Topics include needs, wants, demand, supply, demand curve, supply curve, market, market equilibrium, utility, consumption, consumer surplus, law of diminishing marginal utility, price, value, GDP, GNP, factors of production, national income, and per capita income.
Needs and Wants
Needs
State of self-deprivation; starting point of marketing.
Types: physiological (food, clothing, shelter), social (belonging, affection), cultural, and individual.
Wants
Desires for specific satisfiers of needs.
Influenced by culture, social class, and personality.
Demand and Supply
Demand
Human wants backed by ability and willingness to buy.
Influenced by price and quality.
Supply
Amount of commodity sellers can offer at a certain price and time.
Laws
Law of Demand: As price decreases, demand increases, and vice versa.
Law of Supply: As price increases, supply increases, and vice versa.
Schedules and Curves
Demand Schedule: Table showing price vs. quantity demanded.
Supply Schedule: Table showing price vs. quantity supplied.
Demand Curve: Graphical representation of demand.
Supply Curve: Graphical representation of supply.
Market Equilibrium
Intersection of demand and supply curves.
Equilibrium price and quantity are where quantity demanded equals quantity supplied.
Difference between what consumers are willing to pay and what they actually pay.
Economic Surplus
Consumer Surplus: Willingness to pay minus market price.
Producer Surplus: Market price minus economic cost.
Total Surplus: Sum of consumer and producer surplus.
Law of Diminishing Marginal Utility
Additional units of a commodity provide less utility.
Impacts pricing strategies.
Price vs. Value
Price: Amount paid for a product.
Value: Satisfaction or utility gained from a product.
GDP and GNP
GNP
Total value of goods/services produced by a country's citizens, domestic and abroad.
Formula: GNP = C + I + G + (X - M)
GDP
Total value of goods/services produced within a country.
GDP = GNP - net foreign income.
Factors of Production
Land: Income from rent.
Labor: Income from wages.
Capital: Income from interest.
Organizer: Income from profit.
National and Per Capita Income
National Income
Sum of all income payments to factors of production.
Per Capita Income
Average income per person.
Conclusion
Overview of key economic concepts and terms: needs, wants, demand, supply, market equilibrium, utility, consumption, consumer surplus, law of diminishing marginal utility, price, value, GDP, GNP, factors of production, national income, per capita income.