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Keyword Research Module - Lesson 3: Generating Keyword Ideas

Jul 1, 2024

Keyword Research Module - Lesson 3: Generating Keyword Ideas

Introduction

Presenter: Sam Oh Topic: Finding keywords for your website

  • Based on lessons 1 and 2
  • Focus on generating keyword ideas

Lesson Outline

  1. Keyword Research Overview

    • Process: Finding keywords people search for in search engines
    • Two macro steps:
      1. Generate keyword ideas
      2. Validate keywords

  2. Generating Keyword Ideas

    • Importance of keyword research tools
      • Tools provide search volume, difficulty scores, and SEO metrics
      • Examples: Ahrefs Keywords Explorer, Ahrefs Keyword Generator (free)

  3. Example: Golf Blog

    • Target: Affiliate commissions through promoted products
    • Step 1: Create a list of seed keywords (e.g., "golf balls," "golf clubs," "golf hats")
    • Use Ahrefs' Keywords Explorer to find related keywords
    • Phrase match report: Generates around 125,000 keyword ideas initially

  4. Five-Point Checklist Recap (from Lesson 1)

    • Search demand
    • Traffic potential
    • Business potential
    • Matching search intent
    • Ranking difficulty (covered in the next lesson)

  5. Filtering Keyword Ideas

    • Apply filters to find keywords with minimum 300 monthly searches
    • Result: 351 keyword ideas
    • Assessing traffic potential by checking top-ranking pages
    • Evaluating business potential
    • Ensuring ability to match search intent
    • Example: Dropping query "golf clubs" and choosing "best golf balls"
      • Recommended based on high search volume and matching search intent

  6. Using Keyword Modifiers

    • Add-ons to a base keyword (e.g., "best," "top," "how")
    • Help identify search intent
    • Filter keyword list with business potential modifiers (e.g., "best," "review")
    • Filter keyword list with informational modifiers (e.g., "how," "guide")
    • Adjust seed keywords to broader terms to generate more ideas
    • Example: Switching seeds to just "golf"
    • Process leads to list of around 190 keyword ideas in 33 minutes

  7. Alternative Keywords Discovery

    • Look at competitors' top pages
    • Use Ahrefs' Traffic share by domains report to identify organic search competitors
    • Example: Sites like Golf Digest, golf.com
    • Look at top pages to find non-seed keywords driving traffic (e.g., "game improvement irons")
    • Add new topics to your keyword list
    • Explore further seeds from competitors' top pages
    • Example Seeds: "sand wedge," "fairway woods"
    • Repeat process to exhaust competitors' keyword ideas

  8. Conclusion and Next Steps

    • Importance of validating whether you can rank for keywords
    • Upcoming lesson on assessing ranking difficulty
    • Encourage subscription to receive new lessons
    • Link to full course in the description for future viewers

Key Points

  • Successful keyword research involves generating and validating keyword ideas.
  • Use keyword research tools to get detailed metrics and discover potential topics.
  • Apply a strategic five-point checklist to filter and choose keywords.
  • Utilize keyword modifiers to refine search intents and relevance.
  • Analyze competitors’ top pages to find additional valuable keywords.

Next Lesson: Understanding ranking difficulty for chosen keywords.

Full transcript