Webinar with Tanya Rozanes-Olevski

Introduction

• Host: Nastya from Tilda
• Guest: Tanya Rozanes-Olevski, founder of LinguaCom Studio
  • Focus: English learning, content creation, teacher training, consulting
• Topics: Online courses, e-learning platforms, educational products
• Announcement: Launch of the Tilda Online Course Builder on Product Hunt (March 29th)

Tanya's Presentation

About Tanya and LinguaCom Studio

• Started as a solopreneur in 2007
• LinguaCom Studio focuses on:
  • English communication (writing, editing, translating, teaching)
  • Teacher training in educational technology
  • 100% online business
  • Offers classes for adults and teens, book club, editing, writing, translation, workshops

Creating a Learning Product

• Key Steps:
  1. Idea to Execution
  2. Organizing Projects
  3. Planning and Mapping Business
  4. Social Media vs. Website
  5. Navigating Uncertainty in Content Planning

Tanya's Business Journey

• Initial business setup (2007-2013): Offline teaching, translation
• Transition to online due to COVID
• Importance of focusing and prioritizing different services/products

Business Audit and Vision

• Joining a business community for support
• Conducting a full audit of business activities
• Key Questions:
  • Vision for the future
  • Understanding the brand and target audience
  • Annual planning
  • Clear description of services/products
  • Functional website and processes
• Importance of understanding core business values and goals

Organizing Projects in a System

• Identifying core services and products
• Rating services based on enjoyment and profitability
• Focusing on services that are both enjoyable and profitable
• Building a content system around core services

Website as the Content Center

• Advantages over social media:
  • Customization
  • Control over algorithms and content visibility
  • Independence from platform policies
  • Integration and scalability
• Creating "evergreen" content on the website, then repurposing for social media

Strategies for Navigating Uncertainty in Content Planning

• Creating categories for content (e.g., exam tips, bookshelf, creative writing, educational tech)
• Using a content calendar for planning posts
• Incorporating spontaneous posts and trending topics
• Regular review and adjustment of content plans
• Importance of analytics to understand popular content

Q&A

Question from Instagram: Tips for New Users on Tilda

• Advice: Set a deadline, create a specific landing page, gather feedback, improve iteratively
• Utilize pre-designed templates for ease of use

Question from Chat: Competing in a Saturated Market

• Focus on understanding and communicating your unique value

Question from Host: Can Teachers Create a Business?

• Teachers have the creativity needed for entrepreneurship
• Encouragement for teachers to launch creative projects or businesses
• Importance of planning and self-discipline

Conclusion

• Encouragement to follow Tilda on social media
• Reminder about the Product Hunt launch on March 29th
• Upcoming webinar on the Tilda Online Course Builder

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Key Takeaways

• Conduct a thorough business audit and understand your core values and goals
• Focus on enjoyable and profitable services
• Use your website as the central hub for content to save time and increase control
• Regularly plan, review, and adjust your content strategy
• Teachers can leverage their creativity to launch successful projects or businesses