Marketing Plan Workshop

Overview

• Purpose: Learn how to put together a detailed marketing plan.
• Materials: Google Docs templates, video recap, post-video materials.
• Course Focus: Setting up for an EP release, focusing on a complete release cycle.

Initial Setup

1. General Tools: Google Docs for collaboration.
2. Basic Campaign Tenants: Start with artist and release details.
   • Example Artist: Cher
   • EP Title: Self-titled
   • Distribution: Self-distributing via services like Ditto, Symphonic, or Believe.
   • Release Date: December 31st
   • ISRC/UPC Code: Get from distribution company
3. Social Media: Instagram, Twitter, Facebook
4. Streaming Services: Apple Music, Spotify, Pandora, Tidal, Boom Play, Anghami

Setting Up Feature FM Account

1. General Settings:
   • Complete basic information
   • Set up default link settings
2. Pixel Setup:
   • Facebook Pixel: From Facebook Business Manager
   • Google Pixel: From Google Ads
   • TickTok Pixel: Via Google Tag Manager

Optimizing Social Media Links

• Create short links for socials like Facebook, Twitter, Instagram, YouTube, and TikTok.
• Use pixels to track interactions.
• Implement links in strategic locations:
  • Profiles and bios on social media
  • Websites
  • YouTube video descriptions
  • Playlists and channel about sections

Pre-Release Checklist

1. Write and Update Bio: For all streaming services such as Amazon, Spotify, Pandora, YouTube Music, etc.
2. Optimize Social Media: Make sure all social media profiles are updated and optimized.
3. Diversify Content: Create various content sized appropriately for different platforms.
4. Content Types:
   • Album and single covers
   • Track videos
   • Canvas visuals
   • Live streams
   • Story-sized content for Instagram/TikTok
   • Ad creatives
   • Audio liners
   • Live audio for social media

Calendar and Content Plan

1. Release Timeline:
   • First Single: November 13th
   • Second Single: December 6th
   • EP Release: December 31st
2. Major Dates:
   • In Case You Missed It (ICYMI) Posts
   • Playlist Posts
   • Music Video Releases
3. Advertising Campaigns:
   • Use TikTok, Google Ads, Instagram, Spotify, and Amazon
   • Budget: $2,500 (can scale to smaller budgets if needed)

Additional Recommendations

• Playlist Creation: Create at least two playlists—one for the full discography and one for greatest hits.
• Bio Link Setup: Create a bio link using tools like Feature FM.
  • Fill in basic profile details including artist image and social handles.
  • Use engaging and dynamic content in the bio link.

Next Steps

• Next Week Focus: Dive into creating content, setting up pre-save links, creating action pages, and more.

Q&A

• Address questions related to specific setups, content ideas, and marketing strategies for the upcoming week.