Transcript for:
Income and Business Insights of a Young Content Creator

I made 35 lakhs last month the 23 year old guy who is making 35 lakhs a month so first tell what is this breakup of 35 lakhs people have to know and every month it happens that last month was the highest is what people want To know what are the sources of income of this Rs 35 lakh, how much has come from which source, how much was through podcast, how much was through reels and how much was through dedicated videos. The creators are charging up to Rs 20 lakh for one paid podcast. That's right 20 lakhs that's a crazy amount for a podcast that you watch. 8 lakhs was dedicated to us and the rest was integrated segments and reels. What's the highest amount you've charged a brand for a dedicated video and an Instagram's every [laughs] month. Hi Everyone, today we have invited such a young guest who is absolutely viral on social media and has more than 2 million plus followers on social media. And we have spoken everything about how much money a content creator makes if one starts an agency business. If you want to do it, then what are its unit economics, how much are the costs, how much can the income be, how much is spent on salaries and most important whether this income of a content creator is sustainable or not. If you want to become a content creator, either start an agency business. Have to do then this is going to be the perfect episode for all of you we have called my friend Ishant Sharma who is also my unicorn secrets and nowadays he has become very viral also you must have seen his name in all the newspapers because of His Viral Podcast And We Have Broken Down Every Number Of His Income As Well As Expenses In This Video Make Sure To Watch This Video Till The End And Just Subscribe To The Channel So That We Can Create More Value Additive Content For All Of You Also We have launched a separate channel to efficiently load clips. If you are someone who wants to watch this podcast in a short format of few to two minutes make sure to subscribe to that channel as well. Enjoy the show or not. This is what I basically said in the podcast. That I made 35 lakhs last month, now when I said that statement, the typical thing that many people do, the normal mindset of people is that, well, I made 35 lakhs last month, which means every month I am making 35 lakhs. That's Rang, I earned 35 lakhs, so it means that they went into my pocket, That's another Rang, so there are a lot of misconceptions like this, people think that they are like that, they are lying or they are. Like, why is he speaking at the age of 22? Click bait hai, aisa hai, aisa bhi nahi hai, that is another misconception, so I think a lot of terms and conditions were there which people did not understand and it went on all the news articles and everywhere. Was talking about it I just want everyone to know that I have been making videos every day for 4 years I have made about 1200 to 1500 videos on youtube4 five years so before you look at that headline these are the terms and conditions that you should understand Let us talk only about terms and conditions, let us clear whatever misconception is there, you said that 35 lakhs is not every month, that is one second, you said that the entire amount is not in the pocket, off course tax etc. is also deducted. And there are like other expenses and let's talk about that breakup of 35 lakhs so what are the sources of income of this 35 lakhs, how much has come from which source and then we will talk about that in detail on each source, okay? Let me tell you what I do, I am running from youtube1, these are two things through which I make what ever I make now let's talk about as a creator right so there are many ways you can launch your courses you can sell your own Merchandise You can create your own products and sell What I have done in the last few years is to depend on AdSense and number to work with Brands which I love to work with So talking about AdSense for me It page me about $3000 every month So Datchi I Make Through That Every Single Month Now Adsense Is Not Enough To Run A Business As A Creator Especially What I Do Right I Have Been Recording Round Table Podcast If You Have Seen That Latest Podcast With Ashwini Lobar Sanjeev Vi Chindani Sarthak And Ashish That Is A Huge Investment Now You Will Not Realize What Goes In The Behind The Scenes Of Making That Podcast Happen A Not Even Talking About How I Came Up With Those But Just Talking About The Logistics Part Of It There Is A Whole Camera Team That Makes The Video It helps in recording. There is a whole team that helps in recording the audio. Make sure that all the audio that is coming is After getting collected, it is being stored well at one place and they are also listening to it every for the whole time. After you listened to the entire two-hour podcast, there is a studio where all the props are, everyone was sitting on the sofa. You have to pay right so it's all a lot of expense so each podcast which I do and I am also traveling so the podcast I shot was in Delhi, went there, took flights there, will stay there one day, no cushion there If that I can stay at his place then I have to pay for that then it comes out to about 0000 for every podcast which I do around 50000 it can be more than that a little less a little more I will do it in bangalore then a little Kam hoga 10000 type but 50000 per podcast episode is what I am spending right now on just the production of it but how many podcasts do you do like this in a month Last month we did about four to ₹ lakh rupees would have gone on this This is just the production, now the editing is right, so the editor is the one who will change the camera in the entire podcast, now he is giving me my mouth, now he is seeing Kushal's mouth, so this text time is watching the entire two-hour podcast, the guy is making changes in it. So that takes time right from the camera, go to each statement and see what is there in it, so that is another expense, so this editing happened on the podcast, after that it became a podcast, the editor gave it to me, I have to pay him. About let's say ₹ 6 to ₹ 1 00 for that podcast or and that is the podcast, edit it yourself, then I will give that podcast to my short form editors, so the short form editors take that podcast and make small reels of it. What you see on youtube is 1 reel made so I will have to pay about 000 000 for all the 10 reels and on top 10 reels it is around 0000 depending on the editor what he is doing but that is a Rough Idea of ​​How Much I Pay So That's Going to Be About 65 to 7000 Spent in One Episode I Do Four of Doses and That's 2.8 Lakhs So That's Just the Podcast Side Then I Have a Manager Right Now This Editor Made a Mistake Have you written something wrong somewhere or will you have to tell the editor how to edit it ? All the information about it is What is handled by Simon I have been handling all of my operations in my in my but you can mute this may be. A So I Pay Him About $000 a Month And Then I Have to Pay a Thumbnail Designer Then I Have to Pay Someone Who Writes the Captions in Every Single Video And That's Basically What My Team Costs So It's Going to Be About 3.5 to 4 lakhs total Which I pay to all of the teams and to all of the podcasts Which I record Now if I record my own videos then its costing will be separate basically so that is the expenses of me as a creator every single month then Coming to my business now Market Up is a 25 people company where we work with companies and we help them grow on social media. So what happens in it? Every company has an account manager, a video editor, a designer and If there is a writer, then all these people form a team of four-five people and they give cutter to that particular client, so their salaries are there, sometimes there are editors who work on a freelance basis, so their freelance contract payments are there. If all these things happen then in fact my business has a huge amount because of the salary which we have to pay and then the freelance payments so let's just say my business makes about 12 lakhs a month so 12 lakh a month I have to pay athlete 4 5 lakh in salaries and all then we have the head quarter in Bangalore where we live, which is market up's head quarter there, its rent there, what is made there, everything. It comes out to be about five 5 and half 6 lakh so that is the cost of running my business and that is the cost of running my youtube3 out of 5 lakh now you said that 2 and 1/2 lakh is from youtube2 5 lakh so Market Up you told that 12 lakhs of revenue is late so what I make is not Market Up's revenue that 12 out of 35 is not included that Market Up one so what is the source of remaining 32 F that is brand deals so all of them Yes so what happens in brand deals is that depending on what is your reputation for that particular industry let's just say I make videos around AI I make videos around business and I also make videos around skills so whatever are the companies that work around it Sells around it then they come to me and they say that we would love to work with you now I pick the Companies Which I Want To Work With Right Like Recently I Got To Work With Google2 Reels So That Was A Good Deal Which I Did So There Are A Lot Of Brand Deals Like That I Do With Companies That I Love And Want To Grow So Because Of that we have that number of 32.5 lakh and it evolves podcast, it evolves ten dedicated videos and it also evolves the reels and integrated segments, so all these things happen in the umbrella of brand deals. If you understood, then out of 32.5, tell me how much podcast. How much was through reels and how much was through dedicated videos, so in podcast I did to podcast in that specific month which was paid to paid what is basically company who wants you to work with them this is very much this Isn't Just Me All the Major Podcasts Which You See Majority of the Podcasts They Do Are Paid So Company Is This a Paid Podcast I'm Talking About the Like the Biggest Creators That You See You Do Podcast Right the Biggest in India So You're Saying I'm not the biggest know you 're on a different league all together I don't consider you to be a creator okay I think of you as a founder oh wow that's a good come back or go ahead so what's the point give come To you and they said that we want you to cover the story of our founder and whatever you want to plug them, you will plug that, there basically a founder will come and go to the creator and say, you are a podcaster and a creator as well. Podcaster and will say to him that you take our interview on your channel and we will pay you for it, right then okay go ahead and you have no idea how much they can actually pay whereas creators are charging upwards of 20 lakhs for a paid podcast or Right 20 lakh datchi out to them when I was very small and I was like I love Notion बहुत हैल हुई मेरे को Notion se and I would love for me to make a video with you and show it to my audience I could do that without Talking to them as well but I thought that I want to be in their good books right so I reached out to them we collaborated and because of that because of me building a connection with them now when I go to US I will be interviewing their cofounder wow right So Notion is a 10 billion dollar company and just because I messaged him once and did a collaboration now he knew me so I said I am finally coming to you after four years of working remote would love to meet you would love to Meet The Team And Shoot A Podcast If Possible Again This Is Unpaid I Just Really Want To Meet Them And Document Their Story On My Channel And So That Was Only Possible Because I Talked To Them So That's How Brand Deals Work Correct But Then How Much Breakup Kitna Tha Podcast L And Dedicated Video Out Of 32.5 So Podcast Breakup Tha 10 Lakh Was Podcast Okay Another 8 Lakh Was Dedicated Hum And The Rest Was Integrated Segments And Reels Samaj Chach I Did And A Lincoln Lincoln Post Okay And How Much Wood You Charge For Each Of These Segments Let's Say Mag Brando And I Want To Collaborate With Ishant Sharma Generally Like What's The Range You Charge For All These Buckets So I Can't Tell You That Number Because It's Different For Different People Okay Okay But What About Reels And dedicated it will be fixed not fixed again because there is no hidden cost there is no cost to make this reel which is to make this podcast so sky is the limit depends on how eager they are to work with you so many times It Turns Out I Didn't Want to Work That Much But They're Like We'll Pay You This Much So They Keep Increasing the Price So That's How It Works So What's the Highest Amount You 've Charged to a Brand For a dedicated video and an instagram2 got it and is this subject to the subscribers followers and it's more towards the engagement what is the engagement of the creator what would the brand look like so there are two types of brands which come to me the first brand which comes This is like, Ishan, we don't talk about CPM, what is CPM, basically they are saying how many impressions will they get, like for example, I made a video, it got 50000 views, so now the brand says that our CPM is two, which means that for Every 1000 views we are willing to give you ₹ Okay then according to that the price is decided so that is how it works some times sometimes we will give two or we can at max stretch to three and that depends on different brands But some brands are like we just wanted to make a dedicated video so that if youtube1 minute cpm agar do bol raha hai to to it like per view cpv cpv ex CPV yes CPV is that CPV of two means if it is 5000 then I can charge 1 lakh but I don't really work with brands who are like very conscious about CPV and all that because if there is any brand which has a product worth 3 lakh Ok they are selling a product worth ₹ 3 lakh so them thinking about CPV how much will it cost is a bit weird because even if they close one person in 50000 views they will end up making ₹ lakh and it is very easy for them to do that if The topic is right if the audience is right if there is an intersection in that so obviously they will be able to make that so then I charge based on what are my rates and how much impact can they get from my video right like there was a Brand for mum I worked I charge them 2 lakh and they made 40 lakh of revenue from that wow and this can you charge variable also in this case since they made so much revenue can you tell them that some revenue share you have to give it to It is called hybrid, there is one on afit basis, there is one after afit basis, there is lam sum cost right, so this is my lam sum charge, I charge x amount for this we work, if you say yes then that is the second one. The third one is hybrid so this is what they do they say that okay let's just say if you charge 100 for less sum charge 70 and the rest we will do anyway the charge is unlimited depending on every sale that you close you will make Some ​ ​Can actually afford it you will end up making a lot of money from that some times even more than what you normally charge Are fine with it and because people are able to afford a lot right there people love to experiment they have a lot of such income which is left in their account which they can spend a discretionary spending which they say right so they can spend and they Can experiment then there it works very well afit wala gut it so your majority source of revenue would be the brand deals brand deals gut it and brand deals again it's very fluctuating eating this was like last month but it is not like this every month right So It Keeps Changing A Lot There Have Been Times That I Made No Money From Brand Deals It Was Just Made Sense It Happened To Me Multiple Times And I'm Okay With That I Know That It's A Fluctuating It's A Business Right Every Time Same I do n't mean that every month I will make that. And plus expenses are very high I just mentioned and obviously there is GST on top of that 35 lakhs plus GST or so I do that GST payment and just blows my mind so tell me one thing this is how much profit is there out of 35 It must have happened in the last month. Look, I just told you so about 5 and half lakhs is what I spent on all the expenses so the rest is profit so there must have been a profit of 29 and 1/2 30 lakhs. Got it fair and this was the highest or There is no higher than this, that is the full clip, earlier in it I have said that in March 2022 I made 15 lakhs for the very first time in my life and that when I dropped out of college and from then till today this is What I made so my question to them was that I am not able to build something big because I am just trapped in this and people will say that hey how is the small money and all you have to be in bigger ponds right I think That everyone you are in your own well where you are a frog and you are thinking that this is the ocean right then from outside comes the fish I am a fish and I say that there is so much more opportunity right that you can unlock so you need To go to bigger oceans and explore there are so many opportunities I know people who are making a lot more money with businesses right they are building their own AI tool they are selling to global companies right and they have a MRR so consistent Subscription Service Monthly Recurring Revenue its What does it mean? Let's get this AI tool. I have a friend who has built an AI tool in which you can get access to YouTube2 for the life time deal. Life time deal means that by giving 00, by giving 15000, 16000, you can get access to that for ever but but India. In Selling That's a Bit Tough Because of What I Just Told So That's How It Works So I've Seen Bigger Things in Life I Come to Places Like Lodha Park and Then I Meet People and That Humiliates Me Down I meet billionaires and I'm like okay I'm doing good but I need to have that feeling that no I can do better I can do bigger And at some point it becomes a game Or it just becomes about how can you Go Higher Because I Don't Need So Much Whatever Money Is Right Because I Don't Spend So Much I Don't Spend On Cars Or Luxury Vacations I Don't Spend On Buying Luxury Clothes Or Buying Something I Don't Have Do's Needs Right I Just Live with my cofounder in the up market Head quarters work there We have a small lean team and I'm just really excited to go to US So US is another new ocean for me Right I'll go I'll go meet people in SF There are a lot of people who are building good things and they are making a lot of money with that so want to see what they are building so that my mind opens up and through this podcast and meeting people and going to events and seeing new countries You Will Realize That There Is So Much More To Explore So That Is Very Important By The Way Lada Paag Mein Koi Biller Rahi Hai But Still It's Still Very Good Right I Meet The People Over Here Scene R We Have Seen Your Reels Go Viral Again and again that I went there and met billionaires You posted it again that also went viral by the way but there are millionaires here yes millionaires so of course I think everyone Miller bl What is the cost of a flat here in Lodha Park I Think sen 8 crores at least yes so if it's a two BHK then it will be five and 1 half crores three BHK would be six six and half and four BHK would be 10 10 12 crores so basically these are the people these are Not normal job goes right here they are working as a CSO and they are building their own company and they are generational wealth which is less but the thing is I think at 70 to 75 most of the people who are staying are on rent also by the way Not everyone has bought the house here but do people also who stay on rent are like doing a very well settled job in I am a private equity fund venture capital fund and they are working as or you are right like CX of listed company creator Content creators are less, quite a few, I don't think there are a lot of creators here, but yes, let's see, going forward, content creators will increase and all is not good, meaning the whole point of you being here is that you are here because you get To meet really great people right that was the whole point of the book I created or it got circulated in all our [laughs] lives so the first advice I got when I came to Bangalore is from a mentor of mine is like That brother, you have to go and live there, how much is the rent, he said, 3 lakhs, 4 lakhs per month, go and live there, I said brother, I don't know yet, how big a flat will be at 3 lakhs per month, it is like a 3 BH for Rs. 1500 Squ feet type wow datchi from udaan and he is like ki sujit got a new villa just for his work and all right this is great so people like this live there ya no that's true tell me one thing this is what income is Have like over the last four years of your content journey how has this scaled on a per year basis and how has this grown meaning exponential growth hota hai linear growth hota kaise grow growth kaise hota hai abhi to stagnant ho gaya mera and that This is when I realized that brother I am not able to do 10x we are right how much did you make last year how much i made last year don't tell watch my video no no not made a video about it i made about cr ok 1.5 ser last Last month last year and first year me kitna tha ye first r vt first r content creation 2020 sd right 2020 aa I think I made like 000 ok and second year second year so the money I made in the second year with the money so it was a commission Of me teaching on Unacademy plus doing youtube's remove Unacademy from here let's just talk about brand deals I just want to show and tell the message whether exponential hota hai or linear hota hai and all that is the point I think it was supposed to be more than 5 6 lux second year or meaning I was not working with any brand, earlier my mindset was such that brother who does brand deals, scams people, he is deducting someone's rights, it is not right, so I asked. Well, my audience, you tell me, would you want me to work with this and this brand because there were a lot of messages and emails coming to me, so I talked to them and they replied back and people said that as long as you are. Working With Brands That Are Good We Don't Have Any Problem With That In Fact We Want To Know What Brands That You Promote Right So It's Always It's All About Your Ethics To Me At the end of the day it's about what do you think is right and what you can do and still go to sleep with peace or notes that's well said let's talk about market up media pvt ltd its unit you said 12 lakh a Monthly revenue is yes and expenses of Rs 5-6 lakhs are usually there for any one who wants to start something like this. How should one start and what are the expenses and how much means salaries etc. how much, how much should be given to whom, how would you advise. Right, first of all I want you to know that an agency business is that it is largely about managing people. Right, if you are hiring people, if you are retaining people, then you have to be very good at understanding that people. What do you need and how can an employee come to your company and grow along with your growth? If you do not learn that then people will leave or people will feel jealous that good companies are making so much, I am not making enough so. They need to have some incentive while the company is growing as well not just for the people who are doing sales who are closing but also the people who are doing the operation job. You should know how to understand people, you should know how to hire people and the second thing is that You should know what is selling in the market right so you have to be very flexible that ok right AI services are selling a lot in the market today so I am going to pay to that I will learn it and I will sell it but Even before that you need to have a very strong understanding of content like what we offer we help brands with organic social media growth which I am here today the reason for me to come to Mumbai was yesterday I had a shoot with the Brand which was a client of Market Up and we had to start making videos for them They just signed the contract on Tuesday We got the payment And so I quickly came here Their team lives here So they were like we would love to get Started with the videos We had three videos to record We hired a studio videographer equipment and we started recording So what are your deliverables You write the script You decide everything What all you do So in market up What we offer is a Right to End Management Package: Right to End Management means that if there is any business, we will take it over and on it, everything from the audience of your product to who is the audience, what does that audience watch, YouTube3 is going and then making sure. That's going to be a content calendar, okay, let's say in a month. What we normally offer is about 8 to 12 videos, long form videos on what we can do that we handle the production of it, editing of it, thumbnails of it, complete AB testing. We have to create analytics and share them and then rate it on that right, so this month we did this, we observed that these two videos worked and the rest of the videos did not work so we will double down on these videos or we will now experiment with something. Otherwise it's a six month long process It takes a lot of time It's not an easy thing to do It requires a lot of effort That's why Saransh is my cofounder Without him I wouldn't be able to scale it because I'm the creator So most of my time goes on Closing the deal like this client for this I went yesterday to shoot I met the CMO the marketing head is at a café in Bangalore so the CMO sits in Bangalore the team is in Mumbai so I met him I Told Him About What The Work I've Done Case Studies We've Done Before And He Was Impressed So He Was Like Okay This Sounds Good The Next Step Let Me Get A Proposal From You So We Create A One Sheet Document Very simply write down what we can do for you how much we will charge you for that and what are the case studies that we have achieved in the past typically how much do you charge what is the average ticket size so that is largely Depend on how many videos are there so it could very anywhere between 2.5 to 5 lakh a month got it in which we handle there youtube2 and at one point in time I assume you would be working with three to five clients because you said 12 lakh a month is The revenue and if you are charging two and half to five then four or five clients so what happens is we also work with certain creators creators don't pay that much money or don't pay but that helps us understand that it is good for the creator who is making the video. How can we optimize there are some creators we work with in the us for where we do video editing and give Pay a lot for that how much difference will there be in India vs athlete 3x easily 3x so if a creator pays me ₹ 3000 for a short edit they will play easily 10000 for a short edit for a shorts youtube1 reel ka matlab they are also Big means it's not like there is any way for US guy I told him that he is ready to pay tax ₹ a de fa so the thing with that is that in US which is youtube2 lakhs in US if I were and this same number is US Had I been in Adsense, I would have been getting at least 20 lakhs easily. So CPM in US is insane. Can you explain to the audience in simple term CPM RPM? What is CPM? Yo number cost per mill CPM mill means for every 1000 views. Meaning if youtube1 then they gave you ₹ that is your revenue 555 is your revenue so that is essentially how it works tera kitna hai cpm and rpm 1.5 $1.5 . What is 0, so for every 1000 views, let me check your value on a simple case, should I bring a laptop and give it, no, it's fine, it is $1.5, so basically ₹10, let's assume ₹1 got for 1000 views. So if you get 1 lakh views then it means you will get 000 right but it is very a lot so for example when I make a video in digital marketing its CPM is about 7 to 8 . Insane, I don't know whether that video is like this or not, the digital marketing keyword is like this, if you are looking at a blogger, if you are looking at a gamer, then they earn very less from AdSense, their entire AdSense gets lost because they are making athletes. Like a lot of views but RPM is so low because there is no brand that wants those paid The only brand you will see on their ads on their videos would be very massive brands right you might see like zomat and swiggy And some some brand advertising on them but then you want to see like a very high intent brand which sells into finance and money ka jo part hai hum ok fer and in this then again ideally like CPM RPM you are saying then people in US will be more if $1.5 India's RPM is comfortably 15 15 comfortably 10x means for my niche so my niche is one let's talk about business up skilling and how can you make money with what you have so it is insane means the highest CPM the highest CPM niche In US Is Credit Cards I You Make A Video No Credit Cards You Get Like 44 My God Wow So One People Say That You Know The Best Way To Make Money Is Tell Other People To Make Money That Is Actually True But That Dozen Stop You From Learning From That And Then Making Money After Words Or Right So Okay That's The Truth You're Mentioning It Again And Again Got Me But Then What Now You Can Write That On Every Video That I Make And You Can Actually Learn From It And Make Money Yourself Or People Don't Understand Or That's A Better Way Of Living Your Life Than Just Talking About It Made So Much But How Can I Make Exactly So You Need To Have That Growth Mindset That Well How Can I Make Right So that is the motive of this video right what is the highest amount you have spent and on which item I spent it on about 15 16 lakh we spent on a second hand MG Hector that we bought so it was in a very good condition and I was like if I go and buy it right now out of the showroom it cost me at least 24 25 lakhs this one looks good anyway u don't use it much because i am always on u in bangalore too much traffic not gonna drive i don't know How to Drive as Well So My Father Would Use It Normally When Going Out to Take the Family on Sunday Monday Why We Got That Car It's Pretty Good and That Was What's the Breakup of Your Monthly Expenses Which How Much Rent Pay Jaata Travel How Much Do You Save How Much Do You Invest And All Right So The Rent Which I Pay Is About 44000 For My Parents House Which I Take Care Of I Want Them To Be Completely Retired I Don't Want Them To Be Spending Any Money so he can actually choose what to do now right like many times fathers are buried under so many responsibilities that they can't even think what do I have to start with my father is a podcaster right and he is able To focus on that because I'm like you don't have to work to take care of the family all I'll do that so now you're working because you genuinely love the work right so you like that so you're doing that that's the one Expense second one is market up's account which is what goes from market up's account which is like 53000 are house rental rental rental I don't own any flats so then the next thing that we have I think I would have to travel how much would be the travel per month so it depends now for example for my 23rd birthday I took my mom to Singapore so I really want to spend time with her and because of so much travel I am not able to spend time With my parents , I took it all out and was thinking about half a lakh for two people for four days, Singapore, that was for this month, after that, I am traveling here, I am coming here, after that I will go to US, that's it. The entire expense has to be booked now Flights there How much will it cost in the US Total You're going for a month Right or I'm going for a month How much will it cost for a month So so it could have cost me a lot What I did again I'm A Creator So I Know That If I Can Think of Something in My Head I Can Actually Make It Happen So I Was Like Why Not Work with the Airline Right Now I'll Be Traveling a Lot I'll Be Going from Bangalore to Sing to Bangalore Too San Francisco San Francisco to New York City New York City to Back to Bangalore So I Just Started Emailing Airlines You'd Never Believe Airlines That Could Work with the Creator He Talks About Business Right But It Happened I Emailed Nine Different Airlines All Yours Air India Emirates British Airways What Ever You Can Think Of I Did A Deal With One Wow So So They Were Like That We Would Love Too For You To Be There And The Reason They Said That Was Because Of This They Said That Our Airline Was Founded By An Entrepreneur When I What Take The Name Because That's What It's Going To Be Now You People Will See That Reel And We're Closing 40 Years Of Starting This Airline This Month So You're Also Going On A Trip To Interview Founders And Entrepreneurs And You Have That Business Vibe So you integrated like that way that I'm flying on this airline it was founded by this founder everyone knows about him he 's a billion and and I'm getting to fly with this idea in my mind so it flows in very well so this narrative speaks Is this which you create to pitch to that brand so I did that and they took about one and half month but they decided and free business class wow to this free meaning all three like Bangalore to SF SF to New York SF to New York if that does not work then For that I will take some different airline but for the two biggest expense like now if you go and try to book a flight it will cost you 1.5 lakh one way so you saved 3 lakh I saved 3 lakh for the economy which I would have booked But I got business class, how much is business class, business class would easily be for 5 lakhs, one way, what are you saying, or so, that is, instead of one, you would never imagine that this could happen, right, I just had that dream, I am sitting in four For five hours I took out their emails. Apollo from Lincoln is an AI tool through which you can get the emails of a lot of people. I started emailing the marketing heads of all of them. Many of them did not reply. 90 did not reply but then the one that Did they set up their marketing agency there I talked to them and pitched them Finally one agreed So it takes a lot of time but then you get to reap the reward Connection with the airline Now I'm going anywhere I can just reach out to They are so so cool man I mean this is really very courageous and plus it's so like I mean I don't know it's so right that yes ethical too plus you figured out a way that yes how can I benefit them as well as me Hats Winley can be beneficial. There are two ways of thinking, one is that man, he is putting the brand everywhere but the other way is that it can also be like this, can I do something like this or is this the right way to approach it? Curiosity and not just the angle that he is lying or he is cutting someone, so think with that and mindset there is a lot that you can expect as it is just a number. What is the maximum expenditure in a month? Last month itself, I took three trips to Delhi, one trip to Mumbai and that was like a huge expense. So I went to Delhi to shoot a podcast but I got sick there because I'm not taking care of myself . This should not be done completely. I fell ill and had to extend it by three days. So if you are staying in a normal hotel, you will get a bill of Rs 6,7000. But if you spend a day at the hotel, then you are staying there for four days. Jaane Ki Flight 15-2 Haj Bangalore Delhi Delhi Bangalore Then Aap Pe Three Times Going It Comes Out To Be 1.5 Lakh 2 Lakh And Just Goes In Flights And Stay A Of The Hotels And Everything And A Let Me Ask You Two Tricky Questions Because We're Towards the End of the Podcast How Much Money Too much money for you so I don't really know what happens when the money comes into the account like this so much credited means just recently I got the biggest payment I ever got in my life is about what it was like 9 lakhs 9 lakhs For one deal credit in my account like this suddenly so I saw that number but it did not make me happy, it means something did not add any happiness to me to my mind what does happiness when I get emails from people that I love you Watched the Video Now Business About Internships and Freelancing I Got My First Internship I Was Able to Afford My First MacBook Because I Watched Your Video I Started My Job So That's What It's Like Fills Me Up With Joy So That Answer I Don't Have An answer for that question or that's a good answer and the last one how much money do you spend on girls every month your talking about my mom and my sister no no apart from them I don't count you I think you Don't have to count it's just unconditional and you should think about that but I feel grateful that I'm able to support my family and my team and so I know very well that tomorrow it can all go down and it can very easily go down so I'm just very What is the highest amount of money you have spent on a date with someone so I once went to ITC Maurya So ITC Maurya is a very luxurious hotel in Delhi I was staying next to it in Taj Palace New Delhi so I went To ITC Maurya Bukhara in a restaurant which is the most expensive, I felt right there, I ordered Paneer Butter Masala, I ordered Dal Makhani, I ordered two Roti, 6000 bill, 6000 for that, wow, so and there, all the same, meaning sevla b lares, that is. More of a champagne vibe I don't drink so I don't go there but that was the cost 6000 You paid or she paid You have to pay for lock If you have to say Or let's split Or she says let me Pay And You 're OK Just Move Loser DNA Meaning I'm Not Saying There's Something Wrong But You're Respecting Their Presence Right And You Care For Them So That Doesn't Matter So Otherwise That Was The Thing Right I Made A Reel About when I first went out with a girl One I was in college right then Papa had given me three or four such 500 notes, after leaving me at an event and went back, I was sitting in the middle of Goa in the first semester. There came a bill of something like Rs. 700. I am taking out my notes and releasing that my father had given me the money to take care of me, he had given it to buy some of my books and I am sitting here with a girl. I am dating I am going on a date There is nothing wrong in that but I am just not ready so decided I have to first get ready and then go for all of these things which are luxuries and not necessities Thank you so much Ishant for doing This Was a Lot of Fun Talking to You Any Last Money Related Advice You Want to Give to Everyone Who 's Watching This Guy Don't Think of It as It's Something Evil Never Believe Money If You Do That It Will Destroy You Will Always Hate Money That Are You Will Always Be Waiting For It And The Answer To Most Of Your Problems And Questions Right Now Is To Make More Money Right Now Than It Could Be Your Emotional Needs And Everything But First Of All It Is Money Fix That's a very powerful advice Thank you so much for doing this It was so much fun I have to host you for another episode Tilly Thank you so much