that emojis are appropriate in business communication as a linguist what do you think of emojis are they appropriate in in our community education are they serving a purpose and function that words aren't doing for us I think they absolutely are there have been some studies in the early 2000s on texting speech or computer mediated communication and they looked at things like emojis and they found that they were actually quite rare at that time they were only about four percent of our Communications in that Forum but I think you're right that in the last 15 years or so it has grown exponentially how much we use those kinds of meta messaging in our texts and our emails and I think that's because there has been such an explosion especially with the pandemic that even before that with our our forms of communication in the workplace we have gone from communicating over the phone and face to face to communicating primarily over email and text I have two teenagers and I don't think they even know how to use a phone I'm not kidding my younger son yelled at me for calling him on the phone I'm like that's what it's for he's like no no no this is a texting device exactly so it has shifted so dramatically how much we use these different kinds of techniques of getting in touch but what the problem is when you're not face to face is the communication of all these social messages that we give when we talk on the phone or we talk face to face are not available to us and things can be misconstrued so if you say what are you doing well when we're in person I might say what are you doing well and that's clear from my intonation that you're doing something wrong but if I say hey what you doing that's clear from my tone a voice that I'm just like what's going on let's hang out so very very different things for the exact same words but when you're on a text or an email that kind of social messaging isn't available to you but what is are these other new forms of transmitting these emotional and social messages and emojis are huge in that and they're more effective in many ways than some of the things like exclamation points in all caps because there's so many different forms of them that you can convey all sorts of emotions so irony laughter love all of those things are available and accessible now I I don't think I would suggest sending your boss a heart emoji is maybe the right choice but certainly I think if you say something and you want it to be taken tongue-in-cheek or as sort of I don't want to be confrontational here I'm trying to just convey information like I need that report by five I'm not yelling at you I'm just requesting and there's no way to indicate that unless you use additional information so I might yell at you by writing all caps but if I'm just conveying that I need that report by five and hey we're cool a smiley face can do a lot of that kind of work for us so I absolutely think it's fine but I also think this is a case where you need to know your audience and if you know that you have a you know curmudgeon as a boss that probably has never used an emoji in his life that wouldn't be the best choice to use one with him you just need to be very careful in your wording not to come across as to direct or as somewhat rude which I think email often can be a forum where that can happen easily I predict that if you and I were to have this this conversation five ten years from now that sending your boss a heart emoji might be acceptable it is changing so quickly and so fast that evolution is going to happen I'm convinced I do agree that the subtle cues that you can put in through emojis are really helpful and can help reduce friction and misunderstanding now this question is incredibly personal as a linguist I'd love to get your take on the very ungrammatical name of this podcast think fast talk smart do we get a failing grade in a from a linguist oh no you definitely get an A plus well first of all it's really not ungrammatical so if we were outside in Tahoe and 20 feet of snow and I threw a snowball at you and I said think fast it would be completely appropriate so it's not really ungrammatical if you situationally place it but what I love is how you're using one of the first lessons of marketing and branding which is make yourself memorable and if we are all saying the same thing then saying something different makes it stand out and so it's a very effective way to make a name or a title be different uh Stand Out have more marketing and branding value because it's more memorable when it's not just the same old same old and by doing something slightly atypical you are making people notice it more so I I love the name well thank you for that so Valerie before we end I would love to ask you the same three questions that I ask everybody and I'm going to be very curious about the words you choose because I know words are so important to you if you were to capture the best communication advice you ever received as a five to seven word presentation slide title what would it be sometimes listening is more important than speaking okay that was some great advice I got when I first became an academic I joined my department as a tenure track professor and as anybody who's in a university knows tenure is one of those things where everybody who votes on you or is your colleague so you have to be very diplomatic and very careful and I asked a mentor I had what her advice was for how I should approach conversations with my colleagues participation in departmental meetings and that was some really good advice she said listening is sometimes more important than speaking because a lot of people want to hear themselves talk but very few people want to answer the questions they're asked and if you take the time to listen to what people need from you you'll be a much more effective speaker and a much more effective teacher and I think that really has paid off over the years in in my classes and in my interactions with people well your advice there and the advice you were given is really important listening is I think the most important part of communication in clear really somebody who does what you do you've demonstrated throughout our conversation that you listen very astutely not just for the meaning but for the the use of words and how it plays out question number two who is a communicator that you admire and why now this is a tough one because I'm torn between ones that I you know historically have had a lot of respect for and ones that I think are great communicators in the modern era in ways that people would not expect so am I allowed to I'll give you two I'm very curious now you've teased me okay so I think if I was just going to say who's a great orator and who I feel has a wonderful Cadence and an emotional resonance in the way he talks that has been appealing to many many people I'd say Martin Luther King of course you cannot Listen to I have a dream without feeling like you have a dream and there is this dream it so it captures you it's the Cadence it's such a clear message I don't think many people would argue that he was a great communicator but I think young women in the modern era in terms of their ability to be great communicators and really resonate with an audience which may not be the audience people want them to resonate with but the audience that they intend to resonate with and who they reach the most I would say Taylor Swift is actually a great communicator I I think a lot of people don't give her credit for that she has an incredible influence on young people and young women in particular and she's also very eloquent but she's also using the norms and the functions and the features of today's young women so she really resonates and reverberates with that group and I think that's really the mark of an affected speaker I think you picked two very very effective speakers very very different audiences very very different times but but both leveraging many of the things you've talked about the way in which words are constructed and used to get attention and get messages across all right final question question number three what are the first three ingredients that go into a successful communication recipe to listen well second to respond kindly and compassionately and third to relax everything you're worried about in speech of people that may not talk like you will work itself out and it'll become our new Norms or they'll be on the Wayside and it's not going to cause the decay of English so I think relax would be my third word in that case and I think that is really important advice you know I do a lot of work and I'm sure you do as well with non-native speakers in our case to English and there's a lot of stress to say it right you know whatever that right is and to relax and understand that there is some give in language and that it will change over time is really important well Valerie thank you so much I have to admit that speaking to a linguist I was very worried about my word choice and you made it very comfortable and natural to speak with you and we learned a lot about not just the purpose of language in terms of transmission of meaning but of transmitting connection and social relationships and how all of these things came to be thank you so much absolutely thank you for having me on thank you [Applause] thanks for joining us for another episode of think fast talk smart the podcast from Stanford Graduate School of Business this episode was produced by Jenny Luna Ryan Campos and me Matt Abrahams our music was provided by Floyd Wonder for more information and episodes find us on YouTube or wherever you get your podcasts thank you and please make sure to subscribe and follow us on LinkedIn