♪ [music] ♪ - [Narrator] Supply and demand
are fundamental concepts in economics. Usually, they're represented
by a graph like this. So what does this mean? Well, let's start
with the demand curve. In short, a demand curve shows
how much of a good people will want at different prices. What happens
when there's a big sale? Well, at a lower price,
people buy more. More shirts, more pants,
more video games, and they do stuff like this. This is what happens
on Black Friday when retailers lower their prices
to get people to buy stuff for Christmas. The demand curve illustrates
the intuition for why people go nuts on Black Friday. Price is shown
on the vertical axis, and quantity is shown
on the horizontal. Here's the normal price, and here's the Black Friday
reduced price. Simply put, the quantity demanded
increases as the price gets lower. But let's delve a little deeper. There's a different demand curve
for every good or service out there,
but the ideas are the same. So, let's look at the demand curve for one of the most important
products in the world -- oil. Oil is used in a wide variety
of products, from fueling cars and planes,
to heating homes and making plastic for rubber duckies. Looking at the demand
curve for oil, we see a familiar relationship
between price and the quantity demanded. At a high price, $55 per barrel,
there's a relative low demand, let's say five million barrels. At $20 per barrel,
25 million barrels are demanded. As the price goes down,
the demand for oil increases. And at $5 per barrel,
50 million barrels of oil are demanded. But, there's more
to why the demand curve looks like this. As we mentioned before,
oil has many uses. Some of those are high-value uses. Uses for which oil
has few substitutes. An example would be jet fuel. Right now, you can't fly jets
on corn or natural gas. If you want planes that fly,
you're stuck with using oil. Other uses are low-value uses
like making gasoline or plastic for these guys. When oil prices are relatively low,
the oil that is being demanded is used for high
and low-value goods alike. As the price of oil goes up,
so does the price of making plastic and gasoline. And at some point, the cost
of these value used products will get high enough
that some people might skip buying a rubber ducky altogether
or buy a substitute like a wooden bath toy. Same goes for gasoline,
as the price rises, people will economize. They'll buy more
fuel efficient cars or forego that road trip
completely. For these consumers,
the benefit of buying these products is too little
to justify the cost. At these high prices,
the demanders that are left are the ones who value oil
the highest. For them, the benefit of, say,
having planes that fly outweighs the increased cost. They still demand oil. So, with a simple line,
the demand curve summarizes all the many and diverse ways
that people respond to a change in price. But, it doesn't stop here. If you want to test yourself,
click "Practice Questions." Or if you're ready to move on,
just click "Next Video." ♪ [music] ♪