Dropping Bombs Podcast Episode Summary

Guest Introduction

• Host: Brad Lee
• Guest: Luke Lunkenheimer
  • Founder of CNY Drives (automotive business)
  • Expanding into sales training with "Paid to Persuade"

Background of Luke Lunkenheimer

• Operates three used car dealerships.
• Transitioned from a career as a car dealer to focusing on training people to sell effectively.
• Previously involved in illegal activities, including a bank robbery, which resulted in his prison sentence.
• Experienced severe addiction issues, particularly with opiates.
• Acknowledges the importance of his past experiences in shaping his current perspective and success.

Career Journey

• Started in car sales, built successful used car dealerships.
• Transitioned into teaching others how to close sales effectively.
• Developed the "Paid to Persuade" program focused on closing deals through effective communication and understanding customer needs.

Selling Techniques and Philosophy

Traditional Selling vs. New Techniques

• Traditional selling focuses on displaying products and building rapport.
• New approach emphasizes a compassionate interrogation process to understand the customer's needs:
  • The Big Three Questions:
    1. What brought you here today?
    2. What is your buying power?
    3. What did you hope to accomplish?
• The process focuses on extracting detailed answers to guide the sales conversation towards a close.

Importance of Mindset

• The mindset surrounding sales is crucial:
  • Overcoming negative perceptions of salespeople.
  • Understanding that sales can be an honorable profession.
• Addressing personal barriers and mindsets that may hinder success.

Personal Development and Overcoming Adversity

• Emphasizes self-development and the pursuit of potential.
• Addresses how personal history can inform and shape current success and perspectives on life.
• Encourages listeners to take action towards achieving their goals, regardless of past mistakes.

Conclusion

• Luke encourages anyone looking to improve their financial situation to learn sales skills.
• Offers to connect individuals with job opportunities after completing his training.
• Reiterates the idea that with the right approach, anyone can succeed in sales and improve their lives.

Key Quotes

• "Success brings success."
• "If you can't persuade somebody to see it your way, it's going to be a tough climb."
• "The highest ROI you will ever get is self-development."

Contact Information

• Follow Luke on social media: @LukeLunk
• Website: Paid to Persuade and CNY Drives.