Monthly Income Breakdown of a 23-Year-Old Creator

Overview of Income

• Total earned: 35 lakhs in one month
• Not a consistent monthly income; depends on various sources
• Income not wholly pocketed due to taxes and expenses

Sources of Income

1. Podcasting

   • Earned: 10 lakhs from 2 paid podcasts
   • Charging up to 20 lakhs for a paid podcast

2. Dedicated Videos

   • Earned: 8 lakhs from dedicated videos
   • Highest amount charged varies; depends on engagement and CPM (cost per thousand impressions)

3. Integrated Segments & Reels

   • Remaining income broken down into integrated segments and reels
   • Total from these sources: 14.5 lakhs

Income from Other Business Ventures

• Own agency, Market Up, generates approximately 12 lakhs per month.
• Agency services include content creation, video editing, managing brand collaborations, and more:
  • Expenses (salaries, rent, etc.): 5-6 lakhs monthly

Podcast and Video Production Costs

• Podcast production cost per episode: around 50,000
• Monthly cost for podcast production: 2.8 lakhs for 4 episodes
• Editing costs: approximately 65-70 thousand per episode
• Team salary for video production and management: 3.5 to 4 lakhs

Brand Collaborations

• Income from brand deals is highly variable and depends on the creator's engagement and niche.
• Examples of brands worked with include Google and various AI-related companies

Creator's Background and Philosophy

• Started creating videos around four years ago, producing approximately 1200-1500 videos
• Stress on continuous hard work to reach success and recognition
• Influential in the creator community, establishing relationships with major companies

Sustainable Income Consideration

• Important to note that creator income can be fluctuating
• Some months yield no income from brand deals

Personal Insights and Future Goals

• Emphasis on aiming for new horizons and markets, including potential international expansion
• Encouragement on making use of opportunities available in various markets

Managing Costs and Lifestyle

• Focused on taking care of family financially
• Monthly rent paid for family home: 44,000
• Discussed efforts made to save on travel expenses through brand collaborations

Advice for Aspiring Creators

• Earning does not equate to happiness; fulfillment comes from genuine connections and impact
• Approaching brands ethically and seeing them as partners for growth rather than just as paychecks

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