Discussed common issues and solutions for Google Ads accounts.
Real client examples and proof presented.
Focus on effectiveness of three key strategies.
Problem 1: High Clicks, No Leads
Issue
Many clicks but no leads can be due to irrelevant keywords.
Example from a real estate account: many clicks but no leads from terms like 'Plots for sale near me,' 'Plots for sale in Hyderabad,' 'Land for sale near me,' 'Open plots near me,' 'Plots for sale.'
Keyword relevance mismatch; generic and basic search terms.
Solution
Analyzed search terms for patterns.
Changed from broad match to phrase/exact match.
Selected more relevant keywords to match intent and query.
Problem 2: No Impressions or Clicks
Issue
Lack of impressions/clicks: Possible bidding problem.
Example from UK market: low impressions and clicks.
Solution
Incrementally increase bids and budgets daily (10-15%) until impressions/clicks improve.
Use keyword planner to set appropriate bid range.
Problem 3: Impressions/Clicks But No Leads
Issue
Low number of daily clicks resulting in no leads; observed in a recent ad account.
Low budget leading to inadequate clicks.
High CPC (Competitive market).
Solution
Increase daily clicks.
Adjust bids and budget.
Ensure 15-20 clicks per day to generate leads.
Google Ads Course Announcement
Launching a paid course on Performance Marketing starting July 12th.
Course Features
Live sessions: Learn performance marketing, client service.
Weekly meetings for Q&A.
Price reduced to make accessible to more people.
Conclusion
Encouraged detailed comments for personalized solutions.
Offered to create separate videos for complex issues.