Maximizing Efficiency and Revenue as a Ghost Writer

Introduction

• Started earning $20,000/month as a ghost writer at 26
• Achieved this through a specific daily routine
• Importance of batching tasks to maximize efficiency
• Goal: To help others replicate this success

Understanding Batching

• Meta Concept: Batching
  • Making a long to-do list and grouping similar activities together
• Inefficient Approach: Working through tasks sequentially
  • Uses different parts of the brain, leading to mental exhaustion
• Efficient Approach: Grouping similar tasks together
  • Example: Sales calls and client communications both require extroversion

Types of Time Blocks for Ghost Writers

1. Lead Generation (Lead Gen) Time Block
   • Constantly sourcing new potential clients
2. Ghost Writing/Client Fulfillment
   • Doing the actual work for clients
3. Account Management
   • Communicating with clients, managing projects, reviewing edits
4. Sales Calls
   • Getting leads on the phone, progressing them through sales funnel
5. Content Marketing
   • Creating content for personal brand
6. HR/Operations
   • Admin tasks like emails, reviewing bank statements, organizing expenses

Daily Schedule Breakdown

• Morning Routine (7/8 AM - 9 AM): Cold Outreach
  • Use platforms like Twitter, LinkedIn, Quora, Medium, Crunchbase
  • Target: Founders and Executives of startups
  • Customize outreach by offering content ideas
  • Follow-up priority
• Deep Work/ Writing Blocks (9 AM - Noon):
  • No distractions (calls, meetings, emails)
  • Focus on client work first, personal writing second
• Lunch Break (Noon - 1 PM):
  • Rest and recharge
• Account Management and Sales (1 PM - 4/5 PM):
  • Batch client and potential client communications
  • Pro tip: Minimize switching costs between types of calls
• Evening Routine (Post 5 PM):
  • Gym, relaxation, family time
• Weekend (Sunday Mornings):
  • Admin tasks like finances, taxes

Key Takeaways

• Importance of clear and structured schedule
• Prioritize tasks based on energy levels and task similarity
• Regular follow-up is crucial in client outreach
• This approach can prevent burnout and increase revenue

Conclusion

• Encouragement to try this schedule
• Open to questions and further guidance