Lecture on Becoming a Copywriter

Introduction

• Objective: Teach how to earn between 5-10K as a copywriter.
• Duration: 1-2 hours of intensive teaching.
• 2024 is the year to start earning online for financial freedom.
• Course is free as a gesture of gratitude for support.

Presenter Background

• Presenter: Tom, from Essex, UK.
• Formerly considered a low achiever in academics and jobs.
• Passion for golf didn’t pan out; interest shifted to making money online.
• Began copywriting and transformed his financial situation within a year.

Copywriting Overview

• Copywriting is sales in text—persuasion through words.
• Used in ads, websites, emails, scripts, etc.
• Businesses need copywriters because they can create products but struggle to sell them.

Types of Copywriting

• Emails: Major revenue source for many brands.
• Ads: Crucial for driving clicks and sales.
• Web Content: Everything written on websites is copy.
• Social Media: Captions and posts often written by copywriters.

Focus Areas to Start

• Emails and Captions: Easiest entry points and applicable everywhere.

Tools Needed

• Google Docs and a basic understanding of writing.

Templates for Writing

• DIC Template: Disrupt, Intrigue, Call to Action (CTA).
  • Disrupt: Capture attention.
  • Intrigue: Build interest without fully revealing.
  • CTA: Encourage the desired action.
• NESB Template: New, Easy, Safe, Big.
  • Tailor your writing to evoke these emotions.

Practice and Improvement

• Write at least 30 emails or captions before seeking clients.
• Deliberate Practice: Focus on what you can't do until you can.
• Techniques to improve writing:
  • Ask questions to engage.
  • Use numbers to stand out.
  • Open loops to keep interest.
  • Gimmicks to make text alluring.

Building Emotion in Copy

• Use descriptive writing and real-world examples.
• People buy on emotion and justify with logic.

Getting Clients

• Cold Outreach: Send messages to potential clients on Instagram or via email.
• Instagram approach: Follow, engage, and send personalized DMs.
• Email approach: Use Apollo for contact info, send personalized emails.

Conducting Sales Calls

• First 5 minutes for rapport building.
• Control the conversation with questions.
• Discuss pricing only after the client brings it up.
• Always receive payment before starting work.

Retaining Clients

• Under Promise, Over Deliver: Always exceed client expectations.
• Provide post-purchase reassurance to prevent buyer's remorse.

Scaling Your Business

• Increase clients or raise prices with experience.
• Option for one-on-one coaching for more significant income goals.

Conclusion

• Dedication and strategic outreach are crucial for success.
• First client is the hardest; after that, it gets easier.
• Persistence in outreach is key to achieving financial freedom.