Creating Effective and Shareable Infographics

Sep 11, 2024

Beginner's Guide to Creating Shareable Infographics

Introduction

  • New series focused on creating shareable infographics
  • Recent increase in the popularity of infographics as a visual communication tool
  • Initial focus on understanding what constitutes a good infographic

Attributes of an Effective Infographic

  1. Tells a Good Story

    • Infographics should narrate a story similar to presentations
    • Should have a clear start and end, guiding the reader
    • Example: Airport hacks infographic narrates tips through visuals

  2. Predefined Journey

    • Infographics should take users on a clear, structured journey
    • Avoid infographics that are confusing or lack narrative structure
    • Example: Effective infographics communicate messages clearly with harmony and simplicity

  3. Provide a New Angle

    • Avoid simple bullet lists with added visuals
    • Use unconventional angles to present information
    • Example: Chicken noodle ramen infographic breaks down ingredients visually

  4. Practical Value

    • Infographics should bring tangible benefits to the audience
    • Analyze shared infographics for valuable, easy-to-understand information
    • Example: Historical infographic on ice cream evolution

  5. Well-Structured Content

    • Organize large amounts of information into digestible sections
    • Avoid clutter and confusion in design
    • Example: Infographic with sections delivering specific messages

  6. One Key Message

    • Focus on one clear message for general audience infographics
    • Avoid overly complex designs
    • Example: Radial design infographic on paid leave maternity

  7. Visually Appealing

    • Avoid excessive text and clutter
    • Utilize clear titles and harmonious, clean designs
    • Example: Bookmark-worthy, shareable infographic

  8. Accurate and Well-Researched Information

    • Avoid misleading or inaccurate data
    • Ensure information is backed by research
    • Example: Neatly designed but exaggerated result infographics

  9. Short and Sweet Copy

    • Use bite-sized information for easy comprehension
    • Avoid copy-pasting long texts
    • Example: Clean design with attractive headlines and minimal text

Conclusion

  • Next episode will cover different types of infographics
  • Future topics will include timeline infographics, process infographics, etc.