Apple and Goldman Sachs End Partnership

Oct 19, 2024

Tech News Briefing - December 5th

Key Topics

  • Termination of Apple-Goldman Sachs Credit Card Partnership
  • Impact on Apple and Goldman Sachs
  • Challenges faced by the partnership
  • Future implications for Apple and Goldman Sachs

Introduction

  • Presenter: Alex Osola for The Wall Street Journal
  • Topic: Apple and Goldman Sachs ending their credit card partnership

Overview of Apple Card

  • Launched in 2019
  • Features:
    • No fees
    • Daily cash rewards
    • Integration with iPhones for spending analysis
  • Significance:
    • Apple's significant move into the payments industry
    • Initially viewed as a successful partnership for Goldman

Partnership Challenges

  • Approval Terms: Apple wanted high approval rates, leading to potential higher loan losses.
  • Billing and Payment Setup:
    • Uniform statement dates for all users
    • Led to customer service issues due to simultaneous statement dispatch
  • Regulatory Scrutiny:
    • Probes by CFPB and the Federal Reserve into Goldman's credit card practices

Recent Developments

  • November Proposal: Apple proposed exiting the partnership within 12-15 months.
  • Scope of Exit: Includes both the credit card and joint savings account (launched recently).
  • Goldman Sachs' Strategy Shift:
    • Announced a reorganization and pullback from consumer-focused ambitions in October
    • Planning to offload the General Motors credit card

Implications for Apple and Consumers

  • Apple needs a new bank or financial institution willing to manage the credit card program.
  • Current card operations continue under Goldman until transition.
  • Apple may need to adjust terms to attract a new partner.

Conclusion

  • Apple and Goldman Sachs' partnership was initially groundbreaking but faced significant challenges.
  • Both companies are now looking at strategic shifts in their operations and partnerships.

Reported by Anna Maria Andriotis.

Production Credits

  • Producer: Julie Chang
  • Supervising Producer: Catherine Millsop
  • Host: Alex Osola

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