Lecture on Climate Science Communication

Introduction

• Addressing challenges with elected officials and others who deny climate science.
• Common objections include claims of fake data and the planet not warming.

The Reality of Climate Change Objections

• Objections often use scientific-sounding arguments to mask true reasons for denial.
  • Examples: "Data is wrong," "Need more studies," "Satellite data doesn't show warming."
• Real reasons often tied to identity and ideology, not data.
• Social science indicates facts alone will not convince hardcore dismissives.

Science and Identity

• Rejecting climate science can be seen as an attack on core identity.
• Facts perceived as personal attacks lead to entrenchment rather than persuasion.

The Role of Physics in Climate Science

• Climate science based on the same physics as used in technology (e.g., airplanes, fridges).
• Rejecting climate science would mean rejecting these technologies, which is impractical.

Advances in Social Sciences

• New insights from social sciences in education, communication, marketing.
• Understanding human interaction with information is crucial.
• More information on physical science doesn't aid in acceptance.
• Knowledge that affects people directly and relates to their concerns is more persuasive.

Effective Communication Strategies

• Don't start with science; begin by connecting on shared values.
• Example shared values: parenting, living in the same area, shared hobbies.
• Authenticity is crucial to avoid perceptions of pandering.

Personal Connection Examples

• As a parent, concern for children's health.
• As a local resident, concern for economic impacts of climate events.
• Use relatable frameworks (e.g. Rotary’s Four Way Test) to discuss climate issues.

Engagement with Different Groups

• Address concerns specific to the audience (e.g., homeowners, parents, military enthusiasts).
• Discuss practical solutions and attractive benefits to engage interest.

Shared Faith and Responsibility

• Most major religions advocate for responsibility towards the planet and caring for others.

Solutions and Empowerment

• Offering solutions prevents feelings of disenfranchisement and denial.
• Highlight practical, viable, attractive solutions tailored to audience interests.

Overcoming Barriers with Solutions

• Examples:
  • Homeowners: Energy conservation benefits.
  • Parents: Safety measures for children.
  • Military: Energy independence benefits.
  • Business: Economic benefits of renewables.
• Local examples: Job creation from solar/wind energy versus traditional power.

Conclusion

• Changing minds through shared values, connected to climate, and inspiration for joint action.
• Emphasize the need for collective action for a safe and secure future.

Additional Information

• Global Weirding: Follow-up resources and live discussions available.

• Visit Global Weirding Series for updates every other Wednesday.
• Subscribe and participate in live discussions on YouTube and Facebook.
• Discuss and act together for climate change solutions.