Lecture with Sebastian, CEO of Bi-Wise Media

Introduction

• Speaker: Sebastian, CEO of Bi-Wise Media
• Interviewer: Unnamed
• Date: Not specified

Overview of Bi-Wise Media

• Founded at the end of 2018
• Swiss company with global spread
• Focus: Digital-first marketing media for iGaming
• Major markets: Partnering with sports publishers
• Notable partnerships: 365 Scores, B Soccer

Expansions

• Expanded from sports publishers to performance marketing channels
  • PPC (Pay-Per-Click)
  • Paid social
  • Programmatic advertising
  • Influencer marketing
• Began their own affiliation business, especially in Latin America

Focus on Latin America (LatAm)

• Brazil and Spanish-speaking markets are key focuses
• Strong user base in Brazil for partner apps like 365 Scores and B Soccer
• Teams in Montevideo (Uruguay) and Rio de Janeiro (Brazil) looking after Spanish-speaking and Brazilian markets, respectively
• Brazil considered the second most important emerging market globally

Sports and Gaming Market in Brazil

• Passionate sports culture translates to high engagement in sports betting
• Example: Experience at Maracana stadium showcasing the love for football

Comparison with Other Latin American Countries

• Brazil unmatched in size, scalability, and demand
• Uruguay: Strong economy, potential for high player values
• Mexico: Difficult market due to strong dominance by Caliente
• Colombia: Licensed but payment issues
• Chile: Strong casino market

Global Market Presence

• Focus on emerging markets: Africa, Asia, Latin America
• Limited focus in Europe due to advertising restrictions and market saturation

Problem-solving Approach

• Understanding market dynamics to assist clients
• Helping European brands entering Brazil and vice-versa
• Avoiding overpriced deals by leveraging local knowledge

Focus on Live Score Apps

• Core business remains live score applications
• Examples: 365 Scores, B Soccer, Sofascore, Livescore.com
• Live score apps perfect for showing betting odds and making informed decisions
• User engagement driven by real-time data, making it a premium organic channel
• Effective for both user acquisition and retention

Future Direction and Goals

• Transformation phase: Strengthening existing operations rather than expanding
• Reached 60-70 employees
• Aiming to improve internal operations before further growth
• Building own IT department and ad tech solutions
• Focus on facilitating better partnerships and more successful campaigns through technology

Conclusion

• Exciting transitions expected in the next 6-9 months
• Focus on adding value through technology and improved operations

Final Thoughts

• Sebastian optimistic about the rest of 2023 and future growth
• Further catch-up anticipated to discuss new developments