E-Commerce & Digital Marketing - University of Mumbai BMS 5th Sem Notes

Unit 1: Introduction to E-commerce

E-commerce Overview

• Meaning & Features: Understanding what e-commerce is and its characteristics.
• Advantages & Limitations: Benefits and drawbacks of conducting business online.

Categories & Comparison

• Categories of E-commerce: Various types of e-commerce such as B2B, B2C, etc.
• Traditional vs E-Commerce: Differences between traditional commerce and e-commerce.

Environmental Factors

• Economic, Technological, Legal, Cultural & Social Factors: How these factors influence e-commerce.

Growth & Challenges

• Growth Factors: Elements contributing to the rise of e-commerce.
• Implementation Issues: Common challenges and barriers in implementing e-commerce.

Myths & Impact

• Myths: Common misconceptions about e-commerce.
• Impact on Business: The effect e-commerce has on business operations.
• E-commerce in India: Specific trends and growth in the Indian market.

Trends in Various Sectors

• Retail, Banking, Tourism, Government, Education: How e-commerce trends differ across sectors.

M-Commerce

• Meaning & Benefits: Mobile commerce overview and its advantages.
• Trends: Latest developments in mobile commerce.

Unit 2: E-Business & Applications

E-Business Launch

• Meaning: Understanding e-business.
• Launching Phases: Key phases in starting an e-business.

Key Concepts

• Data Warehouse: Role and applications in business.
• Customer Relationship Management (CRM): Importance and implementation.
• Supply Chain Management (SCM): Overview of SCM in e-business.
• Enterprise Resource Planning (ERP): Functions and components.

Business Models

• Brick and Mortar, Pure Online, Bricks and Clicks: Different business models and their advantages.

E-Procurement & E-Communication

• e-Procurement: Process and significance.
• E-Communication: Channels and strategies for effective digital communication.

E-Delivery & E-Auction

• E-Delivery: Process and benefits.
• E-Auction: Types and importance.

Electronic Data Interchange (EDI)

• Meaning & Benefits: Overview of EDI in business.
• Applications: How EDI is used in various sectors.

Website Management

• Design, Development, Advantages: Principles and life cycle of website creation.

Unit 3: Payment, Security, Privacy & Legal Issues in E-Commerce

Privacy & Security

• Concerns: Issues related to consumer privacy and security in e-business.

Electronic Payment Systems

• Features & Types: Characteristics of various payment methods like Debit/Credit Cards, Smart Cards, E-cash, E-Cheques, E-wallets.

Payment Gateways

• Introduction & Process: How payment gateways function, their types, and pros/cons.

Transaction Security

• Security Protocols: Types of security measures in place for transactions.

E-Commerce Laws

• Importance: Why laws are necessary in e-commerce.
• Legal Framework in India: Overview of Indian legal environment for e-commerce, including the IT Act 2000.

Unit 4: Digital Marketing

Introduction & Overview

• Digital Marketing: Basics and introduction to digital marketing.
• Advantages & Limitations: Pros and cons of digital marketing.

Digital Marketing Activities

• SEO & SEM: Search Engine Optimization and Marketing techniques.
• Content Marketing: Strategies for content creation and influence.
• Campaign & Email Marketing: Designing effective marketing campaigns.
• Display & Blog Marketing: Techniques and uses of different marketing channels.
• Viral Marketing & Podcasts/Vodcasts: Usage and impact.

Social Media & Online Marketing

• Platforms: Marketing strategies across various social media platforms.
• Online Advertising & PR: Methods of advertising and public relations online.

Web Analytics & Traffic

• Analytics: Understanding web analytics for performance measurement.
• Traffic Promotion: Techniques to enhance web traffic.

Latest Developments

• Strategies: New developments in digital marketing strategies.