Strategies for Channel Discovery on YouTube

Introduction

Main Focus: How to get discovered with a brand new YouTube channel.
Three key strategies for gaining momentum.
Importance of not being "a wandering generality" but "a meaningful specific" (Zig Ziglar quote).
Issues with new channels: generic topics, unclear titles, and content.

Strategy 1: Search-Based Strategy

Goal: Create videos that people are actively searching for.
Common Mistakes: Posting random videos or personal vlogs that are not searchable.
Key Tool: answerthepublic.com to find what people are searching for.
- Example search: "productivity"
- Analyze search data to find popular and relevant topics.
- Suggested video idea: "Best Productivity Apps for 2024"
Purpose: Focus on search-based topics to grow a small channel.

Strategy 2: Industry Trends Strategy

Goal: Focus on hot and new topics within your industry or community.
Example: In the productivity industry, a trend like "slow productivity" by Cal Newport.
Application: Find new products, books, or trends that can be covered.
- Example: Testing a new keto flour in the keto industry.
Rationale: Covering new trends helps small channels get discovered.
Importance of staying updated with industry news for content creation.

Strategy 3: Culture Surfing Strategy

Goal: Cover popular topics making headlines, tying them to your channel theme.
Difference from Strategy 2: Broader coverage than just industry-specific.
Application: Connect cultural events or news with your content.
- Example: Discussing the economic impact of political events in a business channel.
Case Study: A VRA student gained views by covering underreported Canadian news.
Outcome: Helps in gaining views and traction from scratch.

Conclusion

Final Thoughts: These strategies help channels grow from zero.
Invitation: Join YouTube challenges for more tips and strategies.

Extra Resources

Mention of Michael Zuber's success without video editing.
Link to an interview with Michael Zuber for further insights.

These notes provide an overview of the strategies for new YouTube channels to get discovered and grow, emphasizing the significance of search-based content, staying updated with industry trends, and leveraging cultural events.