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How Stevenn Grew Northwest Softwash to Six Figures Per Month
Jul 26, 2024
How Stevenn Grew Northwest Softwash to Six Figures Per Month
Introduction
Stevenn started Northwest Softwash at 19 with $1,500
Currently makes over $120,000/month with 11 employees
The business operates in different locations, generating over $1 million/year
Each truck can make $1,500 - $2,000/day
Encouragement to ask questions and interact
Background
Started in 2020, initially as a pressure washing company
Switched from pressure washing to soft washing to avoid damaging homes
Did not attend college, had various entrepreneurial endeavors (flipping iPhones, renovating RVs)
Inspired by his brother who owns a window cleaning company
Initial Budget and Strategies
Began with a budget around $1,000 - $1,500
Emphasizes using family and neighbors as initial clients to build a base
Business Growth and Profit Margins
Monthly Revenue: $120,000 (can dip to $80,000 - $100,000 in winter)
Profit Margins: 20-25%, aiming for 30%
Overhead: $30,000 - $40,000/month
Difference Between Pressure Washing and Soft Washing
Pressure Washing
: Uses high pressure to clean surfaces (e.g., driveways)
Soft Washing
: Uses chemical and soap to clean surfaces without high pressure, causing less damage
Services Offered
Started with pressure washing hard surfaces (concrete, fences)
Switched to soft washing of siding and roofs, which is more profitable
Roof cleaning, including gutter cleaning, is the top service
Advertising and Marketing
Emphasis on Facebook, leveraging community groups for visibility
Takes before and after photos and posts them in community groups
Monthly advertising spend: $10,000 - $12,000
Effective platforms: Facebook, Instagram, some Craigslist; TikTok recommended but not used
Building a Strong Team
Key traits: Positive attitude, willingness to grow
Leadership: Business owners need to support and lead by example
Roles: Includes a service manager for quality control and office staff for administrative tasks
Essential Equipment
4 GPM (gallon per minute) pressure washer
Surface cleaner for driveways, hoses
Recommended brand: Honda
Overhead and Payroll
Payroll: $10,000 - $15,000 bi-weekly
Employee wages: Assistant technicians at $18/hour, lead technicians at $20/hour
Service manager on a salary basis
Daily Operations
Averages two jobs per truck per day, with three trucks operating full time
Plans to add more trucks for future growth
Sales and Marketing Skills
Sales and marketing are crucial for business success
Initially learned skills through YouTube
Scaling the Business
Importance of having consistent bookings before scaling
Need a properly scheduled workload before adding equipment
Tips and Tricks
Always provide customers with three service options for better chances of conversion
Importance of professional appearance and branding
Final Thoughts
Benefits of being own boss vs. downsides (e.g., constant work mindset)
Importance of social media presence tailored to your clientele
Always look to foster team cooperation and a positive work culture
Helpful Hack
Offer customers three different service packages to provide options and increase sales likelihood
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