How to Create a Successful Facebook Ad for Real Estate

Introduction

• Tutorial aims to create a Facebook ad that generated over 20 closed deals.
• Important not to skip any part of the tutorial to avoid issues like ad disabling or account blocking.
• Tutorial will also cover changes in Facebook ads for realtors over the past year.
• Announcement of a new free training on how to attract clients using social media.

Key Changes and Announcements

• Facebook ads for real estate have changed significantly over the past year.
• Special ad categories are still required for housing ads.
• Importance of avoiding mistakes that can lead to account bans.

Creating the Facebook Ad

Facebook Ads Manager Setup

• Navigate to Facebook Ads Manager.
• Create a new campaign focused on generating leads.
• Use Manual Leads Campaign for more control.
• Name the campaign appropriately for easy tracking of performance.

Campaign Setup

• Set the campaign objective to generate leads.
• Skip A-B testing and advanced budget optimization.
• Set a daily budget of at least $20 for effective data gathering.
• Prefer daily budget over lifetime budget.
• If new to ads, set an end date to avoid overspending.

Audience Targeting

• Avoid using detailed targeting; rely on Facebook's algorithm.
• For location, use a minimum 15-mile radius due to special ad category limitations.
• Don't restrict by gender or age for housing ads.
• Use blanket targeting and leverage custom audiences for retargeting.

Ad Creation

• Name your ad set and ad for clarity.
• Connect your Instagram account for ad placement.
• Choose between single image and carousel format.
• Use high-quality, appealing images relevant to your market.

Ad Text and Call to Action

• Craft engaging ad text; ensure key information is visible without clicking "see more."
• Use "Learn More" as a call to action for higher conversion.

Lead Form Creation

• Create an instant form for collecting leads.
• Choose between "Higher Intent" and "More Volume" based on budget and lead quality.
• Include privacy policy link.
• Provide a review step for lead information verification.

Budget and Optimization

• Start with a daily budget of $20.
• Use advantage placements only if budget and time allow; otherwise, control placements manually.
• Monitor and adjust based on performance data collected.

Conclusion

• Ensure all settings are correct before publishing.
• For further questions or strategies, check out additional resources and free training options.

Additional Resources

• Free training on client attraction without spending on ads.
• Video tutorial available for advanced ad strategies.