Key Points from the Business Consulting Session

Overview

• Presenter: Liam
• Focus: Helping service-based businesses land more clients with less effort.
• Client: G Dylan, an underpaid agency owner facing common issues.

Main Goals

• Increase revenue from 60k to 240k per year.
• Simplify and improve the value of service offerings.
• Identify and attract the ideal client base.
• Develop sustainable pricing models and structures.

Understanding the Current Situation

• Client Background: Working with G for over 4 weeks.
• Current Revenue: Approximately 55k annually, mainly through retainers.
• Major Clients: Electrical company (2k/month), Gold company (800-1,000/month).
• Service Offerings: Includes Facebook ads, Google ads, B2B marketing, customer service, website management.
• Issues Identified:
  • Undercharging for services.
  • Lack of scalable business processes.
  • Overwhelmed by workload.

Strategic Recommendations

Service Package Refinement

• Create a more valuable and simplified offer.
• Propose setup fees and minimum contract terms for new clients.
• Aim for higher ticket clients (5K+ per month).

Pricing Strategy

• Raise perceived value by increasing initial fees.
• Implement a setup fee (e.g., 5K) followed by monthly retainers.
• Encourage long-term contracts to stabilize income.

Client and Lead Management

• Lead Generation: Focus on LinkedIn organic growth.
• CRM: No current systems in place; consider implementing a scalable CRM.
• Client Communication: Primarily through email and manual processes.

Ideal Client Profile

• Focus on B2C clients, particularly e-commerce.
• Target clients that appreciate and can handle higher retainer fees.
• Avoid clients with low budgets and high demands.

Personal and Business Goals

• Personal income goal: 10K-15K per month.
• Business revenue goal: 20K per month.
• Long-term vision: Achieve 40K per month with stable retainers.

Actionable Steps

• Define and refine the target client and service offerings.
• Build a consistent LinkedIn content strategy.
• Establish a solid pricing strategy that reflects true value.
• Consider automation and CRM tools to streamline processes.

Final Thoughts

• Emphasize the importance of valuing one's time and skills.
• Shift mindset to recognize higher worth for services.
• Future actions include testing different strategies and monitoring outcomes to ensure growth and scalability.