Notes on Writing Opinion Columns by Jeffrey Seglin

Introduction

• Jeffrey Seglin, Senior Lecturer and Director of Harvard Kennedy School's communications program.
• Teaching course on column and opinion writing.

Definition of a Column

• Characteristics of a column:
  • Typically short (800 words or less).
  • Clearly defined point of view.
  • Clarity of thinking.
  • Strong, unique voice of the writer.
• Difference between opinion columns and news articles:
  • Opinion columns require a strong opinion.

Op-Ed Columns

• Op-ed stands for "opposite editorial page."
• Originally referred to a physical location in print newspapers.
• Nowadays, any type of opinion column can be referred to as an op-ed.

Key Questions for Writing Columns

1. Do I have a point?
   • Focus on one clear overarching point.
2. What does my audience think my point is?
   • Validate your point with feedback from others.
3. Who cares?
   • Identify your target audience before writing.
   • Tailor arguments and style to fit the audience.

Topic vs. Theme

• Topic: The broad issue (e.g., environment).
• Theme: The specific point or argument being made about the topic.
• Example: Pollution leading to premature deaths—call for policymakers to take action.

Establishing the Overarching Point

• Use a nut graph to establish the main point early in the piece.
• Example from student’s piece: Highlighting neglect of pollution issues by policymakers.

Importance of Research

• Verify facts and sources to ensure accuracy.
• Field research (interviewing, observing) and library/internet research (secondary sources).
• Measuring facts: Always check claims, e.g., understanding measurements of a 2x4 piece of wood.

Writing Techniques

• Hook: Start with engaging story or recent research.
• Voice: Essential to establish a unique, conversational tone in writing.
  • Reading pieces out loud helps capture voice and pacing.

Structure of an Opinion Column (Op-Ed)

1. Introduction (Hook, Setup, Nut Graph):
   • Introduce the topic and why it matters.
2. Main Body (Diagnosis and Prescription):
   • Discuss the issue and suggest solutions.
3. Concession:
   • Acknowledge opposing viewpoints briefly.
4. Conclusion (Coda/Call to Action):
   • Reinforce main point or urge action.

Ending Techniques

• Closed ending vs. open ending:
  • Closed: Resolves topic clearly.
  • Open: Leaves questions for readers but harder to pull off.

Revision Process

• Importance of revising for clarity and simplicity.
• Apply the 25% rule: Cut down by 25% to strengthen the piece.

Pitching Your Piece

• Pitch Letter Structure:
  • Subject line indicating the pitch topic.
  • Introduce yourself and your relevance.
  • Explain why the piece fits the publication’s audience.
  • State why you’re the right person to write it.
  • Indicate a follow-up timeframe.
• Always pitch one publication at a time.

Conclusion

• Importance of reading and writing continuously.
• Emphasis on the motto "Always Be Writing" (ABW).
• Resources available at hkscomprog.org for further learning.