Transcript for:
Etsy Sales Strategies for Holiday Success

if you're looking to maximize your sales this holiday season then listen up to this video because this holiday season there are so many trends that are hitting atsy by storm that we absolutely needed to talk about in this video today now if you're new to my channel welcome to my channel my name is Heather I have been a prior top 1% Etsy seller and I have done multiple six figures in a given year on Etsy now I do full print on demand tutorials even if you are a print on demand seller or handmade seller this is a great video to watch about the trends that are popping up on atsy that you absolutely should try your hand at after this video or even during this video with me now I wanted to take a moment to say an exciting announcement that I have started a brand new membership called bestseller Insider and in this membership I go over Trends on a monthly basis niches that I would recommend for those of you to go into and this is a community of likeminded Sellers and others that sell within the pran space on atsy I go live monthly in this membership and it is so exciting to announce this and kind of launch it this week on YouTube and I'm going to be doing and running monthly challenges in there to keep those of you who want to grow your FY shops accountable to sticking with listing consistently all in all it's just a really exciting membership that I think is going to be really impactful for those of you who really want to stay on top of Trends niches and whatnot in your absc businesses and this video is just a little Glimpse inside of what I will be doing every month in that membership so again you can learn more and join down below so guys the first Trend we AB absolutely need to discuss is the political Trend that we are going to see in the next few months due to the presidential election now for those of you who are looking to jump into the Biden or Trump hi hello it's me Heather from the future of this video so when I made this video this was before Biden dropped out of the election so um just just want to insert this clip in here as well uh just to say that um for anyone who might comment down below about that so any on to regular programming here I just want to caution on this trend because first off this trend is very trademark infringement Zone heavy which means that if you use Biden or Trump you can get your listings taken off atan flag so I'm not saying to go into that Arena however there are some creative ways ways that we can use this trend to our advantage this year one example and by the way say hello to my puppy Chloe this is Chloe she's almost a year old hi Chloe hi you want to say hi to all the YouTube subscribers I think that was her hi to everyone on here so in this trend what I've really seen that is growing on ay is blank for president 2024 which are super cute ideas however again we are in the infringement Arena I would say so to speak as far as people putting Taylor Swift for president 2024 again that's kind of in the infringement Zone and it actually it is in the infringement Zone because you're using Taylor Swift and technically Taylor Swift owns you know kind of that IP so I would not go in that Arena but this gives a really great idea for personalization or maybe other phrases and funny things that you can put in for presidential election or using funny phrases and different phrases as far as political campaigns go and kind of creating really funny types of t-shirts and sweatshirts and even mugs that go along in this trend so what I would recommend to those of you who want to go into the political camp campaign trends that we're going to see on Etsy that we already see to be quite honest is what I would recommend is getting as creative as you can and leaning into personalization and customization options in your designs and this is a really profitable stretch of time we are entering into on Etsy so the next Trend that we need to talk about is the cat Trend now a lot of you probably already heard about this trend in other YouTube videos or other places across the internet but this is a trend that I really don't foresee going away anytime soon and in fact I see it just trending throughout the holiday season so this coet trend I've seen in different designs with repeated Graphics so the 3X3 graphics and I already see this on Etsy in other seasonal products such as sweatshirts that have a pumpkin a coet bro bro I just said bro a coet bow and it just repeats and that's essentially how we can Infuse this design Trend into other niches whether that be the Christmas Niche and gifts for Christmas gifts for him gifts for her probably make probably the most sense for a gift for her but you guys get what I'm saying as far as the Christmas Niche goes any gifts or products you're creating that it makes sense for you can incorporate bows into those designs and you will be incorporating this trend that we're seeing as we go along throughout the year the next Trend that is really Rising on atsy is the cosmic cowgirl Trend now this is usually the stars and the little stars that we've seen in the past few years on atsy with retro designs but instead this is Inus used with more of a country looking font or almost Nashville I I just imagine in my head personally is Nashville and what I imagine Nashville font looks like that's kind of what I think of when I'm thinking of this trend infused with the Sparkle and the star graphics and this is not just making a design that says Cosmic cowgirl or space cowgirl I know some people just want to make that design but instead of just making a design that says cowgirl on it you can Infuse this into any Niche which is something that I really recommend a lot of you to do so this could be a bachelorette party t-shirt that you are using the elements of maybe a more western themed font and then you're adding in those Sparkles and maybe elements of space again this is just something that's came out and is really trending right now and Rising that I would recommend to those of you to maybe try your hand out with the Evergreen niches that we see all across atsy as is Evergreen niches sell so well during quarter 4 and this is something a lot of people sleep on around quarter 4 is everyone is preparing for maybe Christmas gifts or Halloween items or Thanksgiving products and really Evergreen products are going to sell almost double to to Triple to quadruple the amount come quarter 4 and you can still hit the holidays and the gifting season come quarter 4 just by creating Evergreen products so that's just a little thing I wanted to remind those of you who are creating listings and designing right now and maybe you're not seeing sales in just designing for seasonal products and honestly Evergreen products is where it's at in my opinion the fourth Trend to talk about is the Social Club Trend now this is a trend that again the past few months it's just blown up on Etsy and a lot of these trends when they blow up during the year and I feel like blow up is maybe not a good word but I'm using it anyways some trends that do really really well in the year I remember I used to ignore the trends and be like well everyone already did that Trend so I'm just not going to do it but I always look back and I say I wish wish I jumped into that Trend that I'm a little bit behind on and I wish I added value to that Trend so doing something unique in that Trend not doing the exact same fonts everyone else is doing or the same Graphics everyone else is doing there's so many ways that you can incorporate elements of a trend and make it your own and add value to the market and the niches and the product types that you're in right so the social club trend is just a trend that we've seen in the past few months on Etsy but it still is very very desired by customers and there is a market need still for it even if you feel like you're late to the market this is a trend that you can incorporate and usually what this trend has is almost a circle format right so there's the curved text at the top in almost a newspaper font that's the best way to describe it and then there's usually a graphic in the center or on the sides of this type of design and maybe a EST or a year in the graphic and in the design so this is a design format and something that you can kind of use and tweak and use different fonts you can combine multiple Trends so this trend is something that I have seen just blossoming so quickly on ay which is the '90s Trend so '90s throwback we're seeing this and we've seen this for a little bit here but I'm seeing it in a little bit different of a way this time around and it's either incorporating colors we're also seeing the bootleg t-shirts now that is a part of kind of the throwback Trend we're seeing and this is almost a branch of that I'm seeing a lot of t-shirts that have tour or '90s tour something that is of that theme that I've been seeing across Etsy along with that I'm just seeing kind of '90s almost vintage graphics and different '90s graphics with like the triangle thing all across atsy and it's really cool to see it's really fun we're seeing colors of turquoise and that bright purple color and those colors and tones that are being incorporated into designs that are just really blossoming on Etsy and I've seen a few bestseller badges for 9s products and related products and this is really great for birthday gifts right so people who were born in the 9s this is a really cute birthday gift I have been seeing this '90s theme infused into Evergreen niches too such as the teachers Niche and other niches so again there's just so much you can do with these Trends and infusing and incorporating them into other niches so at the end of this video I wanted to throw in one more bonus Trend which is the overlay font pattern Trend that I've been seing for quite some time on Etsy but it looks like it's coming back in a new way which is floral patterns overlaid on font which is super cute there's usually an outline around the perimeter of the font I don't know why I said that word so weird by the way I said like perimeter parameter basically this trend is overlaying patterns and you can use this in so many ways not just by floral but we're seeing checkered patterns really Trends so if you infuse maybe the checkered pattern Trend into let's say fonts then that could go a long way as well there's just so many ways that you can use this type of font Trend that I've been seeing across Etsy even for the fall and maybe Christmas what patterns can we Infuse into fonts and go with that Trend I hope this helped those of you who are looking to make some sales this holiday season besides that if you want to join me in that membership again you can join down below we start challenges usually at the beginning of each month so today we are starting a challenge as I post this video so if you catch this video on today then I highly recommend joining so you can join our challenge down below besides that if you have any questions following this video please let me know in the comments section or any suggestions of future videos and I will see you all in the next video here