Using Canva for Real Estate Success

Aug 22, 2024

Leveraging Canva for Real Estate Business

Introduction

  • Speaker: Alicia Crasto
  • Goal: Teach how to use Canva effectively for real estate business.
  • Importance of subscribing for future updates.

Key Features of Canva for Real Estate Agents

  • Types of Designs You Can Create:
    • Newsletters
    • Bio links (similar to Linktree)
    • Just Sold/Just Listed posts
    • Hyperlocal statistics
    • Instagram/Facebook stories and posts
    • Art for YouTube channel
    • Listing and buyer presentations
    • Open house flyers
    • Video content

Navigating Canva

  • Home Screen Overview:

    • Access your designs and shared content.
    • Utilize the search bar for specific templates (e.g., stories).
  • Design Process:

    • Select a template (e.g., real estate story) to start designing.
    • Upload personal images via the upload media option.
    • Use text boxes to edit text – highlighted text can be changed directly.
    • Adjust photo opacity and use the background remover for images.
    • Add elements (icons, shapes) as needed, noting free vs. pro options.

Key Design Tips

  • Brand Kit Setup:
    • Create a Brand Kit for consistent fonts, colors, and logos.
    • Saves time and maintains brand identity.
  • Efficient Template Use:
    • Select 3-5 templates that fit your style and use them repeatedly.
    • Simplifies the design process for upcoming listings and testimonials.
  • Consistency in Branding:
    • Use the same design for different posts to build brand recognition.

Creating Templates for Testimonials and Local Stats

  • Testimonial Templates:
    • Choose 1-2 designs and use them consistently.
    • Swap out text for new testimonials as needed.
  • Local Statistics Templates:
    • Customize templates for hyper-local statistics.
    • Update with relevant data and imagery to keep it fresh.

Video Content in Canva

  • Adding Video:
    • Upload and integrate videos easily into your designs.
    • Useful for promoting events, listings, or informative content.

Bio Link Feature

  • Creating a Digital Resource Guide:
    • Set up sections for buyers and sellers with links to valuable resources.
    • Tailor links to individual clients for a personalized touch.

Scheduling Posts with Canva

  • Using the Content Calendar:
    • Plan and schedule posts directly through Canva.
    • Link testimonials or other content to specific dates for social media posting.
    • Automates posting on various channels (except personal pages).

Conclusion

  • Encourage viewers to subscribe for more templates and tips.
  • Emphasize the importance of effective design in promoting real estate business.