Three Levels of Value in a Career

Introduction

• Discusses common frustration: being experienced yet seeing less experienced colleagues get promoted.
• Aim: Explain the three levels of value and how to advance in a career.

Level 1: Implementation

• Definition: Being the doer, hired for a specific skill set or technical knowledge.
• Characteristics:
  • Reliable, disciplined, focused on getting things done.
  • Considered least valuable in the marketplace.
  • Least influence, impact, visibility, and recognition.
• Issue: Risk of getting stuck at this level without moving up.

Level 2: Unification

• Definition: Managing people, processes, and projects.
• Characteristics:
  • Higher level of value than implementation.
  • Typically managers handle 3 P’s (people, processes, projects) and sometimes policies.
  • Generally, higher income and more impact.
• Problems (Churn and Burn):
  • Lie 1: Need more education (e.g., MBAs, certifications).
  • Lie 2: Need to work harder (longer hours, more projects).
  • Leads to burnout, still feeling undervalued and unappreciated.

Level 3: Communication

• Definition: Effective and confident communication as a key value.
• Characteristics:
  • Successful communication related to leadership is highly valued in the marketplace.
  • Great communicators get more visibility, recognition, and career opportunities.
• Observation:
  • Less experienced or educated individuals often advance more quickly due to better communication skills.
  • Marketplace values communication over technical skills or hard work.

Conclusion

• Importance of developing communication skills for career advancement.
• Encouragement to join executive coaching programs to enhance communication skills.

Call to Action

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• Upcoming video: Improving communication skills for senior executive promotions.