Lecture with Brooke, Co-CEO of Optics

Introduction

• Brooke is the co-CEO of Optics.
• She discusses her evolving role and day-to-day responsibilities.

Evolution of Role

• Start-Up Phase:
  • Began with a small team of 3.
  • Responsibilities included IT, UI/UX, product writing, HR, etc.
• Growth Phase:
  • Hired subject matter experts for various roles.
  • Transitioned to strategic planning and long-term growth.
  • Represents Optics at various events and handles internal conflicts.
• Personal Story:
  • Office incident with shattered glass on day one due to earthquake.

Impact of AI in Casino Operations

• Host Recommendations:
  • AI recommends which high-value players to target.
  • Helps reduce manual combing through large data sets.
• Slot Recommendations:
  • AI identifies low-hanging fruit and opportunities on the slot floor.
  • Increases efficiency by automating data analysis.
• Human Interaction:
  • Essential for building relationships in casinos.
  • AI acts as a co-pilot, enhancing human capability but not replacing it.

Challenges in Implementation

• Data Integrity and Access:
  • Essential to have accurate data for AI to be effective.
  • Separate data team for validation and engineering team for backend work.
• Error Handling:
  • Techniques like supervised and reinforcement learning for continuous improvement.
  • Feedback loops from users to refine AI models.

Rewards and Developments

• System Accuracy:
  • Slot recommendation engine improved from 60% to 70% accuracy.
  • Feedback from clients helps refine AI models.
• User Feedback:
  • Line-level team members find Optics essential for their job roles.
  • Statements like “Optics taught me how to be a host” are very rewarding.

Complex Data Sets

• Geospatial Data:
  • Critical but challenging to capture and measure accurately.
  • Vendor-provided data used, but exploring more advanced methods.

Future Focus

• Innovations in AI:
  • Continual development of AI models.
  • Industry moving towards more AI integration.
• 2023 Goals:
  • Focus on producing innovative AI models with measurable ROI.
  • Emphasis on great data and partner feedback for continuous improvements.

Conclusion

• Brooke is optimistic about Optics' progress in 2023.
• The interview concluded with a positive note on future developments.