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Using Canva for Real Estate Success
Aug 22, 2024
Leveraging Canva for Real Estate Business
Introduction
Speaker: Alicia Crasto
Goal: Teach how to use Canva effectively for real estate business.
Importance of subscribing for future updates.
Key Features of Canva for Real Estate Agents
Types of Designs You Can Create:
Newsletters
Bio links (similar to Linktree)
Just Sold/Just Listed posts
Hyperlocal statistics
Instagram/Facebook stories and posts
Art for YouTube channel
Listing and buyer presentations
Open house flyers
Video content
Navigating Canva
Home Screen Overview:
Access your designs and shared content.
Utilize the search bar for specific templates (e.g., stories).
Design Process:
Select a template (e.g., real estate story) to start designing.
Upload personal images via the upload media option.
Use text boxes to edit text – highlighted text can be changed directly.
Adjust photo opacity and use the background remover for images.
Add elements (icons, shapes) as needed, noting free vs. pro options.
Key Design Tips
Brand Kit Setup:
Create a Brand Kit for consistent fonts, colors, and logos.
Saves time and maintains brand identity.
Efficient Template Use:
Select 3-5 templates that fit your style and use them repeatedly.
Simplifies the design process for upcoming listings and testimonials.
Consistency in Branding:
Use the same design for different posts to build brand recognition.
Creating Templates for Testimonials and Local Stats
Testimonial Templates:
Choose 1-2 designs and use them consistently.
Swap out text for new testimonials as needed.
Local Statistics Templates:
Customize templates for hyper-local statistics.
Update with relevant data and imagery to keep it fresh.
Video Content in Canva
Adding Video:
Upload and integrate videos easily into your designs.
Useful for promoting events, listings, or informative content.
Bio Link Feature
Creating a Digital Resource Guide:
Set up sections for buyers and sellers with links to valuable resources.
Tailor links to individual clients for a personalized touch.
Scheduling Posts with Canva
Using the Content Calendar:
Plan and schedule posts directly through Canva.
Link testimonials or other content to specific dates for social media posting.
Automates posting on various channels (except personal pages).
Conclusion
Encourage viewers to subscribe for more templates and tips.
Emphasize the importance of effective design in promoting real estate business.
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Full transcript