Lecture by Matt Carriker

Introduction

• Matt Carriker: Texas-based YouTuber
• Channels:
  • Demolition Ranch: Firearm-centered
  • Off The Ranch: Blog-type channel
  • Vet Ranch: Veterinary-centered
• Politics not discussed on channels

Recent Incident Involving the Channel

• Shooter attempted to assassinate Trump, wore Demolition Ranch t-shirt
• Matt expresses condolences to the victim's family and wishes speedy recovery to the injured

Matt's Response to the Incident

• Shocked and confused by the shooter's association with his merch
• Owns a t-shirt company, does not vet buyers
• Emotional impact on Matt due to personal nature of his brand
• Distinction made between his brand and larger brands like Nike
• Adherence to non-violence and non-hate principles

Personal Stance and Assurance

• Channel never intended to incite violence or hatred
• Ensures family safety and viewer safety
• Reassures his 11 million subscribers that he does not condone violence
• New viewers are assured the channel is non-violent

Media and Public Inquiries

• Media inquiries about the shooter's connection to Matt
• Confirms no prior contact with the shooter
• Emphasis on the unfortunate association with the shooter

Moving Forward

• Affected by the incident, but his experience is minor compared to others affected
• Commitment to continuing his work unaffected
• Thanks viewers for their support and understanding

Conclusion

• Absurdity of being linked with the shooter in media
• Gratitude expressed to the audience