Differences Between Successful and Unsuccessful Online Courses

Introduction

• Creating online courses can be overwhelming.
• Start with a mini course, especially if you're new or have a small audience.
• Mini courses are more focused and easier to create than flagship courses.

Mini Course vs. Flagship Course

• Flagship courses take 6-12 months to develop.
• Mini courses are aimed at solving one specific issue for your audience.

Importance of Validation

• Validation: process of ensuring there's demand for your course idea
• Methods:
  • Contact target market and ask their struggles
  • Check comments on your posts or competitors' posts
  • Observe ongoing discussions in relevant online spaces
• Avoid working months on a product without validating its demand.
• A free mini workshop is available for detailed steps on validation.

Creating a Mini Course

Video Production Tips

• Quality of value matters more than video quality.
• Basic setup:
  • Camera (a phone works)
  • Microphone (even a cheap one improves audio quality)
  • Lighting (natural light or basic setup)
• Clean background and mid-body shot recommended.
• Screen recording tools (e.g., Quicktime) can enhance your course.

Tools and Basics

• Use Google Slides or Google Docs for visual aids.
• Structure:
  • Title/Tagline: What is the course about?
  • Overview: Why is this course relevant?
  • Training Intro: Start teaching.
  • Recap: Reinforce learning (repeat this process for each module)
• Shorter segments are better for information retention.
• Encourage application, such as challenges or checklists.

Editing Tips

• Keep editing simple.
• Use free editors and online tutorials.
• Alternate between speaker and screen content to maintain engagement.

Distributing Your Course

• Many platforms available for hosting courses.
• Example: Kajabi (all-in-one business platform).
  • Video hosting, login portals, community sections, certificates.
  • Automated processes for ease.
  • 30-day free trial available for testing.

Conclusion

• Most crucial step is validation.
• Ask your audience and tweak your ideas based on their feedback.
• Revalidate even existing mini courses if necessary.

Additional Resources

• Link to detailed Kajabi walkthrough for creating and selling digital products online.

Thanks for watching and stay tuned for more!