UMKM and Kemenparecraft Support

Jul 11, 2024

Notes from Presentation on UMKM and Kemenparecraft Support

Overview

  • Kemenparecraft provides training and support for UMKM (Micro, Small, and Medium Enterprises).
  • Programs include bootcamps and mentorships with top experts, including appearances by ministers.
  • Target is to support 10,000 UMKM with upcoming training programs.

Key Initiatives

  1. Apresiasi Kreasi Indonesia (AKI)

    • Offers bootcamps, mentoring, and exhibitions.
    • Focuses on enhancing skills in production, branding, marketing, and legalities.
    • Provides financial management training and helps register IP (intellectual property).
    • Displays products in exhibitions, offering visibility and market access.
    • Ministers participate actively, promoting products on social channels.
  2. Digital Economy and Creative Products

    • Efforts to boost exports of creative products to achieve a target of $28 billion by 2024.
    • Collaborations with the Ministry of Commerce, Ministry of Religion Affairs, and local governments for a holistic approach.
    • Initiatives to integrate UMKM products into tourism and export markets like Saudi Arabia and Japan.

Success Stories

  • Saladin Potato Chips: Beneficiary of AKI, successfully expanded to international markets (Japan and potentially Saudi Arabia).
  • Bambu Arum: Experienced significant growth through AKI mentorship, gaining substantial market recognition.

Upcoming Plans

  • Bootcamps: Scheduled in 12 cities, with open registrations closing on March 30th, 2024.
  • Mentorships: Experts and practitioners guide participants through various aspects of business development.
  • Exhibitions and Pameran: Products displayed in major events, bringing market opportunities.
  • Future Collaboration: Proposal for influencers and experts to join as super mentors and sponsors.

How to Participate

  • Registration: Open via the official website aki.kemenparecraft.go.id.
  • Cities for Bootcamps: Includes Bekasi, Magelang, Denpasar, and others.
  • Mentorship Duration: Bootcamps last for three days, followed by ongoing mentorship and support.
  • Pameran Events: Held in major cities, providing a platform for visibility and sales.

Strategic Importance

  • Economic Impact: Enhances PDB (GDP) contribution from creative economy sectors, increases employment and product diversity.
  • Regional Focus: Special attention to less represented regions like Papua, promoting regional creative economies.
  • Market Adaptation: Aligns UMKM products with international market demands, enhancing competitiveness.

Key Challenges and Solutions

  • Skill Gaps: Addressing the lack of business and management skills through comprehensive training modules.
  • Market Access: Facilitating international market access via collaborations with foreign trade entities and participation in international exhibitions.

Closing Remarks

  • Call to Action: Encouraged registration for upcoming bootcamps and mentorship programs before March 30th, 2024.
  • Collaboration Encouraged: Open invitation for influencers and industry experts to participate and support the AKI program.

For more detailed information, visit the registration site: aki.kemenparecraft.go.id.