Lecture on HR Analytics by Jayla, Lead Talent Acquisition Specialist at Growth Tribe

Introduction to HR Analytics

• HR Analytics: Use of data in HR to make informed decisions on hiring and people management.
• Importance: Organizations using HR analytics have reported 82% higher three-year average profits (Deloitte report).

Tools for Tracking HR Analytics

• Applicant Tracking System (ATS): Good for hiring purposes
• HR System: Provides insights into people and processes

Key HR Metrics to Track

1. Time to Hire

• Definition: Time from a candidate expressing interest to accepting an offer
• Importance: Faster hiring leads to onboarding of top talent
• Steps to Calculate:
  • Sum of time to hire for each role over a period
  • Divide by number of hires in that period
• Tools: ATS with reporting functions, manual tracking, Workable (benchmark tool)
• Optimization: Identify the longest steps in the recruitment funnel and use tools to optimize

2. Sourcing Statistics

• Definition: Data on how and where high-quality candidates are sourced
• Importance: Focus efforts on effective channels to save time and costs
• Tracking Methods: Unique application links, Google Analytics and UTM parameters
• Tools: utm.io, Bitly, Google Analytics
• Visualization: Tableau, Excel, Google Sheets

3. Recruitment Funnel Effectiveness

• Definition: Effectiveness of the recruitment process from sourcing to contract signing
• Focus: Website visitor to applicant conversion rates
• Benchmark: More than 11% conversion rate is excellent (Jobvite)
• Tools: Google Analytics for tracking, Smart Job Board for setup
• Optimization: Employer branding, authentic promotion, employee stories, mobile-friendly career site

Tips and Best Practices

• Employer Branding: Important for attracting quality candidates
• Candidate Feedback: Use surveys to improve career pages
• Focus on Mobile: Ensure a seamless mobile experience on career sites

Conclusion

• Starting Point: Begin with important metrics and start collecting data
• Resources: List of tools available in the video description
• Call to Action: Like, subscribe, and comment with additional tools

End of Lecture