I've gotten pretty good at learning how to market my digital products. I've made over $1 million selling digital products and this video is going to be a master class in learning how to market your digital products from someone who's actually done it at quite a tremendous scale. So, I'm selling about 200 to 250 digital products a day. I've taught tons of students how to market their digital products. And this is not going to be one of those YouTube videos that you watch the entire thing and it's filled with fluff and you learn absolutely nothing about marketing digital products when you're done. I'm going to teach you literally everything that you need to know. So, I'm going to go over um the different platforms that I market my digital products on. I'm going to break down how everything comes together. I'm going to show you my thought process. I'm going to share my content schedule with you. the times I the best time of day literally to market your digital products. Um, at the end of this video, you're going to know literally everything that you need in order to market your digital products. No matter what you're selling, what industry you're in, my students are in all kinds of random industries, which by the way, you can make money selling digital products in any category, any industry, no matter how weird or random you think it is or how unsure you're like, "Oh, will this work?" If you actually know how to market digital products, you can market it and and sell digital products in any industry. And my students are, like I said, they're literally in all the industries. So, if you see me look down, it's because I have two massive pages of notes. I think this is going to be um quite a comprehensive video. Um I want you to know that for me, selling digital products has obviously changed my life. to be able to create a product once and sell over and over and over again um creates it's pretty much the definition of passive income where you're making money um pretty relatively hands-off. There's some work that you need to do obviously, but for the most part um it's it's changed my life. I'm a single mom. So, I have one little toddler and it allows like literally yesterday we went to the beach. We um went and I drove to see my sister and then we went to our pool. So, we did nothing but play and see friends and have a lazy relaxing day and I made like 11 or 12,000 yesterday. When I checked before I went to bed, it was probably higher when I woke up this morning. So, selling digital products has obviously changed my life. Um, but it took me a hot second to figure out how to market my digital products. So, if you're kind of feeling like I have no idea what I'm doing, that's really normal. In my first year, before I figured out how to market my digital products, I made $63. So, going from $63 to $11 million, obviously big gap in what I was doing because what I was doing at the year, literally $63 in a year, um, clearly I had no idea what I was doing. So, I'm making this video because I'm sharing with you the literally everything that I do to market my digital products, stuff that it's taken me years to figure out. I want you to have that information right now. And so, first though, I want to normalize um that if you are feeling overwhelmed and you are feeling confused on how to market your digital products and you're like, I just don't know what to do. Um that's really normal. So, I just want to normalize that for you because look, I I I'm not smart. I wasn't born knowing this. I, like I said, I made $63 in my first year. Like, it's super normal. Um, but I then really experimented with the marketing. I really tried a lot of different things. I know not just what works, but I know all the tons and tons and tons of things that don't work because I tried them and they didn't work. So, these videos, this video in particular, take it took me a long time to prepare for it. Um, but I'm doing it really on purpose because I want you to be able to market your digital products a lot faster than I did. So, I want you to learn from all the mistakes I made, basically. Um, so, um, let's do this. I have my iPad here. What I want to do first is kind of walk through. So, I make at least $500,000 every single month from my digital products. Last month was my first $600,000 month. And I do I know those are big income claims. So, I do share in several different places, not just um the profit and loss statements, but I also share like my personal um tax return. So, last year, for example, I paid a million dollars in taxes. My tax liability was a million dollars, which is a separate conversation. I'm hoping it's less this year because that was a ton of money just to give to the government. Um, but I share tax returns on my website. I also share income proof on my website because I get it. Like a $600,000 in one month selling digital products, that's a big income claim. So, I do understand the skepticism. Um, and that's why I'm perfectly happy to just share everything transparently. Um, because dude, everyone else in this space is like happy they made $10,000 a month from digital products, which is fine, but if I were you, I think you should be listening to someone who's done this for a long time and has done it before the whole digital product thing was trendy. I've done it for a very long time and I do it at quite a significant scale. And that's why I sit here and make these videos because I truly believe I actually know um what works and what doesn't work. So, having said that, um, let's see here. I want to show you the breakdown of those the $500,000. Basically, let's just start there. So, I make about 500. We'll just for easy math, we'll we'll say $500,000. Um, and I make it from three different platforms. There's three different marketing platforms that that I market on. Um, and the split is kind of like this. Okay. So, this will be the first one. Just gonna quickly color this in so you can kind of see like where I'm marketing, how I'm marketing, and then what the percentage is too, like what percentage each one of these three platforms that I market my products on. Um, what percentage of revenue they bring in just so you can understand because we're about ready to break down all of these three platforms. And so I really want you to be able to see and understand, okay, this is where it's coming from. So Instagram is 25% And then email also 25%. Ads 50%. Now bear with me on the ads because I'm going to talk about it. I always tell just hang with me. I tell people if you can make a post to Instagram, you can run ads. So our ads that we run are really, really simple and you get sales within 24 hours of publishing them. So bear with me on ads. We do it because it works. This is one of the things that's really different that I do from other digital market digital product sellers. Um I actually know how to run ads that are super profitable, super easy to set up. And because no one's doing it, I get to dominate the space. And I want you to have a piece of that, too. So what I'm going to do in this marketing video is I'm going to break down each of these three platforms that I use. So ads, Instagram, and email. and we're going to break down exactly what I do on each platform. So, I'm going to tell you this is what I do on Instagram to get sales. I'm going to show you my funnels. I'm going to show you everything. Then, I'm going to pull up my emails and explain to you what I do with my emails. And I'll literally show you the emails that I send that gets me sales. And then, same thing with the ads. I'm I'm going to break down the ads. Excuse me. I'm going to break down the ads and show you what I do and the different kinds of ads that we send and what your thought process should be as a beginner when it comes to selling um or like running ads. So, we're going to break this all down. Um, okay. Let's go into the Instagram. I want to show you that one first. I get the most questions about Instagram. Um, you probably are surprised to see that um Instagram is such a small percentage, but I kind of want to show you like how this works, right? So, typically I just want to show you like what this looks like and how I've stacked my revenue because I used to be making $100,000 a month. Then I jumped up to $200,000 a month. Then I went to like $300,000 a month, 400, 500, 600. I want to show you how this works. Okay, so I started off with pretty much 100%. Again, this is just rough numbers, right? But pretty much once upon a time, most of my sales, we'll just say 100% for easy math. It's not exactly 100%, but just for easy math, essentially 100% of my sales were coming from Instagram. Okay. Then what I did was like let's let's start running ads. So then actually I'll do it this way. It's like let's start running ads. So then ads became like 5%. And then I slowly over time looked up and I was like huh ads are Instagram is no longer 100% of my revenue. And that's basically what I'm trying to tell you here is that um this if we go back here, this one Instagram used to be 100% of all the sales I was making. Then I figured out ads really with my sister. Then email. Now this used to be, by the way, this is like meta. So it was like Instagram and Facebook, but I don't want to get overly confusing. The thing I want you to think about is that you shouldn't be doing all of, and I'll talk about this a little bit later, too. You shouldn't be doing all of these platforms at once. you should be doing them one at a time. That's worked so well for me in order to just scale and do it sustainably to where even though it's the same revenue. So, for example, I probably make around like like like almost quite almost $200,000 on on Instagram's platform, right? So, I'll just put dollar amounts on here. Again, this is rough estimates. I I it's could be slightly more, could be slightly less, but just rough estimates off the top of my head, we'll just say this is 200k, would be 150. It's probably closer to 150, but just for easy math. Um, yeah, it's probably like 150. I like to be super accurate. 150K, 150K, give or take. And then this is like 300,000. We spent 200,000 on ads last month. That was nuts. Um, so I'm sharing that because I want you to remember that at one point I was only making $100,000 a month. So this $150k really hasn't changed. We've always made around $100,000 per month from Instagram. Um, we just added email on at some point and then boom, we were at $300,000 months. And then obviously ads just continue to scale up and that's pulling in a ton of money as well. And the reason that I'm sharing that is because I'm about ready to break down everything that I'm doing on all three of these platforms and all the content that I do and all the emails that I send and all the ads that we run. And I want you to remember before I go into all of this is that I did it one platform at a time and I did it slowly and I did it sustainably. So what I do to market my digital products, it's going to feel like a lot, but I want you to remember that I'm pulling in over half a million dollars every single month. So it makes sense that it's a lot. If you want a portion of that, do a portion of what I'm doing. But I promised you at the beginning of this video that I was going to literally show you what I do to market my digital products. And that is I'm keeping that promise. That's what I'm going to do. So, just keeping that in mind, I want you at the end of this video to walk away with a marketing game plan that you feel good about, that you feel like you can do. So, you're going to get to see everything that I do, and then you can make a decision. This is the part of it that I want to do. This is the part of what Maria does that I'm going to do to market my digital products. So, let's do Instagram. First thing that I want you to know with Instagram is this essentially this funnel. This is like the shoot. This is the most important thing. Content is the first step. Keyword, I'll explain what this means is the second step. And then many chat, you may have heard of it. software is the third step. So, it's basically a mini chalk funnel like that. So, basically, you're going to start with a piece of content and I'm going to break down all the the content that we do. So, reals, I'm going to break down reals and what I do for reals. Carousels, I'll break down carousels. And then stories, I'll break down stories as well. Um, I you have all of this content. That's the first step. And I'll again I'll break down the content that I do. The content is going to pitch a keyword. So it might be you may have seen it on Instagram before. You're like comment guide or start or link or freebie, whatever. Comment the keyword to get XYZ resource. that takes them to the sales page or the checkout page, right? Where they put their credit card information in and they buy. That is the Instagram funnel. That is how I market my digital products on Instagram. I over and over and over again make new content, whether it's reals or carousels or stories that have them comment a keyword. the keyword automatically triggers the link to my checkout page being sent to them. So you have all these people commenting all these keywords and then a percentage of them about 6% of them see the product that I'm offering and they buy. That's the process. Now I'm going to show you let me see when does it make sense to show you the Instagram funnel? I'm going to show you the Instagram or the ManyHat funnel right now. Manyhat is the software. Just so you know what ManyHat does. Manyhat is the software that notices and observes that the keyword has been commented and automatically sends in the link to the funnel. And what's great about that is that all the work that this is why I say it's not completely passive because you still have to make the content, right? But once I publish the content, all of this happens automatically. And Instagram, we'll talk about this a little bit later. um Instagram, I might publish a reel or make a real and we'll talk about content a little bit later, but I'll publish it and then throughout the entire day I'm making sales. And if some of sometimes some of my content goes viral, right? A lot of my content will go viral um just because I've done it for enough time to know I know what to do to make content go viral, then I might that piece of content might last a week and I'm making sales from content I made a week ago. Um we'll go into the actual content. Um, I also do a lot of repurposing, so I want to talk about that because that helps a lot. What I'm going to do now is I'm going to pull up my ManyHat funnel so that you can kind of see this in action and just get a sense of like, oh, this is what it looks like for a keyword to be commented and then a link to the checkout page being sent. So, I'm going to pull that up for you right now so you can see that. Oh, that's what I did. Okay. Okay. Perfect. I'm going to go pull up a Many Chat funnel. Okay, so let me pull up Many Chat here. There we go. So, as you can see, this is really simple. So, this is the Many Chat software. I I'm going to link to it down below so you can get a free trial so you can test it out. Um, I've used Many Chat for a really really long time. I just recently set up an affiliate link for it. Um, but let me show you like I think I've had ManyHat for like like 10 years almost back before it was it was like a totally different thing that people used it for. But, um, basically this is what happens. People will comment the word batch, right? That's a keyword. So if you remember the iPad thing, they see a piece of content, the comment the content says pitch XYZ keyword and then they Many Chad's like, "Oh, the user commented batch." That's the keyword. Then it'll automatically you'll see here like I I do this at an insane volume like 20,000 people have commented or 21,000 people have commented that keyword. And then I'll say, "Hi, here's how I achieve XYZ thing that the product does." And then I'll just take you to the the checkout page. That's how that works. And then about 6% of people, so we can do the math on this. 6% of 20,000 or I guess 7,300 people or 6,400 people clicked. So, let's do the math on that. 6% of 6,000. What did it say? 300. And by the way, this is how I do math in case you're wondering. 492 is Oh, 6%. Hang on. Oh my gosh. There we go. Okay, so I got 389 sales from that. And um our average order value, so this is $27, but the average order total is actually a little bit closer to $40 per order because a lot of people will add that order bump. So we'll do $389* 40. So that that one funnel made me $15,000560. Um and the math basically is I know that the average order total for this particular product is $40 because of that order bump. So $389 orders times $40 per order equals5 $15,560. That's how that works. Um, and I want you to see this funnel because when I said, "Oh, many chat funnel," you're probably thinking, "Okay, so the way Maria markets on Instagram, markets her digital products on Instagram, has to be really complicated." But it's not. It's literally keyword link. There's a lot of extra things you can do if you want to, but you can see here that this funnel is literally that's all we do. So, I'm going to link to Many Chat down below so you can get a free trial of it and test it out for yourself. I really recommend it. I could not manually reply to 20,000 people. So, the only reason I made $15,000 from this one funnel with a very cheap product is because of Many Chat and because they do that all automatically. And ManyHat's super affordable. Like I said, I've used them for years. I highly recommend it. Um, use my affiliate, I'll get a couple pennies when you sign up. But either way, even if you don't, I just really highly recommend it because I could not do what I do and make what I make without my chat. I would be I'd be dead in the water. Um, okay. So, what I'm going to do now, I'm gonna pull up the Now that I've shown you that, I'm going to pull up the iPad. Let me go back to eCam here and turn off this extra circle. Um, in case you're wondering how I film this stuff, by the way, because I always get questions about it. I film using eCam. I'll link to that below as well. Let me put this on my phone that you guys need a couple of links here. Okay, hang on. Um, ecam and you guys also need the mini chat link in description. Okay, so I want to talk about the content now. So, let's dive a little bit deeper into these three these three pieces of content that I put out. So, I put out a lot of content on Instagram. Keep that in mind. I put out a ton of content on Instagram, but I make half a million dollars every month. So, just allow yourself to scale up to that. Okay. So, I post three reels a day. So, let's just start with reals. I post three reels every single day. And I've done that for a while now. I post a B-roll reel. I'll show you what that is as an example. Then I post a selfie reel every day. Then I post what I call a studio reel. So I post that every single day. Now, if you're wondering time, so like what time of day do I post all of this? We'll fill that in, too. So I post the B-roll reel at 7 a.m. PST. When I lived on the East Coast, I would post it at 10:00 a.m. EST. I've done a ton of tests. I've tested a lot of different times for all the time zones in the world. That seems to hit the best for the B-roll. Selfie, I post at 3 p.m. And I'm going to show you examples of all of this. So, 300 p.m. PST. And then for the studio, I post that at 5:00 p.m. PST. I understand that this might seem like a staggering amount because I have also talked about the carousels that I post every day and the stories that I post every day. So, just three reels a day. I understand that this is a staggering amount of content. I get that. There's two things I want you to know about that. One, I make, like I said, I make a half a million dollars every single month, so it's worth it. I choose to do that because the payoff is great. Two, I repurpose like a mofo, but I'm sneaky about it. So 80% of my content, 80% of all this content here is completely repurposed. Maybe even 90% honestly at this point, but let's just say 80%. It's completely repurposed, but I'm really, really sneaky about how I repurpose my content. So you never notice that I'm repurposing. And I have a repurposing guide. If you're curious to know how I repurpose, I will put that in the description as well. Hang on, let me add that repurposing content guide. I'm going to put that in the description for you guys as well. Um because I'll take one piece of content and turn it into 15 different pieces of content and it's so unique. It takes me 10 seconds. Literally 10 seconds and it turns it into 15 different pieces of content and you would never know that I repurposed it. So I'm very very good at repurposing it which is how I'm able to publish three reals every single day on top of the other content that I do. I'm going to go over all the different kinds of content and then I'm going to pull up my Instagram and I'm going to give you actual examples of okay the content marketing the digital products in action so you can literally see how it works to get the keyword and stuff. Um but just know that's my real schedule for the day. Then we have I do one carousel a day. So one of these a day. Um, and I published that at 12:00 p.m. PST. Now, my carousels do two things. They nurture and warm my audience, my existing followers, and they collect email addresses. We collect up to a thousand email addresses per day from this per day for free. So, it's a really effective strategy. Um, it's a really effective strategy. Basically, we do that in exchange for freebies. So, that's how we do that. So, we do one carousel a day. With the nurturing carousels, I'm very vulnerable with them. You guys may if, by the way, like it's a good idea if you want to market the way I market. Go follow me on Instagram. Um, I'll pull it up in a second, but if you don't follow me on Instagram, I do recommend that you do because I think it's one thing to, and I will give examples, but it's one thing to sit here and see this me like breaking it down. It's another thing to see it in action. Specifically, things like my nurture carousels that are very, very um effective because I'm very vulnerable, because I'm very authentic. I talk about taboo topics. So, that's important. I really just treat my nurturing carousels like uh like a diary. Like I will share my innermost thoughts and not hold myself back and not center not censor myself. So I do um the nurturing ones. I do these three acts a week and then the CTA ones. That's what we call them. We call them CTA ones. I do those 4x a week. So, it's slightly it's it's a good balance. The emails are so valuable to us and to my business model um that that's why we chose to do um that is why we chose to do um three nurturers and more of the CTA ones. All right, let's talk about stories. And then I'm going to pull up my Instagram and I'm going to show I'm going to show it to you. And then I'm going to go get a granola bar and eat it with you as I do all the email stuff and the ad stuff because we're in this together. We're in this together. We're going to market your digital products together, you and me, baby. All right, so let's do stories. So stories, um, I publish one a day and they're very, this is very specific. 1x a day and I publish the stories at in the morning. So you I'll just say 8 am PST like 7 to 8 a.m. kind of in that range. They we've tested so okay with the stories we have tested doing more than one a day. So we've run tests to my store. Again notice a theme here with all my marketing stuff is I test and I test and I test and I test. A good marketer tests over and over and over and over again. A good marketer is experimenting constantly. So just keep that in mind too is that the the reason I get such good results in my business, not just for marketing my products, but also just in general as a business owner is because I run countless experiments. So um we tested a lot posting two or three stories a day. Um but we overall collected less email addresses. And I forgot to tell you that the the goal of this is to collect email addresses That is the point and the goal for me of collecting sto or of of posting stories is to collect email addresses. That's and so when we started posting like more personal stories or just like fun behind the scenes stuff um it tanked our story views. So we'll get on average like 50 to 60,000 views per story and when we started sharing personal stuff and not just the like free resource the CTA story um it tanked it and so we were like well this is not worth it. Um, okay. So, what I'm going to do now is I want to show you I want to show you my Instagram and just like show you all this content in action and show you kind of like, okay, here's an example of a B-roll reel and what that means. Here's an example of a selfie reel and what that means. So, I'm going to pull up my Instagram and we're going to do that together. Okay. So, I'm worried I'm going to be eating in your ear, so you're just going to have to excuse me, but I want to show you my Instagram here. got my Cliff Bar, my seltzer water. We're going to do this together. So, obviously, this is my Instagram account. I really recommend that you um follow me if you don't. I want to show you some of the content and just kind of show you um the different kinds of content and then how it all works. So, let's start with um a B-roll reel. Now, some of the content might have a um a call to action, a keyword action, and some of them might not. If it doesn't have a call to action, if it doesn't have a keyword, it's because I'm nurturing the audience. I want it to just know something about me. I want to build trust or whatever it might be, right? So, here's an example of one that doesn't have a keyword and then let's find one um that does have a keyword. Okay, here we go. So, this is a B-roll. It's B-roll is like the background footage. It's just it's just it doesn't even matter really what the footage is. And then you have the hook, obviously. But then here's the keyword. Comment viral below for my free tutorial on how to go viral on Instagram. And then, like you saw with ManyHat, then they'll comment. So, if we just put the word viral in here. Let's pull that one up so you can see what that looks like. Keyword viral. It looks like 7,000 people went through it. You can see it was modified two days ago. Um, I actually don't know off the top of my head this one goes to. This is a little bit of a um, this is actually good for you to see. So, this is how we collect the email addresses, by the way. So, we say drop your email. We collect the email and then they get added to Active Campaign. If they already have the email, then we just send them the thing because we don't need to collect their email twice. That's kind of how that works. That's how we get email addresses on Instagram, by the way. So, that's an example of the B-roll. You can see here I do them a lot. Here's there's another B-roll. Here's another B-roll comment keyword. And then you can see here people are all commenting. This is how this works. That's the first one. That's B-roll. We do one of those every single day, 7 a.m. The next one that we do is what I call selfie reels. The goal of selfie reels, this is the most recent piece of content that we added. Um, and the goal of selfie reels is just to nurture. It's me in my natural environment doing whatever. Here's an example of one. I'm literally taking my makeup off. Chitchatting. People ask a lot of questions. Sorry I'm eating your ear by the way. But people ask a lot of questions and over time I like as I can get to it, I reply to it. I often I'm not able to. Here's another example. It's just me talking. People ask questions. Uh, here's another example of me in my office. I'm just talking, right? Super easy. I do one of those every single day. It's a lot. It is a lot. And then the third one is what I call studio reels. Studio reels are filmed in obviously a studio. I rent those. I rent a studio and they film and it's not that expensive for the amount of content that I get. You can do different sets and a lot of people think I've shared the studio tip before by the way and people are like oh I can't get a studio. I'm like you I go and look in their area and you can get a studio for like 400 bucks a month. Like really inexpensive for the amount. I mean again they create like at least 30 pieces of content right like a month. It's a ton. It's super worth it. So, that's the one that I do at 5:00 PM every single day. Just so you know, I got to 400,000 Instagram followers without studio session, without studio reels. So, I'm at four I'm almost at 500,000 now, but I got to 400,000 Instagram followers all by myself without the studio reels. So, just know that. Just know the studio reels are optional, but they're fun to have and I think they help a lot like with my credibility. So, that's Instagram Instagram um reels. Now, what I want to do is show you the carousels. So, here's an example of a nurture carousel. Things you may have that I don't, even though I'm a millionaire, a healthy marriage, more than one child, a home you own, pets, tons of family nearby, a backyard. So this is me sharing very vulnerably and basically the point of this is to to share that to humanize me right because I am a millionaire I do make a ton of money um I do have a very successful business but just understand that just because I have a successful business doesn't mean my life is perfect or doesn't mean that I have it all figured out there's so many things in life that I want that are coming to me that I don't have right now that you might have honestly. So that's an example of a nurture one. And then the comments here are comments here are just really cool like are very helpful and they're always it's always received so well. This is so vulnerable and real. I share something similar. I want to take it down but I love the transparency and more people need to see the side. It always does so well. Um I want to show you a collecting email addresses one though. Okay, let's find one here that's collecting email addresses. Here's one that collects email addresses. You can see here that I got 2,000 comments. It's very simple. I created a checklist of six things to do daily to make your first $500 ever. Comment 500 to get a copy. These collect email addresses which then lead into the thing that I'm going to show you which is all the emails that we send because that's how we make money from these email addresses obviously is in the emails that we send and I'm going to show that to you in a second. I just want to show you stories really quick and pause this. We put a story up here like this every single day. Oh my god, what happened? Okay, I'm almost done with my bar, guys. Bear with me. It's here's something cool. here's something amazing that we've achieved. Reply keyword to get the free resource. Right? So, that's how that works. Okay. What I'm going to do now is I'm going to go over all the email stuff that we send. Hopefully, that all makes sense with the Instagram stuff. If you have questions about Instagram, you can just put them in the comments. Um, I just wanted to literally I know it was I do know it was a lot, but I wanted to break down um what we do for emails. I'm gonna finish this bar and then we're I'm sorry. What we do for Instagram? I'm finish this bar and then we're going to go into emails. I want to show you the exact emails that I sent. Sorry guys, I haven't eaten today and I'm starving and I'm like halfway through this video. I told you it's a free course, right? Your girls got to eat while I'm doing this. So, I'm going to show you the emails and then I'm going to show you the ads and then what I want to do is kind of show you like, okay, with all of this, what do I pick first? Right? That's probably something you're wonder, okay, do I do emails? Do I do ads? Do I do Instagram? My suggestion is that you do the one that feels the best. I I would suggest I honestly feel like doing ads, I know it's going to sound crazy, but the thing that I really like about ads and what I will talk about later is that you get sales in 24 hours. You don't always get sales in 24 hours with emails and you don't always get sales within 24 hours with Instagram. And so with ads, you get sales within 24 hours, which when you're just getting started and you're new is really encouraging and is a great morale booster. Trust me, I know what it's like to not get sales because I basically only got one or two sales in my first year when I made $63. I think it was literally two sales. And so, I know what it's like to not get sales right away and to be really discouraged and just demoralized. And so, the thing that I suggest is like ads. People think, "Oh, I have to be really talented to run ads because they're thinking of ads like commercials that you see on TV." But I always tell people, thinking you can't run ads because you can't make a commercial is like thinking you can't film a video on your iPhone because you can't make a Hollywood movie. You can film videos on your iPhone, you can't make a Hollywood movie. That's fine. But not running ads because you can't make a production level commercial is like saying, "I will never take a video on my iPhone because I can't make a Hollywood movie." It's It's ridiculous. You just don't understand how simple it is, basically. So, I'm going to show you at the end of this video, I'm going to show you how to run these simple ads that you can get sales with in 24 hours. And it's a good option. Like, if you're asking me which one should I should I pick, I would suggest looking at ads. They're all good. Like, everything I do with Instagram, I have students who make $50,000 a month doing what I just showed you on Instagram. They just do that over and over and over again. All they do is Instagram and they make $50,000 a month with it. Like I'm thinking of one girl in particular right now who made 50 I think it was $54,000 um $20,000 a month easy, right? So tons of money. Like there's so much and she was in like a she was English wasn't even her her first language. She was she was her Instagram account was in Spanish I think it was. Um and so they're all good. Email's good. I know people who send emails and make $20,000 with one email they send. So none of these are wrong at all. You can pick any one of them. My suggestion is just do them one at a time. Okay, we're good with the with the bar. I'm done with it now. If you didn't click away, I'm honestly so proud of you. Okay, let's do emails now. Here's what I want to talk about with emails. Let me pull up my iPad. So, here's the email schedule. Um, yeah. And the other thing that I wrote here on my on my notes that I want to just remind you is that remember that I've been doing this for years and I've slowly added marketing channels as my capacity grew. So, I really my my my fear in showing you everything I do to market my digital products is that you're going to get like overwhelmed and be like, "Holy I can't do this." Good. That's the right way to be thinking because you should see this and say, "Which one am I going to do?" And I'm remembering that Maria has been doing this for a long time and she's slowly added marketing channels. So just keep that in mind. Okay, let's talk about email. Having said all of that, there's two things that I do with emails and and two different ways I market my digital products with emails. one, I send one nurturing email daily. And the time that I do that is 7:00 a.m. PST. And the primary goal of my emails is to warm my audience up so when I pitch, they'll buy. And the reason for it is, think about the flow, right? People come to my Instagram, they follow me, they consume all my content there. There's a lot of nurturing that comes there and then they get on my email list. I want to continue that nurturing journey on the email list to train them to open up my emails. My email open rate is insane. It's insanely above industry average. It's because I write interesting emails that share like my personal stuff. I'm very vulnerable in my emails as well. I share actual numbers. I share actual stories. I share actual like data. um I share the real me and my struggles and so I want to continue that nurturing journey so that when I pitch they buy. Um and I'll talk about this. So the second thing that I do and then we'll go over some actual emails I've sent this month. I want you to see this in action. So I send every other day currently. Every other day I send a pitch email. One pitch email. And I'm going to show you examples of all this so you can really visualize it. I send the pitch email at 100 p.m. PST. One of the Before I show you the emails, I want to quickly answer a question that I bet you have right now, which is like, "Oh my gosh, some days you're emailing them twice a day." Yeah. And guess what? Our unsubscribe rate hasn't changed, but we're making more money. We send at least an email every day, sometimes two emails every single day, every other day. I'm considering sending two emails every single day, period. And if I were to take a guess, I probably will end up doing that. But as of the time of filming this course for you guys here on YouTube, I'm only sending one every other day. One pitch email every other day because I got to warm up. Like just like you guys have to warm up, I have to warm up to sending it's like a lot. Writing two emails every single day is a lot. So I'm I allow myself to warm up with new stuff, too. They do not unsubscribe anymore than they do with you emailing three times a week. You think this is what happens. You think if someone emailed me every single day and god forbid if they emailed me two times a day, I would unsubscribe in a heartbeat. That's what you think. But that's assuming you're opening and seeing every single email that I send. But that is not the case. You don't see not every single email even gets delivered into your inbox. And even if it gets delivered to your inbox, you don't notice the subject line that day or you don't even check your email that day because you were busy and had a ton of stuff going on. So just because you as the content creator are sending that many emails or posting that much on Instagram does not at all mean that your one individual follower is seeing every piece of content. You are because you create it but they are not. And so the way I think about it if I email 10 to 11 times a week I'm lucky if you'll see three of my emails a week. when you email three times a week, half your email list doesn't even see any of your emails that week at all. Half if you're lucky. And so you realize, and this is just in general, this is the ca as I go from like sever like last year I did $4 million in sales. This year I'm really pushing to hit $10 million um in revenue collected for the year. Um you just realize that it's volume. Like you just you just need to do more of what you're doing. more, more, more, more, more. There's no strategy that needs to change. It's just doing more. And you ramp up to that, right? Like I wasn't um Oh, my cats outside. I'll feed you in a little bit, baby. My cats like I don't even have cats. These are stray cats that I feed. These are like neighborhood cats that I feed and they come and sit by my office door. Show you. They like I don't think you can even see it, but that door right there behind the little iPad thing right there, they'll come and like ask me for their food. Anyways, long story short, you probably aren't sending enough emails and they want to subscribe. So, I want to take that fear away from you. Let's go over some emails and I want to show you the exact emails that I send. I want to kind of talk about why they work. I want to show some vulnerable ones, which I think is important for you to see. Let me turn this over here and we'll go over here. We'll go here and I'm just going to pull up May 2025 emails. So, the way that I do my emails is like this. Um, I kind of like, again, we're Today is the 16th, so I kind of need to update this a little bit, but basically, I think about what it is I'm going to say and then I share it. So, you can kind of see here, May 1, nurture manifesting secret. May 2 morning, May 2 afternoon. So, that's the other day that got like two emails. May 3rd, nurture, May 4th, that was over a weekend, so I didn't do it every other day. And then on Monday, a morning and an evening nurture morning and an evening or afternoon. So these emails, this is how I write my emails. I write the subject line and then I write the email and it's in here forever. And so if you pull up like April's emails, there'll be 30 emails in here. And I can repurpose them. Again, I'm very good at repurposing. So oftentimes I will just resend an email. Um, but I try I try to write new emails because this content is the basis for how all my other content gets repurposed. So the thing that I write in the emails and the stories that I share via emails will then later become reals as I repurpose them will become carousels, will become stories, will become YouTube videos sometimes. Um although kind I'm kind of doing something different over here on YouTube. Um, but in general with most of my content it starts as an email. So I try to write new emails because that's just that's like the 20% that's new basically. Um so so let's go to a morning and then I want to show you an afternoon one so you can see how this works. So morning I educate teaching them about a book that I really like about what they should be focusing on depending on what revenue levels they're at in their business. And then I usually end in the nurture ones with like a little bit of a PS, like reply back and and let me know what you thought or like I ask them a question and they reply back. Like I love my email inbox. It's always filled with amazing things. Then here's the pitch. Need more clients? First name? Do you need a couple more clients? For $1, get my course. I have a lot of $1 courses. Do you want me to link to my $1 courses? I'll I'll link to them, too. I'll link to those. $1 courses. Adding that to my list. I'm be linking to a lot for you guys here. Um, so then I'll just I don't know if I can I'll pull up the the course just you can see what I was pitching, but it's basically for $1 you can get access to blank. I show the image of the course. I tell them what they're going to get. And then there's the checkout page. This is what it looks like. And then I'll show you another pitch email just so you can kind of see. So these are like the nurture ones. I'm basically just sharing my stories. I'm just being honest with people. And then let me show you a pitch email. I want to I want to show you like my favorite kind of pitches. They're very short. My favorite kind of afternoon pitch emails are very short. They're just link to a landing page to work with me. And then um let me show you another short pitch one here. These are like my favorite. My $1 business course. And then it just takes them to a checkout page. I just love these so much. Um, they work so well every I always know when an email like this has gone off because my inbox explodes with sales notifications. So that's kind of how I'm like, "Oh yeah, my 1 p.m. email went out." Because my look check my sales inbox. I'm like, "Oh, where are all these sales coming from?" And then I remember they're coming from the email that I sent. So these are really really effective. Um, I I hope you're kind of seeing the pattern here. It's educate, educate. Sometimes I'll flip it. By the way, you can see here I actually pitched in the morning on this day. Um, sometimes I'll flip it. I generally don't, but sometimes I will flip it. Um, that's like a nurture. And you can see here I ask questions a lot in my nurture. Um, this is a nurture. And then here's a pitch. So, I like these are my favorite. You can kind of see I like to keep my pitch emails really really short. Um I just I find that that's better. Um sometimes I will pitch by the way in my nurture in case you're wondering like do you ever pitch in your nurture? I will sometimes. Um but I don't often. I like to kind of keep them separate. So like this is another nurture. It's just me sharing a little bit about myself. Oh, I guess I did pitch. Actually, I did pitch in the PS. So, sometimes I do. Um, here's a pitch email. Here's a nurture email. I did pitch in that one as well. I was in a pitch mood, I guess. Um, here's another one. Yeah, I pitch in a lot of PS's. Here's another pitch one. I don't think I pitched in this one. Yeah, I didn't pitch in this one. I would say like generally speaking, I don't pitch. That was actually unusual that there was three pitches in a nurture because the whole point of a nurture is not to pitch. It's to tee them up so that you can pitch properly in your pitch emails. So, I tend to not I tend to have my nurture emails just be them getting to know me, building trust, sharing stories, educating them on what they need to know. And then I like my pitch emails to be pitch emails. So, that's just something I notice. Um, here's another email that's nurture that I don't where I don't pitch. That's a pitch. That's a pitch. Sometimes I'll do backto-back pitches, but in general, so there you can see here like the overall I I will switch things up here and there, but the overall and it's important for you to like see this in action. The overall thing that I do for my emails is every single day I nurture. Generally, I do not pitch when I nurture. That is certainly the aim. And then every other day in the afternoon, I will pitch. That's what I do for my emails. Um, I've marketed digital products for a while now via email. It's super effective. We'll basically can take an email address. So, average across we have like 500,000 people on my email list right now. It might even be higher, but last time I checked it was 500,000. Um, and in general, we'll take a free email address and we'll turn it into like every email address is worth I think Rose did the math on it and it's worth around $6. So every email address that's very just in case you don't know like marketing data that's really valuable especially at scale um because that basically means um we're we're we can take an email address and turn it into $6 at scale right so every day that we collect six a thousand email addresses it's like we made $6,000 in future revenue from that if we because we and I'm about to talk about this with ads we're collecting email addresses via ads for 50 cents qualified email addresses for 50 cents, which is phenomenal. So, we're basically taking a 50 cent investment and turning it into $6. So, we're 12xing our investment. So, I'll I'll talk about ads next. Actually, it's a great transition into ads. Um, I want you to know that the thing about emails, just so you're kind of aware, is that emails are one of the slow they're very valuable, extremely valuable. Your email list is very, very, very, very objectively valuable. Um, the con of email addresses and just email marketing in general is that it's of all the three methods. I'm about to show you ads. Ads are the way to get the fastest way to get sales. In my experience and what I see with my students as well, um, emails are the slowest. So, you will take forever typically to make money from email addresses, especially if you don't know what you're doing. If you don't know how to properly nurture, if you don't know how to properly pitch, if you don't know how to like do it the right way, um that's going to be your slowest method. Instagram and ads are pretty fast. Email is a very slow burn, but it's very very valuable. And so, you know, you could like you can take, like I said, you can take that $0 or 50 investment and turn it into $6, but it might be $6 that that might take, you know, like that 1,000 email addresses turn into $6 revenue. That might take 90 days to to get that to see that. So over time it doesn't matter, right? Because I'm, you know, I'm like stacking it. So I make, like we said, at least $150,000 per month from my email list. I have to check with Rose, by the way, on those numbers, but I do think that's what it is. Um, but I that's the split that like we were talking about. So I feel like we make slightly more from our email list, but I it's that I don't think so because I know that we do on average $500,000 a month. I know that 50% of it at least comes from the the revenue. Like I know we did $300,000 in sales from ads, which is half of it, which means that then Instagram and email have to be split essentially. And I know they're split 50/50. So if anything, email is slightly more than Instagram. Um, but we more recently have just started doing emails. So all of that to say, let's pull up the iPad and let's talk about ads. Okay, there's a couple things that I want you to know about ads. First things first, I want you to be honest and tell me, did you get overwhelmed or worried or fearful when I mentioned you need to run ads? Did that feel overwhelming? Did you feel like, "Oh, it's it's too much for me. I'm not advanced enough." If so, that's really normal. That's how everyone feels, excuse me, when it comes to running ads. But I truly believe that if you can and not even just believe, I know I have seen that if you have enough skills to post a picture on Instagram, you have enough skills to run ads. So the question then becomes, have I ever posted a picture on Instagram? If yes, you have what it takes to run ads. And the reason for that is we run really simple ads because you're probably also wondering budget, which we haven't talked about at all. We run really, really simple ads that cost $5 to run and you reliably get sales within 24 hours. We've had students who are dog trainers that get sales within 24 hours. We have students that are holistic health coaches that get sales within 24 hours. We have students that teach intimacy and romance stuff and they get sales within 24 hours. We have people who teach marketing stuff and they get sales within 24 hours. So, we have seen with self-defense is another one. Like literally anything you can possibly think of, we've seen people run ads and do really well with it. any gardening like any industry you can think of. We've seen it and they reliably get sales within 24 worst case scenario 48 hours really fast and you're spending $5 to run them. And so I'm not smart. I know it sounds I know like I'm not kidding. I'm just like I've just figured out a way to do it simple. Like for me to get something to work for me it has to be simple. So I found a simple way to run ads. I found a simple way to to do this and turn sales because I if it's complicated I just can't do it. So let me show you the three types of ads that you should be running. I really do believe everyone should be running ads. Even if you're a beginner, you should be running ads. These are the three ads that we run. Um, and I'm going to kind of show you how to run this in a second here, but I want to share with you the three types of ads that you should be running. Okay, so we run lead ads. Now, lead ads, these are how we get email addresses. So, lead ads get us email addresses. Retargeting ads are very valuable. This is how we um basically we retarget and re get the attention of people who almost bought my digital products but didn't quite pull the trigger. So we get sales from these and they're very valuable because if you think about it, we're talking to people who are very very close to buying from us but for whatever reason they didn't. So we'll give them a coupon usually and then they can use the coupon and like that gets them off the fence. So, you may have actually even like gotten an ad maybe from us, but also maybe from a different company. We're like, "Hey, we saw you added XYZ to the cart, but you didn't quite finish checking out." If that's ever happening happened to you, that's called a retargeting campaign. Um, and they basically saw that you checked out and they wanted to like get the sales, so they reach out to you and that's called retargeting. Those are very valuable. You make a lot of money from those because the sales are so close. are like so close to getting off the fence and you just give them a little bit of something and they get off the fence. The third one that we do is sale ads. Obviously, these help us get more sales. All of these work really, really well together. And basically, how we decide what kind of ads to create in case you're wondering like how do you decide? We look at what does well organically and then we make ads based on that. So if a real does well organically, we'll say, okay, why did that do well? And then can we put money behind that? So I'm going to show you in a minute how to like actually set up these simple ads, but I just want to speak um just a little bit on kind of like understanding how you should be thinking as a beginner when it comes to running ads because you probably have a lot of fears around it. You probably have just some like like thoughts. So, I just want to tell you like what it was like for me um as someone who who started running ads. I I started running ads a while ago. Um I think be it was slightly after I had my first million dollar year because I remember being really proud that I hit a million dollars without running ads because you see it all the time like people are like, "Oh, it's such a like I'll show you how to do blah blah blah without ads." But I think that's a really silly way to think. Why wouldn't you take advantage of a marketing channel that you can pay a few dollars for and get in front of very specific people? Like the way it works with ads, just in case you don't know, is that you can tell the ads, show my content, show my ads to this specific group of people. So then the things that are going to like the exact people who are the perfect fit for your digital products, whether you're, you know, whatever industry you're in, they're are the people that are going to be seeing your ads. And so I, someone gave me, so I I'll never forget I was living in my onebedroom apartment in Delaware at the time. I had just crossed over seven figures and I felt because I had all the limiting beliefs are on ads that you might have. I felt um okay, I'm ready now. I've got my big girl pants on. I've got my like I'm ready. I'm ready to do this. I've crossed over seven figures. I'm officially in the big girl game and I can run ads now. See, my limiting belief was you have to be a big baller shot caller before you can run ads, which is stupid because that's why it took me so long to hit seven figures. So, I was telling my friend, she had been she had run ads before and she I was like, I'm going to start running ads. Like, and mind you, like these ads did these I had no idea what I was doing. I did not have them where I went to sit and watch YouTube videos. We're I'm because I'm going to literally in this next section I'm going to kind of show you how to like literally set these ads up. Um, and so I didn't have that, so they didn't even do well. But my friend told me, she was like, "Just so you know, be prepared emotionally for it being really stressful to run ads." And so I was like fully prepared to lose money. I was fully prepared for like this whole thing to be a disaster. So then when I eventually figured out how to do ads like a better way, I was like, I'm should I tell my students? But then they like, should I should I also warn them? Because I thought cuz again, like it had taken me so long to figure out what worked. I kind of assumed with my students that it would also take them a while to figure out what worked. So I was almost like I need to emotionally prepare them. But then they pu pushed publish on this campaign that I'm about ready to show you. Um, what it does, I'm about ready to show you this. And they and it like literally it worked. They got sales within 24 hours. I think I actually have um here I can show you. Yeah. So, here's an example. She says, "I started my campaign at 6 a.m. and I have already made over a 100red sales. I'm in shock." So, less than 24 hours. Here's another one. I launched my course, made a lot of edits, launched ads, just made my first sale within one day. I published my order, my sale, my I published my ad, got a eight 118 pound order and it's only been live one day. When I say 24 hours, I'm not kidding. It's 24 hours. That's why I think it's like very encouraging from a morale perspective. Two sales in just under 36 hours for return on ad spend. So, meaning if she spent $ five dollar on ads, she made $20. Yeah. But she spent $60 $70 and made I'm trying to read this. This is so hard to read. She spent $60. $70 and made I can't even read this without my glasses on, but she said she got a 4x return on ad spend. So, she spent $70. She made $280 in her first 36 hours. Got a sale on Sam Cart within first 24 hours of running ads. I mean, these are just ones I have like super easy and available, like easy to pull up right there. And so all of that to say, all of that to say, if you stuck with me on that rant, all of that to say, um, I want to speak to the fears that are natural when it comes to running ads. But I also want to teach you that there is no virtue and there's no merit in just doing it all organically. It's great to do it organically. It's still a very important part of my strategy, but I really wish I had run ads sooner. It immediately lets you get sales again. And these people, God bless them. I love my students so much. But we are not tech geniuses. We are not marketing geniuses. We are not whiz kids. We are just like regular people. Most of us are regular moms who are running very simple ads. And so basically what I did is I created I sat down and I created a very simple tutorial that shows you the steps that you need to take in order to start your first ad. So it's basically six steps. I share my screen. I go over all the steps. I kind of share with you like how do you know who to show the ads to. So we talk a little bit about audience. I talk a little bit about which of the um campaigns you should run. So should you do a lead ad first or retargeting ad first or sales ad first. So I go over that. I go through the steps. I show you the little graphic that you need to make. It's the most simple Canva graphic ever. It's very simple. Um I highly recommend that you take the time to do that before you decide. you know, you you're just watching a massive free course on am I, you know, how to market my digital products. Um, go look at that video. It's next. I'm going to put up on the screen here. Go watch that next and then decide like what is first for me. There's no wrong answer. You can decide to market your digital products because Instagram a ton of my students do. They see great results. I bet I can find one here if I look. I have a ton of tutorials or a ton of Yeah. made. Here we go. Right there. made 3,000 with less than 130 followers and a new Instagram account in the first 10 days. Perfect. It's exactly what we're looking for. Over $100,000. Oh, that's a Facebook group. But still, $100,000 with a Facebook group, less than 264 people. That's great, too. With $936 followers, I'm averaging 5 to7,000 in automated sales every single day, thanks to my ManyHat automations that are converting like crazy. So, my point in saying all of this is that you can't go wrong with any one of these that you choose, but go watch that ads video next and then make a decision on which one you want to do. Thanks so much for joining me. This was amazing.