Youtube Tips

Jul 23, 2024

Youtube Tips

Introduction

  • Presenter: Nate
  • Objective: Ditch outdated Youtube strategies
  • Key Takeaway: Focus on what brings value to your audience, avoiding unnecessary politeness or overused strategies.

Common Mistakes and Corrections

Outdated Intros/Extros

  • Issue: Overly polite or generic intros
  • Tip: Focus on delivering immediate value, not small talk or unnecessary politeness.

Video Structure

  • Value Pops: Identify the most entertaining or informative parts of your video.
  • Tip: Build your content to highlight these value moments.
  • Example: Start your video as though the content is already in progress.

Conciseness

  • Tip: Take significantly less time than you think to convey your message (e.g., 1/4th of the time).
  • Reason: Efficient information delivery retains viewer engagement.

Thumbnails

Clever Thumbnails

  • Issue: Overly clever or meme-based thumbnails can be confusing or off-putting to broad audiences.
  • **Rules: **
    1. Context: The thumbnail should be self-explanatory without needing to watch the video.
    2. Interest: It should evoke interest without pre-existing knowledge.
  • Exception: Large channels with established audiences or channels focused on trending topics might get away with clever thumbnails.

Shorts

Misconception about Shorts

  • Myth: Everybody needs to create Youtube Shorts.
  • Reality: Not all channels benefit from Shorts; it must align with audience interest and creator enjoyment.
  • Guideline: Only invest in Shorts if they contribute value for both you and your audience.

Strategic Planning

Content Planning

  • Issue: Lack of content planning and direction.
  • Solution: Organize your content strategy effectively.
  • Upcoming Video: Nate will release a video on planning a Youtube channel effectively.

Audience Behavior

Focus on Desired Actions

  • Tip: Encourage behaviors you want more of by emphasizing them.
  • Example: Nate's story about being called 'Nick' in the comments.

Discouraging Unwanted Behavior

  • Tip: Do nothing about behaviors you want to diminish.

Planning and Fear

Upcoming Video

  • Teaser: Future video on production pipeline and involving team members.

Overcoming Fear

  • Topic: Fear is a significant barrier to success.
  • Quote: “If for 10 years you didn't avoid anything you knew you needed to do, what would you be like?” – Dr. Peterson
  • Principle: Face fear to make significant progress and growth.

Full transcript